Customer analytics
Top Stories
-
Feature
23 Jan 2023
Compare the top 13 CDP software products in 2023
CDPs, which vendors may sell as standalone products or as subsets of CRM systems, help organizations build detailed customer profiles. Top CDPs include Emarsys and Oracle Unity CDP. Continue Reading
-
Tip
17 Dec 2021
Benefits of predictive analytics for businesses
Predictive analytics' ability to forecast the future based on patterns in past data can give businesses a huge edge. Read about how to use this advanced form of business analytics. Continue Reading
-
Tip
17 Dec 2021
Predictive analytics in marketing: Achieving success
The use of predictive analytics in marketing is transforming how companies sell to customers, but the learning curve can be steep. Here's what you need to know to be successful. Continue Reading
-
Tip
07 Dec 2021
6 challenges of building predictive analytics models
The use of predictive analytics in marketing can bring benefits companywide. But building a good predictive analytics model is not trivial. Here are six challenges. Continue Reading
-
Feature
08 Nov 2021
Knowing the right data enrichment techniques is crucial
In 'The Enrichment Game,' the latest book by 'Data Guy' Doug Needham, you'll learn why and how to cull data to gain valuable insights and a business advantage. Continue Reading
-
Feature
01 Nov 2021
Supply chain disruption to affect holidays, but analytics can help
Real-time analytics can be used in demand forecasting and flexibility for long-term supply chain issues but won't provide an easy path out of the current disruption. Continue Reading
-
Tip
09 Apr 2021
6 ways to use analytics to improve customer engagement
Organizations can delve into customer data to improve interactions, identify gaps and work toward better engagement. Here's how to start out, and how to build on what you have. Continue Reading
-
News
25 Jan 2021
Customer analytics firms merge to take on Salesforce, Adobe
Manthan Systems and RichRelevance, vendors specializing in customer analytics, recently merged to bring together AI-fueled insights with expertise in global retail. Continue Reading
-
Feature
11 Jan 2021
6 top business benefits of real-time data analytics
The potential benefits of real-time analytics applications for organizations include faster decision-making, increased business agility, better customer service and more. Continue Reading
-
Feature
18 Dec 2020
Analytics in real estate thrive in the commercial market
Data can drive everything from investment to redevelopment in the commercial real estate spaces, and analytics will continue to lead change in the industry. Continue Reading
-
Feature
05 Oct 2020
Enterprise analytics benefits of natural language processing
As more analytics vendors adopt natural language tools, enterprises may want to think about the benefit the technology provides to their analytics abilities. Continue Reading
-
News
01 Oct 2020
Pandemic speeds up digital transformation in sports
Professional sports teams and leagues are looking to the digital world as they seek other revenue streams due to the loss of fans in the seats during the COVID-19 pandemic. Continue Reading
-
Feature
29 Sep 2020
Emotions analytics helps Hotels.com connect with customers
While traveling has been halted for most of us, marketing efforts in hospitality still go on, and one way to sharpen those efforts is building an emotional connection -- with data. Continue Reading
-
News
21 Aug 2020
Customer location data leads to deeper level of insight
Behavioral analytics tell more about a person's true self than consumer data, according to Gravy Analytics CEO Jeff White, and are therefore key to data-driven decisions. Continue Reading
-
Tip
03 Aug 2020
Key strategies to build and monitor customer loyalty and trust
Businesses can't immediately expect trust from customers. It requires a lot of effort to build and eventually gain customer loyalty, especially during a pandemic. Continue Reading
-
Quiz
29 Jun 2020
Find out how smart you are about machine learning and AI
Machine learning can help businesses gain powerful analytics value from their data -- but only if it's done right. How much do you know about machine learning and related forms of AI? Continue Reading
-
Tip
12 May 2020
How speech analytics can benefit call centers
Speech analytics software in call centers helps organizations pinpoint areas of weakness to address in an effort to improve customer experience and efficiency. Continue Reading
-
Tip
27 Mar 2020
Trends and top use cases for streaming data analytics
As more enterprises adopt real-time analytics, new infrastructure and best practices are appearing. Here are some trending practices for streaming data analytics platforms. Continue Reading
-
News
17 Feb 2020
Chief experience officers, chief customer officers on rise
Since 2017, more CXOs and CCOs have shown up in Gartner's customer experience management survey. They don't always report to the CMO, but marketing's ownership of CX is growing. Continue Reading
-
Feature
29 Oct 2019
Salesforce acquisition of Tableau likely to bring changes
Since Salesforce's Tableau acquisition, many have wondered what will happen to Tableau's on-premises customers. Find out what industry experts have to say. Continue Reading
-
Feature
01 Oct 2019
Data science storytelling emerges as top analytics skill
Storytelling in data science is emerging as a critical skill to have in analytics. Without it, data-driven insights have a tendency to wither on the vine. Continue Reading
-
News
02 Aug 2019
Data ethics issues create minefields for analytics teams
Organizations have to map out ethical boundaries for data mining and analytics applications, according to participants in a roundtable discussion on data and ethics. Continue Reading
-
Feature
10 Jul 2019
AI in digital marketing powers hidden advertisements
