Predictive analytics
Predictive analytics is a form of advanced analytics that uses current and historical data to forecast activity, behavior and trends.. See complete definition.
Top Stories
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Tip
19 Apr 2023
6 top predictive analytics tools for 2023
Predictive analytics tools are evolving. Enhanced with AI, easier to use and geared to both data scientists and business users, these tools are more business-critical than ever. Continue Reading
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Quiz
28 Oct 2022
Data science quiz: Test your knowledge
Interested in becoming a data scientist? This short quiz will test what you know about the data science process, required skills and how data scientists do their jobs. Continue Reading
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Feature
11 Feb 2022
Good data-driven decision-making avoids common pitfalls
Avoiding cognitive biases that can lead to the use of incomplete or inaccurate data is crucial to the successful use of analytics. Continue Reading
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Feature
02 Feb 2022
Self-service data preparation: What it is and how it helps users
Using self-service tools to properly prepare data simplifies analytics and visualization tasks for business users and speeds complex modeling processes for data scientists. Continue Reading
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News
31 Jan 2022
Tibco, Citrix to merge after Citrix acquired by Vista
The combination will join the analytics vendor's capabilities with a digital workspace and app delivery platform used by 98% of the Fortune 500. The deal is worth $16.5 billion. Continue Reading
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Feature
31 Jan 2022
6 data preparation best practices for analytics applications
Amid issues of data sources, data silos and data quality, the process of collecting and prepping data for analytics applications requires a practical and effective approach. Continue Reading
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Feature
27 Jan 2022
Data preparation in machine learning: 6 key steps
Trustworthy analytics outcomes depend on the right data, requiring data scientists to focus on these steps when they prepare data for use in machine learning applications. Continue Reading
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News
21 Jan 2022
Qlik IPO filing culminates a 5-year transformation
When the vendor was taken private in 2016, its plan was to add the capabilities needed to build a cloud-first platform that enabled real-time analytics. Continue Reading
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News
20 Jan 2022
Tibco continues adding developer tools to analytics platform
Since its last major update in September 2021, the vendor has added to its array of prebuilt Spotfire Mods applications, including new AI Mods called Data Functions. Continue Reading
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News
06 Jan 2022
Qlik planning an IPO, files application with the SEC
The vendor plans to return to the public markets with an initial public stock offering after being taken private in 2016 when it was acquired by private equity firm Thoma Bravo. Continue Reading
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Tip
17 Dec 2021
Benefits of predictive analytics for businesses
Predictive analytics' ability to forecast the future based on patterns in past data can give businesses a huge edge. Read about how to use this advanced form of business analytics. Continue Reading
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Tip
17 Dec 2021
Predictive analytics in marketing: Achieving success
The use of predictive analytics in marketing is transforming how companies sell to customers, but the learning curve can be steep. Here's what you need to know to be successful. Continue Reading
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Tip
15 Dec 2021
5-step predictive analytics process cycle
A viable predictive model that yields valuable outcomes requires a methodical team approach to goal-setting, data integrity and model development, deployment and validation. Continue Reading
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Tip
07 Dec 2021
6 challenges of building predictive analytics models
The use of predictive analytics in marketing can bring benefits companywide. But building a good predictive analytics model is not trivial. Here are six challenges. Continue Reading
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News
06 Dec 2021
Qlik integration with UiPath boosts automation capabilities
Although the analytics vendor's platform already has automation capabilities, the integration with the RPA vendor will extend those capabilities to new use cases. Continue Reading
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News
01 Dec 2021
Cloud, self-service BI capabilities fuel agile analytics
The COVID-19 pandemic has demonstrated the importance of agile data-driven decision-making, and key to that agility are a deployment in the cloud and self-service BI capabilities. Continue Reading
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Feature
29 Nov 2021
7 top predictive analytics use cases: Enterprise examples
Across industries, companies are using predictive analytics to forecast future trends and actions. Learn about the most popular use cases for predictive analytics in 2022. Continue Reading
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Feature
12 Nov 2021
Data the difference at Olympics for Allyson Felix
Frustrated after winning silver in the 200 meters at the 2004 and 2008 Olympics, the sprinter used analytics to identify weaknesses and alter her training before winning gold in 2012. Continue Reading
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News
09 Nov 2021
Tableau to add new business science tools to analytics suite
Self-service data science tools are among the capabilities the analytics vendor unveiled during its virtual user conference and plans to add to its platform in coming updates. Continue Reading
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Feature
01 Nov 2021
Supply chain disruption to affect holidays, but analytics can help
Real-time analytics can be used in demand forecasting and flexibility for long-term supply chain issues but won't provide an easy path out of the current disruption. Continue Reading
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Feature
11 Oct 2021
New Balance managing the pandemic with Tibco Spotfire
New Balance, a manufacturer and seller of athletic shoes and apparel whose in-store sales plummeted due to the pandemic, used Tibco's BI tools to develop its e-commerce strategy. Continue Reading
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News
