Business Analytics
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Welcome to TechTarget Data
TechTarget’s relaunch is more than a new look. With expanded reporting, deeper analysis, and clearer coverage across enterprise IT, we’re helping technology leaders understand what matters and what to do next.
By Lisa Schmeiser • Oct. 27, 2026 -
AgentSpot a means for ThoughtSpot users to build and share AI
With business decisions often a collaborative process but AI tools frequently used in isolation, the vendor's new workspace provides an environment for multiplayer AI.
By Eric Avidon • Oct. 22, 2026 -
Salesforce expands Tableau agentic analytics push with Loops buy
The startup's acquisition will add an AI agent that tracks and analyzes KPIs to the Tableau platform. Full details of the integration plans weren't disclosed.
By Craig Stedman • Oct. 15, 2026 -
SAS launches new governance suite to bolster customer trust in AI
AI Navigator is designed to foster widespread AI adoption by providing transparency into agents' actions and a comprehensive view of an enterprise's entire AI network.
By Eric Avidon • Oct. 8, 2026 -
Startup Golden Analytics aims to shine with AI-native BI
The startup, founded by former Tableau executive Francois Ajenstat, aims to compete with established providers with a fully AI-powered platform rather than bolted on AI tools.
By Eric Avidon • Oct. 2, 2026 -
Magic ETL update marks first Domo platform release since acquisition
While the vendor's capabilities are integrated into Progress Software's broader offering, new capabilities demonstrate that Domo remains competitive.
By Eric Avidon • Sept. 30, 2026 -
10 common big data use cases for data leaders to enable
Here are 10 ways companies use big data to improve operations, better understand customers, effectively deploy AI systems and gain other business benefits.
By Ron Schmelzer • Sept. 30, 2026 -
Opinion
Why entry-level data jobs are still critical in the AI age
AI shouldn't eliminate entry-level data jobs. Shifting junior roles to AI auditing and management helps organizations develop the next generation of data leaders.
By Donald Farmer • Sept. 25, 2026 -
Evolving Tableau touts tools to fuel AI-powered analytics
Proactive BI and a natural language-powered app development tool show progress toward an AI-powered platform, while tight integration with Salesforce provides differentiation.
By Eric Avidon • Sept. 21, 2026 -
Expert Advice
How much does conversational analytics cost in 2026?
Early estimates will often cover the technology but miss much of the added work. Expenses often rise as organizations prepare the platform for wider, reliable enterprise use.
By George Lawton • Sept. 10, 2026 -
Expert Advice
How to verify the value of AI-powered business analytics
Executives can separate AI analytics capabilities from marketing hype by taking steps to confirm the platform improves decision-making and gives results that hold up.
By Damon Garn • Sept. 9, 2026 -
As AI evolves, Tableau talks direction ahead of Dreamforce
A knowledge layer and headless analytics capabilities show that the vendor is changing to meet the needs of its users as AI reduces the need for traditional BI.
By Eric Avidon • Aug. 31, 2026 -
Root out hidden data debt to improve AI decision-making
AI-driven decisions can expose enterprise weaknesses, but organizations that address debt in several key areas could unlock $18 trillion in value.
By Mary Pratt • Aug. 28, 2026 -
Expert Advice
How CDOs can show the business impact of data
CDOs can defend the spend on data programs by tying outcomes to saved time, lower risk, revenue gains and AI projects that reach production.
By Donald Farmer • Aug. 19, 2026 -
Opinion
Why AI for BI works for reports, but not platform building
AI makes generating BI reports simple, which makes platform-building look easier than it is. BI leaders should weigh the long-term commitment before deciding to build.
By Sireesha Pulipati • Aug. 14, 2026 -
What AI-native analytics startups offer that BI vendors don’t
Traditional BI vendors face challenges as they try to transition into the AI era -- and now they're being targeted by AI-native startups unencumbered by legacy software.
By Donald Farmer • Aug. 14, 2026 -
How to get reliable BI insights from AI-augmented analytics
Before adopting AI-powered BI applications, organizations need stronger business context, trusted workflows and users prepared to assess AI outputs.
By Mary Pratt • July 28, 2026 -
Domo acquired for $400M, sells to Progress Software
Amid slow growth and a sliding stock price, the analytics provider is the latest specialist to join forces with a larger enterprise rather than remain independent.
By Eric Avidon • July 23, 2026 -
Opinion
Your AI isn’t failing -- your metrics are
AI doesn't know what matters to your organization. It only knows what the business measures -- and weak metrics become problems when AI treats them as the goal.
By Bill Schmarzo • July 21, 2026 -
Opinion
Will AI replace data analysts: A year and a half later
Organizations should foster and fund -- not terminate -- entry-level positions in favor of AI. Junior talent is key to the long-term success of AI agents.
By Donald Farmer • July 17, 2026 -
Qlik launches data engineering tools to aid AI development
New capabilities, such as data quality agents and a feature that makes data products more reusable, support engineers to help organizations more easily achieve their AI goals.
By Eric Avidon • July 2, 2026 -
Tableau, Qlik in flux: What it means for BI users amid AI shift
Ongoing transitions at Tableau and Qlik highlight how the rise of AI-driven analytics is changing the roles and technology needs of data analysts -- and the BI market.
By Donald Farmer • June 26, 2026 -
Upskilling is key to building AI-driven data teams
External hires and consultants can help, but strengthening the current data team for AI work often leads to quicker progress, lower costs and better retention.
By Nicole Viera, Kogan Page • June 24, 2026 -
Expert Advice
Why a dashboard audit matters before BI cleanup
Managing large BI estates takes more than deleting stale dashboards. To keep order, leaders need to assess analytics usage and assign ownership to prevent clutter from returning.
By Mary Pratt • June 12, 2026 -
Opinion
Why the rush to replace dashboards with AI is a mistake
AI-generated answers are getting better fast, but dashboards still do something AI can't, even as the line between them blurs more every day.
By Sireesha Pulipati • June 9, 2026