With AI in advertising and marketing, companies can provide potential customers with more personalized results, while also increasing engagement rates. Continue Reading
-
News
24 Jun 2019
Power BI update firms up Microsoft analytics market
With its latest update to Power BI, Microsoft showed its commitment to its business intelligence platform and maintained its position as an industry leader. Continue Reading
-
Feature
19 Jun 2019
Social media analytics best practices tempered by privacy laws
Social media provides a fertile landscape of information and insight into consumer behavior, but collecting and analyzing that data carries all sorts of privacy pitfalls. Continue Reading
-
Feature
29 May 2019
6 tips for effective customer data mining
Digging into customer data can improve sales opportunities -- but how do you balance that against data privacy concerns? Get insights from data professionals. Continue Reading
-
Tip
17 May 2019
McDonald's orders up customer service analytics, shakes up fast food
The fast-food giant is acquiring Dynamic Yield, a big data analytics platform, in pursuit of a more personalized customer experience on drive-thru and digital orders. Continue Reading
-
News
03 May 2019
SAS Viya cloud software at center of SAS analytics strategy
The spotlight at SAS Global Forum 2019 was on the vendor's Viya analytics tools, which are getting new functionality and licensing options meant to spur deployments. Continue Reading
-
Tip
01 May 2019
Beyond customer sentiment: How to put NLP technology to work
Natural language processing tools and apps have finally arrived -- but how are organizations putting NLP to work? Here are some possibilities that might not be obvious. Continue Reading
-
News
10 Apr 2019
Cloud AutoML, BigQuery ML upgrades expand Google stake in ML
Google introduced a raft of updates to its cloud-based machine learning and AI products, including expanded capabilities for its AutoML and BigQuery ML tools. Continue Reading
-
Feature
28 Feb 2019
3 best practices for harnessing social media analytics data
How can organizations leverage social media analytics data? Analytics professionals offer tips, starting with picking metrics that track to your goals. Continue Reading
-
Tip
30 Jan 2019
Better sentiment analysis can bolster customer data analytics
Customer data analytics are easy to gather in the social media era -- but they can be misleading if based on sentiment analysis culled from automated social media monitoring. Continue Reading
-
News
12 Oct 2018
Looker 6 update adds analytics applications to BI tool
With Looker 6, users of the BI platform can now access packaged applications that are designed for uses such as web analytics and digital marketing analytics. Continue Reading
-
Tip
28 Jun 2018
Four first steps for customer data management
Forrester's Mike Gualtieri details how to develop a unified plan to manage customer data that gives business users what they need to manage CRM programs. Continue Reading
-
Tip
27 Jun 2018
Three factors for protecting sensitive data in the GDPR era
Data privacy is a hot topic nowadays thanks to GDPR and the Facebook data scandal. But how do data security, access control and data protection differ? Continue Reading
-
Tip
18 Jun 2018
What goes into a customer analytics data integration framework
Customer data integration is a minefield for IT teams to navigate. But incorporating a set of core technical functions into an integration architecture can ease the process. Continue Reading
-
Feature
22 May 2018
AP uses data.world platform to spread data journalism
Data journalism reporters need tools that deliver quick context for stories on deadline. A data collaboration platform from data.world helps the Associated Press meet such needs. Continue Reading
-
News
23 Mar 2018
Cambridge Analytica-Facebook case shows need for ethical data mining
Ethical data collection practices are becoming even more important, as cases like Cambridge Analytica's misuse of Facebook data challenge consumer trust in enterprise analytics. Continue Reading
-
Feature
15 Mar 2018
Rethinking analytics processes spurs enterprise innovation
By taking a fresh look at the makeup of their analytics organizations, enterprises can innovate their business models and take advantage of digital disruption. Continue Reading
-
Feature
14 Mar 2018
Diversified data sets for analytics deliver top results
Analytics teams should focus on data diversity to ensure that their projects deliver the most meaningful insights -- but they must be wary of some stumbling blocks. Continue Reading
-
Guide
15 Feb 2018
Guide to using advanced analytics and AI in business applications
AI hype is becoming reality as the technology gains ground in businesses. Get tips on machine learning, cognitive computing and other advanced analytics initiatives in this guide. Continue Reading
-
Feature
12 Feb 2018
Insurer's machine learning use case: Changing driver behavior
Machine learning tools can be put to use for more than targeted marketing and product recommendations. Auto insurer HiRoad is using them to help create safer drivers. Continue Reading
-
Tip
07 Feb 2018
Beat the challenges of predictive analytics in big data systems
Big data and predictive analytics may seem synonymous, but understanding the constraints of each discipline is the key to extracting business value from projects that combine them. Continue Reading
-
Feature
31 Jan 2018
How to do a machine learning platform comparison
Experts share their top criteria for choosing the right machine learning vendor in a market that has become crowded and confusing in the last couple years. Continue Reading
-
Feature
30 Jan 2018
Chatbot applications must get better at chatting to engage users
Today's AI chatbots are good at taking orders and delivering scripted responses, but experts say tomorrow's chatbots need to be more conversational in order to deliver bigger value. Continue Reading
-
Podcast
26 Jan 2018
Talking Data: Is there a difference between AI and analytics?