01 Oct 2021
Qlik acquisition of Big Squid adds autoML capabilities
Qlik has acquired Big Squid to add automated machine learning capabilities to its platform. In addition, the analytics vendor recently unveiled a new automated workflow tool. Continue Reading
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News
30 Sep 2021
New Tibco Spotfire capabilities add interoperability
The new capabilities added to Tibco's Predict portfolio of BI tools focus on ease of use and their interoperability with other parts of the Tibco platform. Continue Reading
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News
21 Sep 2021
Pandemic continues to highlight importance of analytics
Organizations with successful analytics programs have weathered the economic crisis caused by the pandemic far better than those who have not prioritized BI, according to research. Continue Reading
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News
15 Sep 2021
Tableau and DotData partner on AI automation, visualization
Tableau and DotData partner to help data scientists and engineers accelerate machine learning automation while adding a visualization layer to model building. Continue Reading
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Feature
29 Aug 2021
8 top data science applications and use cases for businesses
Data scientists engage in various applications to analyze data and create technologies. These are eight common ones, with examples from different organizations and industries. Continue Reading
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Feature
29 Aug 2021
How to structure and manage a data science team
Data science teams typically include various analytics and data professionals and can be set up in different ways, as explained here along with tips on managing them. Continue Reading
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Feature
29 Aug 2021
Data science vs. machine learning vs. AI: How they work together
Data science, machine learning and AI are central to analytics and other enterprise uses. Here's what each involves and how combining them benefits organizations. Continue Reading
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Feature
20 Aug 2021
14 most in-demand data science skills you need to succeed
The demand for data scientists continues to grow, but the job requires a combination of technical and soft skills. Here are 14 key skills for effective data scientists. Continue Reading
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Feature
18 Aug 2021
How to increase the success rate of data science projects
Most data science initiatives don't produce value due to obstacles like poor data quality, but CNN senior lead of product analytics Bryce Macher has a plan for success. Continue Reading
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Feature
06 Jul 2021
Data and analytics key to ensuring water quality
In an interview, Meena Sankaran, founder and CEO of water intelligence vendor Ketos, discusses water safety and how data can help monitor water quality and prevent problems. Continue Reading
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Feature
30 Jun 2021
Top 5 benefits of augmented analytics
Learn how augmented analytics helps make companies more agile by expanding employee access to data and speeding the decision-making process -- all while saving costs. Continue Reading
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News
16 Jun 2021
Trio of trends influencing analytics, says Tableau's Beers
Some key trends driving product development include a single interface to work with data, embedded BI, and AI and ML, according to Tableau's tech chief. Continue Reading
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Feature
14 Jun 2021
Election data revolutionizes the running of campaigns
Political campaigns used to rely primarily on polls to inform decisions, but with advances in technology over the past 15 years they are now using advanced analytics techniques. Continue Reading
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News
03 Jun 2021
Evolution of analytics sped up by pandemic
Just as the pandemic has forced organizations of all kinds to adapt, business intelligence tools have had to evolve as well to keep up with the changing needs of customers. Continue Reading
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News
26 May 2021
Tibco update features embedded analytics, ModelOps tools
Tibco unveiled a host of new features May 26 during its virtual user conference, including new embedded data science capabilities and a model deployment tool. Continue Reading
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Feature
20 May 2021
British rowing team employs SAS analytics to prep for Olympics
Forced to train remotely during the pandemic, the British rowing team has used SAS software tools to develop training programs for its athletes ahead of the 2021 Summer Olympics. Continue Reading
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Feature
14 Apr 2021
Data scientist shortage leaves organizations uncertain
Despite their desire to use data science in their decision-making process, some organizations can't find qualified data scientists to develop and run their data science initiatives. Continue Reading
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Feature
02 Apr 2021
Tennis great Venus Williams a devotee of analytics
Tennis great Venus Williams, a seven-time Grand Slam singles champion, views data as a differentiator when she's on the court -- sometimes what separates winning from losing. Continue Reading
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Feature
10 Feb 2021
TSA tracks PPE supply data with MicroStrategy amid pandemic
The TSA has taken advantage of its lengthy relationship with MicroStrategy to develop tools to oversee its supply of PPE and keep employees as safe as possible during the pandemic. Continue Reading
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Feature
02 Feb 2021
Automotive analytics drives consumer-focused industry
The automotive industry and analytics have always worked in tandem, and now with a shift in focus from product to consumer prompted by market changes and economic downturn. Continue Reading
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News
28 Jan 2021
Expert: Agile data-driven decision-making key to growth
Insight-driven decisions are crucial to the success and survival of organizations amid the current economic environment, advises an expert, as is the ability to act and react. Continue Reading
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Feature
11 Jan 2021
6 top business benefits of real-time data analytics
The potential benefits of real-time analytics applications for organizations include faster decision-making, increased business agility, better customer service and more. Continue Reading
