Business Analytics: Page

Cloud maturation, data mesh among 2021 top analytics trends

After years of slow growth, this was the year analytics in the cloud became the norm and on-premises BI receded to the background. It was also the year data mesh emerged.

By Eric Avidon • Dec. 17, 2021

Predictive analytics in marketing: Achieving success

The use of predictive analytics in marketing is transforming how companies sell to customers, but the learning curve can be steep. Here's what you need to know to be successful.

By Mary Pratt • Dec. 17, 2021

Tableau completes acquisition of Narrative Science

With the closing of the purchase, the analytics vendor added automated data storytelling capabilities to its existing cache of natural language processing tools.

By Eric Avidon • Dec. 16, 2021

5-step predictive analytics process cycle

A viable predictive model that yields valuable outcomes requires a methodical team approach to goal-setting, data integrity and model development, deployment and validation.

By George Lawton • Dec. 15, 2021

Descriptive vs. prescriptive vs. predictive analytics explained

Analytics provides insight into the data today's businesses run on. Learn about the three main modes -- descriptive, prescriptive and predictive analytics -- and two variants.

By Donald Farmer • Dec. 15, 2021

Sisense analytics platform update aids data scientists

Though Sisense's platform is largely geared toward business users, the latest addition to the vendor's suite is a tool aimed at helping code-first users build data assets.

By Eric Avidon • Dec. 15, 2021

The business benefits of automating and embedding BI

Automated insights and embedded BI are getting decision-makers the data needed to make quick decisions, accelerate business processes and lessen manual work required.

By Lisa Morgan • Dec. 14, 2021

Predictive analytics in healthcare: 12 valuable use cases

Predictive analytics' increasingly invasive presence in a host of healthcare applications yields more personalized patient care, earlier interventions and reduced hospital costs.

By Mary Pratt • Dec. 13, 2021

Tableau platform update adds governance, security tools

With many organizations enabling more employees to work with data, Tableau 2021.4 includes three new features aimed at improving data governance and increasing data security.

By Eric Avidon • Dec. 13, 2021

8 analytics startups to watch over the next year

Differentiation is key to the success of any new enterprise, and a crop of analytics vendors are delivering new capabilities to try to distinguish themselves.

By Eric Avidon • Dec. 13, 2021

Data catalogs fuel increased efficiency, speed-to-insight

By collecting and arranging data assets in a single environment, organizations are able to reduce the time to reach the insights that lead to data-driven decisions.

By Eric Avidon • Dec. 10, 2021

NFL’s Raiders use analytics to engage new customer base

The franchise's move to Las Vegas forced it to modernize its analytics stack as it engaged a new fan base and cultivated the unique opportunities present in Sin City.

By Eric Avidon • Dec. 8, 2021

6 challenges of building predictive analytics models

The use of predictive analytics in marketing can bring benefits companywide. But building a good predictive analytics model is not trivial. Here are six challenges.

By David Loshin • Dec. 7, 2021

Yellowfin analytics platform update adds NLQ capabilities

Yellowfin 9.7, the vendor's latest platform update, includes Guided Natural Language Query, a tool that enables users to explore and analyze data without writing code.

By Eric Avidon • Dec. 7, 2021

NetSpring raises $13M to fuel operational intelligence suite

The startup offers a real-time analytics platform designed to enable agile decision-making. It plans to use its funding for product development and to expand its go-to-market efforts.

By Eric Avidon • Dec. 7, 2021

What is embedded analytics, and how does it benefit BI?

Here are the benefits of data managers using embedded analytics capabilities to use interactive dashboards and reporting techniques within existing business applications.

By George Lawton • Dec. 6, 2021

Qlik integration with UiPath boosts automation capabilities

Although the analytics vendor's platform already has automation capabilities, the integration with the RPA vendor will extend those capabilities to new use cases.

By Eric Avidon • Dec. 6, 2021

Cloud, self-service BI capabilities fuel agile analytics

The COVID-19 pandemic has demonstrated the importance of agile data-driven decision-making, and key to that agility are a deployment in the cloud and self-service BI capabilities.

By Eric Avidon • Dec. 1, 2021

Experts lay out data illiteracy’s dangers, propose remedies

In this excerpt from their new book 'Data Literacy,' top data management experts Peter Aiken and Todd Harbour outline a new way to gauge data learnedness.

By Technics Publications • Nov. 30, 2021

7 top predictive analytics use cases: Enterprise examples

Across industries, companies are using predictive analytics to forecast future trends and actions. Learn about the most popular use cases for predictive analytics in 2022.

By Maria Korolov • Nov. 29, 2021

Harness the power of data literacy through democratizing data

Author Jordan Morrow weighs in on enterprise strategies to improve democratizing data through expanded use of BI and augmented analytics.

By Peter Spotts • Nov. 24, 2021

Data literacy aids democratization of data

In this excerpt from 'Be Data Literate,' author Jordan Morrow discusses how 'hyped' area of analytics such as BI and embedded analytics contribute to the democratization of data.

By Peter Spotts, Kogan Page • Nov. 24, 2021

ThoughtSpot analytics platform continues to transform

The vendor committed to a cloud-first philosophy in late 2020, and since then added capabilities through acquisitions, targeted new user personas and continued to build new tools.

By Eric Avidon • Nov. 18, 2021

Latest ThoughtSpot BI capabilities target new personas

With the addition of Data Workspace, the analytics vendor aims to enable power users within organizations to develop and deploy applications.

By Eric Avidon • Nov. 16, 2021

Salesforce to buy Narrative Science, roll it into Tableau

The data storytelling vendor revealed that it has reached an agreement to be acquired by Salesforce and will then become part of the Tableau subsidiary.

By Eric Avidon • Nov. 16, 2021