Business Analytics


  • Technology Artificial intelligence (AI) and internet of things IOT concept.
    Image attribution tooltip
    Getty Images
    Image attribution tooltip

    Welcome to TechTarget Data

    TechTarget’s relaunch is more than a new look. With expanded reporting, deeper analysis, and clearer coverage across enterprise IT, we’re helping technology leaders understand what matters and what to do next.

    By • Oct. 27, 2026
  • The techtarget logo in teal next to the text reading techtarget set against a dark-blue background
    Image attribution tooltip
    Brand Experience Team/TechTarget
    Image attribution tooltip

    AgentSpot a means for ThoughtSpot users to build and share AI

    With business decisions often a collaborative process but AI tools frequently used in isolation, the vendor's new workspace provides an environment for multiplayer AI.

    By • Oct. 22, 2026
  • The techtarget logo in teal next to the text reading techtarget set against a dark-blue background
    Image attribution tooltip
    Brand Experience Team/TechTarget
    Image attribution tooltip

    Salesforce expands Tableau agentic analytics push with Loops buy

    The startup's acquisition will add an AI agent that tracks and analyzes KPIs to the Tableau platform. Full details of the integration plans weren't disclosed.

    By • Oct. 15, 2026
  • The techtarget logo in teal next to the text reading techtarget set against a dark-blue background
    Image attribution tooltip
    Brand Experience Team/TechTarget
    Image attribution tooltip

    SAS launches new governance suite to bolster customer trust in AI

    AI Navigator is designed to foster widespread AI adoption by providing transparency into agents' actions and a comprehensive view of an enterprise's entire AI network.

    By • Oct. 8, 2026
  • The techtarget logo in teal next to the text reading techtarget set against a dark-blue background
    Image attribution tooltip
    Brand Experience Team/TechTarget
    Image attribution tooltip

    Startup Golden Analytics aims to shine with AI-native BI

    The startup, founded by former Tableau executive Francois Ajenstat, aims to compete with established providers with a fully AI-powered platform rather than bolted on AI tools.

    By • Oct. 2, 2026
  • The techtarget logo in teal next to the text reading techtarget set against a dark-blue background
    Image attribution tooltip
    Brand Experience Team/TechTarget
    Image attribution tooltip

    Magic ETL update marks first Domo platform release since acquisition

    While the vendor's capabilities are integrated into Progress Software's broader offering, new capabilities demonstrate that Domo remains competitive.

    By • Sept. 30, 2026
  • The techtarget logo in teal next to the text reading techtarget set against a dark-blue background
    Image attribution tooltip
    Brand Experience Team/TechTarget
    Image attribution tooltip

    10 common big data use cases for data leaders to enable

    Here are 10 ways companies use big data to improve operations, better understand customers, effectively deploy AI systems and gain other business benefits.

    By • Sept. 30, 2026
  • The techtarget logo in teal next to the text reading techtarget set against a dark-blue background
    Image attribution tooltip
    Brand Experience Team/TechTarget
    Image attribution tooltip
    Opinion

    Why entry-level data jobs are still critical in the AI age

    AI shouldn't eliminate entry-level data jobs. Shifting junior roles to AI auditing and management helps organizations develop the next generation of data leaders.

    By • Sept. 25, 2026
  • The techtarget logo in teal next to the text reading techtarget set against a dark-blue background
    Image attribution tooltip
    Brand Experience Team/TechTarget
    Image attribution tooltip

    Evolving Tableau touts tools to fuel AI-powered analytics

    Proactive BI and a natural language-powered app development tool show progress toward an AI-powered platform, while tight integration with Salesforce provides differentiation.

    By • Sept. 21, 2026
  • The techtarget logo in teal next to the text reading techtarget set against a dark-blue background
    Image attribution tooltip
    Brand Experience Team/TechTarget
    Image attribution tooltip
    Expert Advice

    How much does conversational analytics cost in 2026?

    Early estimates will often cover the technology but miss much of the added work. Expenses often rise as organizations prepare the platform for wider, reliable enterprise use.

    By • Sept. 10, 2026
  • The techtarget logo in teal next to the text reading techtarget set against a dark-blue background
    Image attribution tooltip
    Brand Experience Team/TechTarget
    Image attribution tooltip
    Expert Advice

    How to verify the value of AI-powered business analytics

    Executives can separate AI analytics capabilities from marketing hype by taking steps to confirm the platform improves decision-making and gives results that hold up.

    By • Sept. 9, 2026
  • The techtarget logo in teal next to the text reading techtarget set against a dark-blue background
    Image attribution tooltip
    Brand Experience Team/TechTarget
    Image attribution tooltip

    As AI evolves, Tableau talks direction ahead of Dreamforce

    A knowledge layer and headless analytics capabilities show that the vendor is changing to meet the needs of its users as AI reduces the need for traditional BI.

    By • Aug. 31, 2026
  • The techtarget logo in teal next to the text reading techtarget set against a dark-blue background
    Image attribution tooltip
    Brand Experience Team/TechTarget
    Image attribution tooltip

    Root out hidden data debt to improve AI decision-making

    AI-driven decisions can expose enterprise weaknesses, but organizations that address debt in several key areas could unlock $18 trillion in value.