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Feature
18 Dec 2020
Analytics in real estate thrive in the commercial market
Data can drive everything from investment to redevelopment in the commercial real estate spaces, and analytics will continue to lead change in the industry. Continue Reading
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Feature
04 Dec 2020
The top 5 enterprise advanced analytics use cases
Advanced analytics adoption has been growing across industries. The technology has many growing use cases in enterprises, but these are the top five. Continue Reading
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News
10 Nov 2020
Presidential polling data again misses the mark in 2020
Just as they did in 2016, the election polls underestimated support for Donald Trump. Although he didn't defeat Joe Biden, the result was closer than the polls predicted. Continue Reading
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News
06 Oct 2020
Tableau unveils first integration with Einstein Analytics
Tableau adds AI power via an integration with Salesforce's predictive BI tool, the first collaboration between Salesforce and Tableau since the CRM giant acquired the BI vendor. Continue Reading
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Guest Post
05 Oct 2020
How predictive and prescriptive analytics impact the bottom line
With all the data organizations collect now, they need a good way to analyze it, and that's where predictive and prescriptive analytics can be useful. Continue Reading
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Feature
17 Sep 2020
Analytics in construction has potential to save lives
While minor injuries are on the decline in the construction industry, the rate of fatalities has remained flat, and BI could be a way to bring those numbers down. Continue Reading
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Feature
16 Sep 2020
Miscues in 2016 inform presidential polling data in 2020
Polls and predictive analytics models are improved in 2020 after the failure to accurately predict the outcome of the 2016 election, but surprises still may loom. Continue Reading
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Feature
31 Aug 2020
Responsible AI champions human-centric machine learning
Encompassing ethics, transparency and human centricity, responsible AI is an effective approach to deploying machine learning models and achieving actionable insights. Continue Reading
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Feature
25 Aug 2020
Bias in machine learning examples: Policing, banking, COVID-19
Human bias, missing data, data selection, data confirmation, hidden variables and unexpected crises can contribute to distorted machine learning models, outcomes and insights. Continue Reading
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News
12 Aug 2020
Tableau 2020.3 highlighted by new data prep capabilities
A new data preparation tool and enhanced predictive modeling capabilities highlight analytics software vendor Tableau's third-quarter platform update. Continue Reading
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Feature
12 Aug 2020
Using data for public good in fight for racial equity
While some data-driven methods recently have been publicly scrutinized for biases in practice, there are plenty of ways data can aid the fight for racial equity. Continue Reading
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Tip
11 Aug 2020
Data science's ongoing battle to quell bias in machine learning
Machine learning expert Ben Cox of H2O.ai discusses the problem of bias in predictive models that confronts data scientists daily and his techniques to identify and neutralize it. Continue Reading
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Tip
29 Jul 2020
10 types of biases that affect customer data analysis
Analytics can help businesses make data-driven decisions, but common cognitive biases can skew how organizations interpret the information and CX. Continue Reading
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Feature
22 Jul 2020
Ensuring predictive model accuracy in the age of COVID-19
Data scientists are used to concept drift, but the constantly changing data due to COVID-19 can be hard to address. Experts discuss how to maintain model accuracy in the pandemic. Continue Reading
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Feature
17 Jul 2020
Prescriptive analytics in healthcare finds use amidst pandemic
Prescriptive analytics can provide organizations with actionable plans based on their gathered data and assist during a pandemic as well as in a post-pandemic world. Continue Reading
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Feature
30 Jun 2020
6 basics of storage automation, predictive analytics and AI
AI and predictive analytics are included in many storage offerings. See how this functionality helps automate storage, which features are useful and which products have them. Continue Reading
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Quiz
29 Jun 2020
Find out how smart you are about machine learning and AI
Machine learning can help businesses gain powerful analytics value from their data -- but only if it's done right. How much do you know about machine learning and related forms of AI? Continue Reading
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Feature
18 Jun 2020
SAS analytics platform used to fight opioid epidemic
As the opioid epidemic rages on, SAS has developed tools to help the healthcare and law enforcement agencies involved in the fight against opioid addiction. Continue Reading
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News
12 Jun 2020
Survey finds BI and data analytics more important in pandemic
Respondents to a Sisense survey say they're relying on data analytics even more now than they were before the COVID-19 pandemic, with small businesses taking the lead. Continue Reading
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Feature
27 May 2020
Analytics critical to decisions about how to return to work
Data plays a critical role in the decisions organizations make as they bring employees back to work, for both increasing production and managing their physical space. Continue Reading
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Feature
24 Apr 2020
Cleveland Clinic's COVID-19 strategy driven by data modeling
Cleveland Clinic is using data models developed in concert with analytics software vendor SAS to prepare for a potential surge in patients due to the COVID-19 pandemic. Continue Reading
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News
03 Apr 2020
Business data science teams need to be multi-disciplined, says Trainline
