Business Analytics: Page


  • The techtarget logo in teal next to the text reading techtarget set against a dark-blue background
    Image attribution tooltip
    Brand Experience Team/TechTarget
    Image attribution tooltip

    noisy data

    Noisy data is a data set that contains extra meaningless data. Almost all data sets will contain a certain amount of unwanted noise.

    By Gavin Wright • April 12, 2024
  • The techtarget logo in teal next to the text reading techtarget set against a dark-blue background
    Image attribution tooltip
    Brand Experience Team/TechTarget
    Image attribution tooltip

    Customer segmentation analytics evolve with GenAI, ML

    GenAI, machine learning and advanced analytics techniques automate time-consuming aspects of customer segmentation, freeing up analysts to find insights and create value.

    By • April 11, 2024
  • The techtarget logo in teal next to the text reading techtarget set against a dark-blue background
    Image attribution tooltip
    Brand Experience Team/TechTarget
    Image attribution tooltip

    Google Analytics

    Google Analytics is a web analytics service that provides numerous analytical tools for marketing purposes.

    By Wesley Chai, Rahul Awati • April 10, 2024
  • The techtarget logo in teal next to the text reading techtarget set against a dark-blue background
    Image attribution tooltip
    Brand Experience Team/TechTarget
    Image attribution tooltip
    Google Cloud Next 2024

    Google Cloud to inject Gemini into data, analytics tools

    The tech giant unveiled integrations between its LLM and BigQuery, Looker and its databases to provide customers with a foundation for developing GenAI models and applications.

    By • April 9, 2024
  • The techtarget logo in teal next to the text reading techtarget set against a dark-blue background
    Image attribution tooltip
    Brand Experience Team/TechTarget
    Image attribution tooltip

    AI assistant from Tableau targets efficiency, deep analysis

    The analytics vendor's copilot can recommend questions that might lead to otherwise undiscovered insights as well as understand follow-up questions that result in deep analysis.

    By • April 2, 2024
  • The techtarget logo in teal next to the text reading techtarget set against a dark-blue background
    Image attribution tooltip
    Brand Experience Team/TechTarget
    Image attribution tooltip

    New Databricks open source LLM targets custom development

    The data platform vendor's new language model was designed to provide open source users with AI development capabilities similar to those provided by closed source models.

    By • March 27, 2024
  • The techtarget logo in teal next to the text reading techtarget set against a dark-blue background
    Image attribution tooltip
    Brand Experience Team/TechTarget
    Image attribution tooltip

    Domo to add prebuilt models, chat capabilities to AI suite

    The BI vendor's latest innovations include conversational analytics capabilities and prebuilt models designed to help customers forecast outcomes and conduct sentiment analysis.

    By • March 27, 2024
  • The techtarget logo in teal next to the text reading techtarget set against a dark-blue background
    Image attribution tooltip
    Brand Experience Team/TechTarget
    Image attribution tooltip

    New embeddable MicroStrategy Auto bot expands AI beyond BI

    The longtime analytics vendor's new bot enables customers to embed emerging technology in third-party applications just as they are now able to embed traditional BI.

    By • March 26, 2024
  • The techtarget logo in teal next to the text reading techtarget set against a dark-blue background
    Image attribution tooltip
    Brand Experience Team/TechTarget
    Image attribution tooltip
    Expert Advice

    Generative AI capabilities increase data analytics value

    GenAI can enhance data analytics uses. Automation and synthetic data let data analysts generate better quality insights more quickly and cost-efficiently than ever before.

    By • March 22, 2024
  • The techtarget logo in teal next to the text reading techtarget set against a dark-blue background
    Image attribution tooltip
    Brand Experience Team/TechTarget
    Image attribution tooltip

    Databricks acquisition of Lilac targets GenAI development

    The data platform vendor's latest purchase expands its generative AI development capabilities by adding improved access to unstructured data that can be used to train models.

    By • March 21, 2024
  • The techtarget logo in teal next to the text reading techtarget set against a dark-blue background
    Image attribution tooltip
    Brand Experience Team/TechTarget
    Image attribution tooltip

    Sisense targets hardcore developers with new toolkit

    The embedded BI specialist's latest update features a software development kit that enables developers to compose applications using prebuilt APIs, libraries and visualizations.

    By • March 14, 2024
  • The techtarget logo in teal next to the text reading techtarget set against a dark-blue background
    Image attribution tooltip
    Brand Experience Team/TechTarget
    Image attribution tooltip

    Databricks partners with Mistral AI to aid GenAI development

    The data cloud vendor joins Microsoft and Snowflake in partnering with -- and investing in -- the startup to provide customers with access to Mistral's open source language models.

    By • March 14, 2024
  • The techtarget logo in teal next to the text reading techtarget set against a dark-blue background
    Image attribution tooltip
    Brand Experience Team/TechTarget
    Image attribution tooltip

    Snowflake boosting its commitment to AI, including GenAI

    Recent moves, including the appointment of a new CEO and the formation of a new partnership, are representative of the vendor's heightened focus on artificial intelligence.