Any AI definition should include things like predictive analytics, according to some users, even though those practices are straightforward and have been around for decades. Continue Reading
-
Tip
18 Jan 2018
How predictive analytics techniques and processes work
Predictive analytics is no longer confined to highly skilled data scientists. But other users need to understand what it involves before they start building models. Continue Reading
-
News
17 Jan 2018
Hyper engine aims to give enterprise Tableau analytics a boost
The Hyper in-memory data engine added in Tableau 10.5 could make Tableau analytics capabilities more expansive, enabling the software to support new use cases, like IoT analytics. Continue Reading
-
Feature
12 Jan 2018
Comparing the leading big data analytics software options
This big data analytics tools comparison examines products from the leading vendors and provides insight into how you can differentiate between the various offerings. Continue Reading
-
Feature
09 Jan 2018
Insights into buying big data analytics tools
Before purchasing big data analytics software, companies must first identify their specific needs and then evaluate how the product features address those needs. Continue Reading
-
Feature
15 Dec 2017
The benefits of using big data analytics software
Tools for big data analytics have a lot to offer, and they come in many varieties. Get to know some of the ways business users and data scientists can use the software. Continue Reading
-
Tip
03 Aug 2017
Ten steps to start using predictive analytics algorithms effectively
A successful predictive analytics program involves more than deploying software and running algorithms to analyze data. This set of steps can help you put a solid analytics foundation in place. Continue Reading
-
News
25 Jul 2017
AA Ireland turns to predictive analytics in fraud crackdown
Roadside assistance company invests in analytics software to fight fraud and introduce dynamic pricing after its split with the AA Continue Reading
-
Feature
23 Jun 2017
Machine learning platforms comparison: Amazon, Azure, Google, IBM
The platform war over machine learning tools is heating up. Use our features comparison chart to see how four top vendors stack up and help you decide which is right for your enterprise. Continue Reading
-
Podcast
12 Jan 2017
Flurry of technology M&A foreshadows 2017 trends
As the market continues to undergo a series of major mergers and acquisitions, some observers say to expect more technology M&A in 2017. Continue Reading
-
Podcast
11 Jan 2017
Enterprise AI skyrockets -- IoT doesn't: More 2017 technology trends
Enterprise AI and market consolidation will continue to cast their shadows unabated in 2017. Continue Reading
-
Podcast
03 Jan 2017
Three key 2017 technology trends to know
Predictive analytics, voice-activated devices and artificial intelligence will take shape as significant technology trends in 2017. Some still await further maturity. Continue Reading
-
Tip
16 Dec 2015
Handling unwieldy data with Salesforce Wave Analytics
With sales teams struggling to access and consume data, Salesforce Wave Analytics promises ease of use and accessibility. Continue Reading
-
News
14 Sep 2015
Will Salesforce Wave Analytics' upgrade be persuasive for users?