Sam Taylor, head of data science at Trainline, says four years of team building points to a need to be multi-disciplinary in pursuit of delivering value for customers Continue Reading
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Feature
03 Apr 2020
Importance of analytics clear amid COVID-19 crisis
With health organizations and business leaders alike trying to minimize the effects of COVID-19, analytics is playing a critical role in the decision-making process. Continue Reading
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Feature
03 Apr 2020
AI tools in analytics software key in fighting COVID-19
With data skewed by incomplete testing, augmented intelligence and machine learning tools are helping data scientists create predictive models to inform the fight against COVID-19. Continue Reading
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Feature
14 Nov 2019
Compliance analytics helps data storage meet PII standards
Organizations are using predictive analytics and AI to sift through large data sets to ensure that any data stored is compliant with all personally identifiable information rules. Continue Reading
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News
23 Oct 2019
SAP Tennis Analytics adds tool to track patterns within points
Players and coaches in the Women's Tennis Association are now able to discover the tendencies of their opponents within a given point thanks to SAP's Patterns of Play. Continue Reading
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Feature
01 Oct 2019
Data science storytelling emerges as top analytics skill
Storytelling in data science is emerging as a critical skill to have in analytics. Without it, data-driven insights have a tendency to wither on the vine. Continue Reading
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Tip
29 Aug 2019
Storing predictive analytics data can be tricky: Avoid these 5 errors
Looking into the future is getting easier with predictive analytics, but only when your storage resources are able to meet the demanding needs of the data those tools generate. Continue Reading
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Feature
25 Jul 2019
Analyst forecasts the next big things in BI
In a Q&A, Wayne Eckerson looks at the state of the business intelligence industry, and self-service analytics, and discusses what new innovations excite him about the future. Continue Reading
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Tip
15 Jul 2019
Consumer behavior analytics makes the unpredictable predictable
With AI's arsenal of machine learning, deep learning and NLP, consumer analytics can take some of the unpredictability out of predicting buying patterns and up conversion rates. Continue Reading
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Feature
09 Jul 2019
Universities use data analytics to tackle student mental health
UK universities turn to data analytics software to tackle student mental health. Are there duty of care lessons for other sectors? Continue Reading
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Feature
08 Jul 2019
The direction of business intelligence is changing to forward
Predictive analytics will be one of the key trends shaping the next generation of business intelligence platforms, as will the ability to share data. Continue Reading
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Feature
19 Jun 2019
Social media analytics best practices tempered by privacy laws
Social media provides a fertile landscape of information and insight into consumer behavior, but collecting and analyzing that data carries all sorts of privacy pitfalls. Continue Reading
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Feature
29 May 2019
6 tips for effective customer data mining
Digging into customer data can improve sales opportunities -- but how do you balance that against data privacy concerns? Get insights from data professionals. Continue Reading
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Feature
22 May 2019
DroneBase uses analytics-powered freelance payment system from Qwil
DroneBase uses Qwil, vendor of an analytics-based payroll and payments system, to automatically manage and pay the freelance drone pilots who use the DroneBase platform. Continue Reading
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Tip
17 May 2019
McDonald's orders up customer service analytics, shakes up fast food
The fast-food giant is acquiring Dynamic Yield, a big data analytics platform, in pursuit of a more personalized customer experience on drive-thru and digital orders. Continue Reading
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Feature
14 May 2019
5 predictive storage analytics features you'll want to watch for
Predictive storage analytics tools are becoming standard equipment in the enterprise. Get to know the features you'll need, how they work and the benefits they provide. Continue Reading
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News
13 May 2019
Red Hat OpenShift Operators target AI, big data workloads
Speedy deployment of machine learning jobs may not arrive too soon. But container platform enhancements from Red Hat aim to quicken the uptake of such innovations. Continue Reading
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Tip
12 Apr 2019
Predictive analytics for storage: Benefits and product options
The advantages of using predictive analytics in storage include less downtime and better resource utilization. It's no wonder more storage vendors are making it an option. Continue Reading
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News
04 Apr 2019
Equifax and FICO unite to move into alternative data market
With the Equifax-FICO alliance, the credit giants are offering a combined Data Decisions Cloud suite they hope can solidify their place in the alternative data market. Continue Reading
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News
01 Apr 2019
Tools fill gaps in predictive modeling and machine learning
Machine learning platforms can bring the lone data scientist into the overall workflow. Updates to tooling also let that data scientist use familiar development interfaces. Continue Reading
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Feature
06 Feb 2019
West Midlands Police turns to predictive analytics
Force is developing a system to identify potential perpetrators of violent crime and aims to target resources – but how viable is the system and what are the challenges? Continue Reading
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Feature
23 Jan 2019
IT managers look to deploy BI, analytics in the cloud
More organizations plan to use cloud-based BI and analytics and focus on data governance and predictive analytics, TechTarget's 2019 IT Priorities Survey found. Continue Reading
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Tip
14 Jan 2019
Predictive networks: How realistic are they?
