Meet the Editors

SearchBusinessAnalytics has a team of dedicated editors who bring you the best business analytics information from around the web. Our staff searches the web daily for the latest news and technology updates. We also keep in constant contact with users and top technical experts to bring you a constant stream of fresh, original content. Here's a look at who's behind the site:

Peter Spotts

Peter Spotts Site Editor [email protected]

Peter Spotts is the site editor for SearchBusinessAnalytics and SearchDataManagement, writing and managing content on both sites. Prior to joining TechTarget in July 2021, Peter worked for Turley Publications in Palmer, Mass., as both a staff writer and editor covering local events and news for six years in Western Mass. He has also written for Reminder Publications and The Springfield Republican/MassLive.

Ben Cole

Ben Cole Executive Editor [email protected]

Ben Cole is executive editor, overseeing SearchBusinessAnalytics, SearchDataManagement, SearchEnterprise AI and Data Science Central. Since joining TechTarget in 2010, Ben has served in various editorial roles, including stints helping direct the award-winning technology coverage on the SearchCIO, SearchCompliance and SearchSecurity sites. Prior to joining TechTarget, Ben was the online editor for HealthLeaders Media and began his journalism career as a reporter with Massachusetts daily newspapers The Gardner News and the Sentinel and Enterprise.

Alyssa Provazza

Alyssa Provazza Editorial Director [email protected]

Alyssa Provazza is editorial director for TechTarget's Enterprise Software and Services Group, which covers business applications, information management and end-user computing topics. She also oversees Data Science Central, acquired by TechTarget in 2020. Previously at TechTarget, Alyssa was a site editor and writer covering end-user computing.

Eric Avidon

Eric Avidon News Writer [email protected]

Eric Avidon, a journalist with more than two decades of experience as a reporter and editor, covers business analytics for TechTarget's Enterprise Software and Services Media Group. He began his career writing about financial markets in his hometown of New York City before moving to Massachusetts and becoming a sports reporter and editor for 17 years. During his time covering sports, he spent 12 years on the Boston College football beat and eight covering the Red Sox. Just prior to joining TechTarget, he spent two years as the sports editor of the MetroWest Daily News. Avidon, a Bard College alumnus, values time with his wife and daughter and is a fitness enthusiast who enjoys swimming, biking, rowing and slowly building a home gym. He's also an avid reader of fiction, and having left sports journalism behind is rediscovering how to be a fan.