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What are social engineering attacks?

By Paul Kirvan

Social engineering is an attack vector that relies heavily on human interaction and often involves psychological manipulation of people into breaking normal security procedures and best practices to gain unauthorized access to systems, networks (e.g., bypassing firewalls) or physical locations or for financial gain.

Threat actors use social engineering techniques to conceal their true identities and motives, presenting themselves as trusted individuals or information sources. The objective is to influence, manipulate or trick users into releasing sensitive information or access in an organization. Many social engineering exploits rely on people's willingness to be helpful or their fear of punishment. For example, the attacker might pretend to be a co-worker who has some kind of urgent problem that requires access to additional network resources or a malicious website.

Social engineering is a popular tactic among attackers because it is often easier to exploit people than it is to find a network or software vulnerability. Hackers will often use social engineering tactics as a first step in a larger campaign to infiltrate a system or network and steal sensitive data or disperse malware such as ransomware, malicious software and other cyberattacks.

The perpetrators typically exhibit a sense of urgency to motivate people to respond to their requests. The scammer might launch a cybercrime using a phone call as part of vishing attempts to steal financial information and login credentials, pursue identity theft, and force human errors that result in a successful cyberattack. Figure 1 depicts examples of attack vectors, including social engineering.

How does social engineering work?

Social engineers use a variety of tactics to perform attacks.

The first step in most social attacks is research and reconnaissance of the target. If the target is an enterprise, for instance, the hacker might gather intelligence on the organizational structure, internal operations, common industry lingo, and possible business partners, among other information.

One common tactic of social engineers is to focus on the behaviors and patterns of employees who have low-level but initial access, such as a security guard or receptionist; attackers can scan social media profiles for personal information and study their behavior online and in person.

From there, the social engineer can design an attack based on the information collected and exploit the weakness uncovered during the reconnaissance phase.

If the attack is successful, the attacker gains access to confidential information, such as Social Security numbers and credit card or bank account information; makes money off the targets; or gains access to protected systems or networks.

Types of social engineering attacks

Commonly used social engineering attacks appear in Figure 2 and include the following:

Additional social engineering attacks include the following:

Examples of social engineering attacks

Perhaps the most famous example of a social engineering attack comes from the legendary Trojan War in which the Greeks were able to sneak into the city of Troy and win the war by hiding inside a giant wooden horse that was presented to the Trojan army as a symbol of peace.

In more modern times, Frank Abagnale is considered one of the foremost experts in social engineering techniques. In the 1960s, he used various tactics to impersonate at least eight people, including an airline pilot, a doctor and a lawyer. Abagnale was also a check forger during this time. After his incarceration, he became a security consultant for the FBI and started his own financial fraud consultancy. His experiences as a young con man were made famous in his best-selling book Catch Me If You Can and the movie adaptation from Oscar-winning director Steven Spielberg.

Once known as "the world's most wanted hacker," Kevin Mitnick persuaded a Motorola worker to give him the source code for the MicroTAC Ultra Lite, the company's new flip phone. It was 1992, and Mitnick, who was on the run from police, was living in Denver under an assumed name. At the time, he was concerned about being tracked by the federal government. To conceal his location from authorities, Mitnick used the source code to hack the Motorola MicroTAC Ultra Lite and then sought to change the phone's identifying data or turn off the ability for cellphone towers to connect to the phone.

To obtain the source code for the device, Mitnick called Motorola and was connected to the department working on it. He then convinced a Motorola employee that he was a colleague and persuaded that worker to send him the source code. Mitnick was ultimately arrested and served five years for hacking.

He became a multimillionaire and authored several books on hacking and security before passing away in July 2023, at age 59, from complications arising from pancreatic cancer.

The 2011 data breach of security company RSA was another successful social engineering attack. An attacker sent two different phishing emails over two days to small groups of RSA employees. The emails had the subject line "2011 Recruitment Plan" and contained an Excel file attachment. The spreadsheet contained malicious code that, once the file was opened, installed a backdoor through an Adobe Flash vulnerability. While it was never made clear exactly what information was stolen, if any, RSA's SecurID two-factor authentication (2FA) system was compromised, and the company spent approximately $66 million recovering from the attack.

In 2013, the Syrian Electronic Army was able to access the Associated Press' (AP) Twitter account by including a malicious link in a phishing email. The email was sent to AP employees under the guise of being from a fellow employee. The hackers then tweeted a fake news story from AP's account that said two explosions had gone off in the White House and then-President Barack Obama had been injured. This garnered such a significant reaction that the Dow Jones Industrial Average dropped 150 points in under five minutes.

Also in 2013, a phishing scam led to the massive data breach of Target. A phishing email was sent to an HVAC subcontractor that was one of Target's business partners. The email contained the Citadel Trojan, which enabled attackers to penetrate Target's point-of-sale systems and steal the information of 40 million customer credit and debit cards. That same year, the U.S. Department of Labor was targeted by a watering hole attack, and its websites were infected with malware through a vulnerability in Internet Explorer that installed a remote access Trojan called Poison Ivy.

In 2015, cybercriminals gained access to the personal AOL email account of John Brennan, then the director of the Central Intelligence Agency. One of the hackers explained to media outlets how he used social engineering techniques to pose as a Verizon technician and request information about Brennan's account with Verizon. Once the hackers obtained Brennan's Verizon account details, they contacted AOL and used the information to correctly answer security questions for Brennan's email account.

Examples of more recent social engineering attacks include the Google and Facebook spear phishing scam in 2015, a 2021 phishing email attack on employees of Sacramento (Calif.) County, a 2022 phishing attack on the U.S. Department of Labor, and a 2022 spear phishing attack on Ukraine orchestrated by Russian hackers.

Preventing social engineering

Here are a few of the many strategies companies can take to prevent social engineering attacks:

The impact of AI on social engineering

AI raises the potential impact of social engineering to a new level. Using AI to analyze employee information can effectively identify potential targets.

It can be programmed to simulate a wide range of phishing messages and analyze networks for potential entry points. Conversely, AI can also provide a better "watchdog effect" to spot suspicious activity and launch an appropriate response.

Discover how AI is already improving organizations' ability to detect cybersecurity threats and how its benefits could grow as the technology matures.

18 Feb 2025

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