    By • Aug. 28, 2026
  • The techtarget logo in teal next to the text reading techtarget set against a dark-blue background
    Image attribution tooltip
    Brand Experience Team/TechTarget
    Image attribution tooltip
    Expert Advice

    How CDOs can show the business impact of data

    CDOs can defend the spend on data programs by tying outcomes to saved time, lower risk, revenue gains and AI projects that reach production.

    By • Aug. 19, 2026
  • The techtarget logo in teal next to the text reading techtarget set against a dark-blue background
    Image attribution tooltip
    Brand Experience Team/TechTarget
    Image attribution tooltip
    Opinion

    Why AI for BI works for reports, but not platform building

    AI makes generating BI reports simple, which makes platform-building look easier than it is. BI leaders should weigh the long-term commitment before deciding to build.

    By • Aug. 14, 2026
  • The techtarget logo in teal next to the text reading techtarget set against a dark-blue background
    Image attribution tooltip
    Brand Experience Team/TechTarget
    Image attribution tooltip

    What AI-native analytics startups offer that BI vendors don’t

    Traditional BI vendors face challenges as they try to transition into the AI era -- and now they're being targeted by AI-native startups unencumbered by legacy software.

    By • Aug. 14, 2026
  • Business team holding parts of jigsaw puzzle trying to find solution to problem together. Concept of challenge and determination as the person works to complete the puzzle.
    Image attribution tooltip
    Credit: Tinnakorn Jorruang via Getty Images
    Image attribution tooltip

    How to get reliable BI insights from AI-augmented analytics

    Before adopting AI-powered BI applications, organizations need stronger business context, trusted workflows and users prepared to assess AI outputs.

    By • July 28, 2026
  • The techtarget logo in teal next to the text reading techtarget set against a dark-blue background
    Image attribution tooltip
    Brand Experience Team/TechTarget
    Image attribution tooltip

    Domo acquired for $400M, sells to Progress Software

    Amid slow growth and a sliding stock price, the analytics provider is the latest specialist to join forces with a larger enterprise rather than remain independent.

    By • July 23, 2026
  • The techtarget logo in teal next to the text reading techtarget set against a dark-blue background
    Image attribution tooltip
    Brand Experience Team/TechTarget
    Image attribution tooltip
    Opinion

    Your AI isn’t failing -- your metrics are

    AI doesn't know what matters to your organization. It only knows what the business measures -- and weak metrics become problems when AI treats them as the goal.

    By Bill Schmarzo • July 21, 2026
  • The techtarget logo in teal next to the text reading techtarget set against a dark-blue background
    Image attribution tooltip
    Brand Experience Team/TechTarget
    Image attribution tooltip
    Opinion

    Will AI replace data analysts: A year and a half later

    Organizations should foster and fund -- not terminate -- entry-level positions in favor of AI. Junior talent is key to the long-term success of AI agents.

    By • July 17, 2026
  • The techtarget logo in teal next to the text reading techtarget set against a dark-blue background
    Image attribution tooltip
    Brand Experience Team/TechTarget
    Image attribution tooltip

    Qlik launches data engineering tools to aid AI development

    New capabilities, such as data quality agents and a feature that makes data products more reusable, support engineers to help organizations more easily achieve their AI goals.

    By • July 2, 2026
  • The techtarget logo in teal next to the text reading techtarget set against a dark-blue background
    Image attribution tooltip
    Brand Experience Team/TechTarget
    Image attribution tooltip

    Tableau, Qlik in flux: What it means for BI users amid AI shift

    Ongoing transitions at Tableau and Qlik highlight how the rise of AI-driven analytics is changing the roles and technology needs of data analysts -- and the BI market.

    By • June 26, 2026
  • The techtarget logo in teal next to the text reading techtarget set against a dark-blue background
    Image attribution tooltip
    Brand Experience Team/TechTarget
    Image attribution tooltip

    Upskilling is key to building AI-driven data teams

    External hires and consultants can help, but strengthening the current data team for AI work often leads to quicker progress, lower costs and better retention.

    By Nicole Viera, Kogan Page • June 24, 2026
  • The techtarget logo in teal next to the text reading techtarget set against a dark-blue background
    Image attribution tooltip
    Brand Experience Team/TechTarget
    Image attribution tooltip
    Expert Advice

    Why a dashboard audit matters before BI cleanup

    Managing large BI estates takes more than deleting stale dashboards. To keep order, leaders need to assess analytics usage and assign ownership to prevent clutter from returning.

    By • June 12, 2026
  • The techtarget logo in teal next to the text reading techtarget set against a dark-blue background
    Image attribution tooltip
    Brand Experience Team/TechTarget
    Image attribution tooltip
    Opinion

    Why the rush to replace dashboards with AI is a mistake

    AI-generated answers are getting better fast, but dashboards still do something AI can't, even as the line between them blurs more every day.

    By • June 9, 2026