"Data is the new oil," as mathematician Clive Holmby said in 2006. He was referring to data as the resource that powers the information economy, and his metaphor was sharpened by others who subsequently pointed out that before oil can be useful, its production must be managed and refined.
So it goes with data — which, unlike oil, is an ever-growing resource with increasingly complex and creative refinement requirements within the enterprise. The fundamentals of good data management have never been more important: It is the raw material upon which the rest of the enterprise rests. Capturing data, storing, securing, retrieving, regulating, analyzing and acting on it have never been more vital to the enterprise — or more challenging as we move more deeply into the age of AI. As if that weren't enough, we're watching how more organizations want to access data across departments to automate workflows and run AI agents. The ongoing democratization of data delivery has levied an entire new set of data management demands onto data-driven professionals.
This is where the TechTarget Data team comes in. If data is this century's oil, think of us as the scouts in the fields who are surveying the technology.
With market experience and deeply sourced reporting, we're here to identify the biggest data challenges and offer balanced looks at the current solutions — and at what's coming up. We'll cover the latest technological developments by adding the context that allows you to see what this news means for you and how it fits into broader trends across data management. And we'll bring you insight and experiences from industry practitioners and the folks who know there's a good bit of distance between demos and deployment. We'll pass on that knowledge to you via our rigorous, expert-led reporting.
Our goal is to become your consistent and trusted source for news and analysis around data technologies present and future. Expect to see fresh content, from news and analysis to case studies and explainers — and in a few more weeks, we’ll be debuting our thrice-weekly newsletter. You can click here to subscribe.
And let us know how we’re doing and what issues you’d like us to cover next at [email protected].
We're excited to see you in the oilfields where data springs eternal.
