Pure Storage rebranded to Everpure in early 2026, citing its increasing focus on data management. But some things never change: The company's Pure Accelerate conference returned to Las Vegas this year from June 16 to 18, offering IT and data practitioners the opportunity to explore Everpure's vision for intelligent data management.
In the opening keynote, Lynn Lucas, Everpure chief marketing officer, described the theme of the event as "the new data dynamic." Throughout the event, conference-goers were able to learn how Everpure aims to help its customers focus on business outcomes through unified data management, AI-ready data intelligence and support for a unified data platform.
Use this guide to catch up on the news and analysis from Pure Accelerate 2026, plus Everpure news highlights from the past year.