    By • March 12, 2024
  • The techtarget logo in teal next to the text reading techtarget set against a dark-blue background
    Image attribution tooltip
    Brand Experience Team/TechTarget
    Image attribution tooltip

    Ocient raises $49.4M in funding to fuel development, growth

    The data platform vendor plans to use the new financing for product development and to fund sales and marketing efforts as it moves into its growth phase.

    By • March 11, 2024
  • The techtarget logo in teal next to the text reading techtarget set against a dark-blue background
    Image attribution tooltip
    Brand Experience Team/TechTarget
    Image attribution tooltip

    data exploration

    Data exploration is the first step in data analysis involving the use of data visualization tools and statistical techniques to uncover data set characteristics and initial patterns.

    By Jacqueline Biscobing, Scott Robinson, Katie Terrell Hanna • March 7, 2024
  • The techtarget logo in teal next to the text reading techtarget set against a dark-blue background
    Image attribution tooltip
    Brand Experience Team/TechTarget
    Image attribution tooltip

    decision-making process

    A decision-making process is a series of steps one or more individuals take to determine the best option or course of action to address a specific problem or situation.

    By Kate Brush, Ed Burns, Robert Sheldon • March 7, 2024
  • The techtarget logo in teal next to the text reading techtarget set against a dark-blue background
    Image attribution tooltip
    Brand Experience Team/TechTarget
    Image attribution tooltip

    Snowflake signals AI commitment with Mistral AI partnership

    Days after appointing a new CEO, the data cloud vendor showed a heightened focus on emerging technologies by aligning closely with a rising large language model developer.

    By • March 5, 2024
  • The techtarget logo in teal next to the text reading techtarget set against a dark-blue background
    Image attribution tooltip
    Brand Experience Team/TechTarget
    Image attribution tooltip

    Google Cloud unveils new GenAI-fueled data, analytics tools

    The tech giant introduced extensive support for vector search and improved access to unstructured data while also making a pair of GenAI capabilities generally available.

    By • Feb. 29, 2024
  • The techtarget logo in teal next to the text reading techtarget set against a dark-blue background
    Image attribution tooltip
    Brand Experience Team/TechTarget
    Image attribution tooltip

    Snowflake CEO Slootman steps down, Ramaswamy takes over

    Slootman resigns after five years at the helm of the data cloud vendor. Revenues grew fivefold under him and the company went public in a record-setting initial public offering.

    By • Feb. 29, 2024
  • The techtarget logo in teal next to the text reading techtarget set against a dark-blue background
    Image attribution tooltip
    Brand Experience Team/TechTarget
    Image attribution tooltip

    edge analytics

    Edge analytics is an approach to data collection and analysis in which an automated analytical computation is performed on data at a sensor, network switch or other device instead of waiting for the data to be sent back to a centralized data store.

    By , • Feb. 27, 2024
  • The techtarget logo in teal next to the text reading techtarget set against a dark-blue background
    Image attribution tooltip
    Brand Experience Team/TechTarget
    Image attribution tooltip
    Expert Advice

    Generative AI can improve -- not replace -- predictive analytics

    Generative AI improves predictive analytics through synthetic data generation. Managing data bias and ethical AI risks can enable GenAI to widen the scope of simulated outcomes.

    By • Feb. 26, 2024
  • The techtarget logo in teal next to the text reading techtarget set against a dark-blue background
    Image attribution tooltip
    Brand Experience Team/TechTarget
    Image attribution tooltip

    Tableau launches Pulse, a GenAI-fueled insight generator

    The tool, which monitors data for metric changes and uses natural language to alert users, is the longtime analytics vendor's first generally available GenAI capability.

    By • Feb. 22, 2024
  • The techtarget logo in teal next to the text reading techtarget set against a dark-blue background
    Image attribution tooltip
    Brand Experience Team/TechTarget
    Image attribution tooltip

    Generative AI dominates Google’s data and analytics roadmap

    Following recent integrations between Gemini and the tech giant's major data and analytics platforms, more product innovations featuring LLMs are expected over the next few months.

    By • Feb. 20, 2024
  • The techtarget logo in teal next to the text reading techtarget set against a dark-blue background
    Image attribution tooltip
    Brand Experience Team/TechTarget
    Image attribution tooltip

    Alteryx, Databricks expand complementary partnership

    The expanded partnership features new integrations designed to better enable joint customers to combine self-service data preparation and analysis with data science and AI.

    By • Feb. 14, 2024
  • The techtarget logo in teal next to the text reading techtarget set against a dark-blue background
    Image attribution tooltip
    Brand Experience Team/TechTarget
    Image attribution tooltip

    data mining

    Data mining is the process of sorting through large data sets to identify patterns and relationships that can help solve business problems through data analysis.

    By Adam Hughes, Craig Stedman, Alexander Gillis • Feb. 13, 2024