After a year on the market, Salesforce Wave, the BI platform, gets an upgrade. But there are continuing question marks about its value. Continue Reading
-
Feature
03 Aug 2015
Digital transformation needs business leaders to develop new skills
A panel of experts discuss the capabilities business leaders and corporate IT need to develop for digital Continue Reading
-
News
28 May 2015
Salesforce ties Wave analytics tool to big data platforms
Salesforce is getting more involved in big data analytics, with new partnerships that open up its cloud-based Wave analytics technology to Hadoop and other big data systems. Continue Reading
-
News
07 Jan 2015
Case study: UniCredit uses Fico to apply prescriptive analytics to risk management
Italian bank UniCredit is using Fico software to apply prescriptive analytics to risk management Continue Reading
-
Feature
12 Dec 2014
Customer analysis a winning play for 'Candy Crush Saga' maker
King Digital Entertainment was losing players of "Candy Crush Saga" at an early stage in the online game -- a problem it solved with help from a customer data analytics project. Continue Reading
-
Feature
30 May 2014
Author: Data mining projects depend on excavating meaningful data
In a Q&A, book author David Nettleton offers advice on avoiding data mining pitfalls and pinpointing valuable business data to mine and analyze. Continue Reading
-
Feature
22 Apr 2014
Businesses look for tech solutions to big data security issues
The growing adoption of big data analytics applications is complicating data security challenges -- and creating a need for new security strategies. Continue Reading
-
Feature
18 Apr 2014
Laws leave gray area between big data and privacy
Laws on data collection and use remain foggy, leaving businesses to feel their way through big data and privacy laws. Continue Reading
-
Feature
17 Apr 2014
Data collection practices spark debate on big data ethics, privacy
The increasing emphasis on collecting and analyzing big data is driving a debate on whether tighter privacy rules are needed to protect customers. Continue Reading
-
News
16 Aug 2013
Online retailing means the industrialisation of analytics
Figleaves founder and eCommera chief scientist Michael Ross argues that online retailing requires a new type of action-oriented business intelligence Continue Reading
-
News
08 Jul 2013
Davenport: Travel industry data pioneer has lost way but can be saved
Tom Davenport sees the travel industry as a data pioneer that has lost its way, but can be redeemed Continue Reading
-
News
09 Nov 2012
German retailer Otto invests in neural software to net future sales
German retail giant Otto improves demand forecasting with neural network technology from Blue Yonder, a predictive analytics start-up Continue Reading
-
News
01 Nov 2012
West Midlands Police develops golden view of criminals, suspects
West Midlands Police, the second largest force in the UK, seeks to reduce risk to its officers and the public by using DataFlux software that gives a master record for criminals and suspects. Continue Reading
-
Tip
24 May 2012
'Big data' analytics danger: Death by a thousand cuts
Companies that view "big data" and associated analytics processes as the ultimate answer to business decision-making needs do so at their own peril, writes BeyeNetwork expert Barry Devlin. Continue Reading
-
News
20 Mar 2012
The two sides of Facebook business applications
Facebook has unlimited potential for advertising and targeted marketing, says TechTarget's Wayne Eckerson. But, he adds, it must protect personal data from over-exuberant marketers. Continue Reading
-
News
04 Jan 2012
Biggest business intelligence software stories of 2011
From the explosion of "big data" analytics to data quality issues plaguing business intelligence (BI) programs to data mining privacy concerns, there was no shortage of must-read BI stories in 2011. Continue Reading
-
News
14 Dec 2011
Crafting analytical models
Model-making is at the heart of advanced analytics, says TechTarget's Wayne Eckerson. And BI pros need to understand the process so they can support the data needs of analytical modelers. Continue Reading
-
News
28 Nov 2011
Part V - Tricks and Tips for Starting an Advanced Analytics Practice
The hardest part of an advanced analytics project is getting started, says TechTarget's Wayne Eckerson. This BeyeNetwork.com article shows how to kick-start an initiative and rev it into high gear. Continue Reading
-
News
02 Oct 2011
Data scientists helping businesses navigate 'big data' seas
Skilled professionals known as data scientists have become highly sought-after by companies such as LinkedIn, Facebook and Google to perform advanced analytics on growing data sets. Continue Reading
-
News
17 Jun 2011
Salesforce moves to 'the social enterprise'
Salesforce.com is reborn as social and moving past the cloud. Are you ready? Continue Reading
-
Answer
04 Jan 2011
Customer data you should collect for your customer analytics program
Every piece of customer data you can collect is potentially important to your customer analytics program, according to customer data analytics expert Richard Snow. Find out why. Continue Reading
-
Answer
11 Nov 2010
Is your company primed for social media analytics?
Are some companies primed to get more use out of social media analytics than others are? Find out, plus learn how a social media analytics strategy compares to BI strategies. Continue Reading