While the associated term might sound magical, predictive networks make use of real historical data to predict network events. Be ready for a bit of complexity, though. Continue Reading
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News
18 Dec 2018
Datawatch Swarm on path to combine data prep, analytics
Datawatch plans to add analytics and data visualization tools to its Swarm data preparation platform, starting with integration capabilities in a Swarm 2.2 release. Continue Reading
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Tip
26 Nov 2018
Analytics for IoT requires a sound strategy for success
IoT analytics projects can supply important insights to aid the business bottom line. But first you must understand the varieties of data and pick the best tool for the job. Continue Reading
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Feature
26 Nov 2018
IoT data analytics holds the key to putting data to use
Applying IoT data analysis to info gathered from connected devices is key to extracting the data's potential value. Knowing how to get from potential to realized, though, is the challenge. Continue Reading
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Tip
18 Oct 2018
3 ways to make machine learning in business more effective
Dun & Bradstreet analytics exec Nipa Basu offers three tips on how to integrate machine learning tools into business processes to help drive better decision-making. Continue Reading
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Opinion
01 Oct 2018
What-if business planning simulation at its predictive best
Simulating timely and accurate business scenarios can be an essential competitive weapon for predicting the performance, pitfalls and benefits of strategic initiatives. Continue Reading
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Feature
01 Oct 2018
UCSD graduates to advanced analytics with SAP HANA platform
The University of California, San Diego implemented an SAP HANA platform that uses advanced analytics and machine learning to run operations and help students graduate on time. Continue Reading
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Feature
01 Oct 2018
Data science teams use business ties to boost data knowledge
To ensure that advanced analytics applications are relevant to business operations, data scientists are collaborating with workers who are experts on business data. Continue Reading
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Infographic
01 Oct 2018
Automated predictive analytics tools spawn wannabe scientists
They don't own the same depth of data science skills, but automated predictive analytics tools hatch a new breed of 'data scientists' who can produce actionable predictive models. Continue Reading
- E-Zine 01 Oct 2018
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Feature
01 Oct 2018
Augmented analytics, automated tools facilitate data analysis
From Tableau to Google, vendors increasingly incorporate augmented and automated analytics tools into their software to speed analytics work and open it up to more users. Continue Reading
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Opinion
01 Oct 2018
Augmented analytics reveals the hidden side of things
The rise of augmented analytics empowers businesses to find correlations in data that might very well be the critical difference in operational efficiency and cost savings. Continue Reading
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Podcast
27 Sep 2018
Big data platform broadens place in analytics architecture
Big data platforms stumbled a bit getting out of the prototyping stage. But a view from the Strata Data Conference in New York sees broader use in the offing. Continue Reading
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Feature
26 Sep 2018
Mining equipment maker uses BI on Hadoop to dig for data
BI on Hadoop is still new, but moving BI to data is trending. A data scientist working with IoT data at Komatsu sees the importance of getting big data to the right people. Continue Reading
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News
20 Sep 2018
Credit card giants step up AI fraud detection
While Capital One and Mastercard delve into AI and machine learning to detect credit card fraud, IBM joins the ranks of AI vendors with AI bias detection tools. Continue Reading
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Feature
24 Aug 2018
Qlik Sense and predictive analytics in education flag troubled students
Using academic analytics and Qlik Sense, administrators at Virginia's Loudoun County public school district are looking to identify and help at-risk students faster and more accurately. Continue Reading
