Business Analytics
Top Stories
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Feature
28 Aug 2026
Root out hidden data debt to improve AI decision-making
AI-driven decisions can expose enterprise weaknesses, but organizations that address debt in several key areas could unlock $18 trillion in value. Continue Reading
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Tip
19 Aug 2026
How CDOs can show the business impact of data
CDOs can defend the spend on data programs by tying outcomes to saved time, lower risk, revenue gains and AI projects that reach production. Continue Reading
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News
20 Mar 2012
The two sides of Facebook business applications
Facebook has unlimited potential for advertising and targeted marketing, says TechTarget's Wayne Eckerson. But, he adds, it must protect personal data from over-exuberant marketers. Continue Reading
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Feature
01 Mar 2012
Five first steps to creating an effective 'big data' analytics program
Choosing the right technology is only half the startup battle on "big data" analytics. Get a list of deployment tips from consultant Lyndsay Wise to help set your organization on the right path. Continue Reading
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Report
27 Feb 2012
In-memory analysis: Insights at the speed of thought
In a research report, TechTarget's Wayne Eckerson discusses in-memory analytics, self-service business intelligence and other technologies aimed at making "faster, better, cheaper" BI a reality. Continue Reading
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News
21 Feb 2012
SaaS BI app puts spotlight on corporate tickets
Three former employees of ticket reseller StubHub have created a Software as a Service application for tracking and analyzing the use of corporate tickets to sports and entertainment events. Continue Reading
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News
31 Jan 2012
Let the revolution begin: Big data liberation theology
When people define big data they miss what's new about the technology. At its heart, big data is about liberation and balance. Wayne Eckerson explains. Continue Reading
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News
27 Jan 2012
BI pros: From data experts to decision experts
TechTarget's Wayne Eckerson says there's more to being a BI professional than providing data to business users: You should shepherd them through the entire analysis and decision-making process. Continue Reading
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News
06 Jan 2012
The components of good decision making -- and effective BI
Citing a book on decision making by three Bain & Co. consultants, TechTarget's Wayne Eckerson says BI teams shouldn't lose sight of the ultimate goal: helping business users make better decisions. Continue Reading
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News
28 Dec 2011
2011 BI challenges survey results
Read about the top BI challenges companies are facing and their BI priorities for 2012 and beyond, based on our annual reader survey. And learn how organizations plan to take on these BI challenges. Continue Reading
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News
14 Dec 2011
Crafting analytical models
Model-making is at the heart of advanced analytics, says TechTarget's Wayne Eckerson. And BI pros need to understand the process so they can support the data needs of analytical modelers. Continue Reading
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Definition
24 Mar 2011
deep analytics
Deep analytics is the application of sophisticated data processing techniques to yield information from large and typically multi-source data sets comprised of both unstructured and semi-structured data. Continue Reading
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News
17 Mar 2011
Getting started on building a real-time BI system: issues to consider
Real-time business intelligence can speed up and improve decision making. But it isn’t right for everyone. Find out what to consider before building a real-time BI system. Continue Reading
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Definition
28 Jan 2011
in-database analytics
In-database analytics is a scheme for processing data within the database, avoiding the data movement that slows response time. Continue Reading
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Tutorial
07 Oct 2010
Examples of decision support systems (DSS) aiding business decision-making
Learn how decision support systems can help the business decision-making process. Find out why decision support is needed and what IT skills business managers need for DSS. Continue Reading
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Answer
07 Sep 2010
Seven aspects of a successful business intelligence (BI) architecture
Knowing what makes for a successful business intelligence (BI) architecture can help you plan and expand your current BI system. Learn what your BI architecture should include. Continue Reading
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News
22 Jun 2010
Gartner: The six elements of cloud analytics and SaaS BI
The term ‘cloud analytics’ means different things to different people. To gain any advantage from it, organizations must first agree on a definition, according to Gartner. Continue Reading
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Tutorial
31 Mar 2010
Creating key performance indicator (KPI) reports and dashboard design
Learn about key performance indicator (KPI) reports and the benefits of KPI reporting. Read about common executive dashboard design mishaps and see examples of KPI scorecards. Continue Reading
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Feature
07 Oct 2009
The importance and benefits of operational decision making
In this section of 'Smart (Enough) System', you'll learn the importance of operational decisions and different strategies that influence decision making. You'll also read about key BI terms including business agility, strategic alignment and decision support. Continue Reading
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Tip
24 Jul 2009
Real-life examples of effective dashboard design
Browse through these optimized dashboard examples from BITadvisors, Inc., including examples of strategic, tactical and operational dashboards. Find out how to encourage interactivity in dashboards and how to set up your dashboard. Continue Reading
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Feature
12 May 2009
What is a data rollup?
Learn what a data rollup is and read about data rollup macro examples and case studies in this data mining tutorial from the book Data Mining: Know it All. Continue Reading
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Feature
12 May 2009
Simple data mining examples and datasets
See data mining examples, including examples of data mining algorithms and simple datasets, that will help you learn how data mining works and how companies can make data-related decisions based on set rules. Continue Reading
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Answer
07 May 2008
Data warehousing, data mining and data querying: Terms and definitions
Learn the difference between data warehousing, data mining and data querying. Continue Reading
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Feature
28 Nov 2007
Successful business intelligence: The role of BI front-end tools
Learn about the business intelligence front-end tools that are available to business users -- and how the right BI tool can lead to BI success. Continue Reading
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Answer
28 Aug 2007
Data mining tools: Advantages and disadvantages of implementation
Learn the advantages and disadvantages of data mining tools and of implementing data mining technology. Continue Reading
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News
02 Mar 2007
Business intelligence ROI: Five keys to justifying BI investments
Analysts from Gartner and Bloor, and an experienced end user, recommend best practices for calculating the hard ROI metrics and soft benefits of BI investments. Continue Reading