Editor's note
Pure Storage returned to Las Vegas with its Accelerate user conference June 17 to 19, 2025. Focus areas included the future of storage, how to solve demanding IT challenges, architecture for AI and intelligent data storage for healthcare.
Breakout sessions covered "everything from AI to zettabytes," according to the Pure//Accelerate website. Speakers included Pure Storage executives, such as CEO Charles Giancarlo, founder John Colgrove and CTO Rob Lee, as well as mentalist Oz Pearlman.
At last year’s conference, Pure Storage spotlighted AI as well, launching features such as a copilot for data management and data protection. In recent months, the storage vendor has expanded its QLC NAND partnership with Micron and provided a migration service from VMware to Microsoft Azure.
Catch up on news and analysis from just before this year's show and what happened at Pure//Accelerate 2025.
1News from the conference floor
Keep up with all that's happening in Las Vegas at the Pure//Accelerate event.
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Podcast
Pure CTO drills down on key-value, no DFMs on FA//ST, and fast object
In this podcast, we talk to Pure Storage CTO Rob Lee about use of key-value stores in its storage OS, plus why its much-vaunted DirectFlash isn’t in the new FlashArray//ST product Listen Now
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Article
Pure CEO Charlie Giancarlo on data management, all-flash and tariffs
We spoke to the Pure CEO about Enterprise Data Cloud and how it can offer insight and management across all its storage, plus a catch-up on the death of the HDD and tariff uncertainty Read Now
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Article
Pure//Accelerate 2025 showcases cyber-resilience, sustainability
Pure Storage did not go over the top with AI discussion at its Accelerate user conference, instead focusing on a data protection partnership and sustainability. Read Now
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Article
Pure Storage supporting automation with cloudlike approach
Pure Storage's new Enterprise Data Cloud platform automates common storage workloads and refreshes server hardware at the vendor's annual conference. Read Now
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Article
Pure Enterprise Data Cloud bundles its IP for business outcomes
All-flash evangelist bundles storage management and as-a-service under Enterprise Data Cloud banner while boosting hardware offerings with performance arrays and a 300TB flash module Read Now
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Article
Pure looks beyond storage to data management
The vendor's Enterprise Data Cloud architecture, unveiled at Pure//Accelerate, suggests just how much data management is converging in the enterprise. Read Now
2Pre-conference reading
Getting ready for Pure//Accelerate 2025? Catch up here on the highlights from last year's conference and news that's broken since.
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Article
Pure Storage, Micron expand QLC NAND partnership
Micron and Pure focus on hyperscalers and AI workloads by bringing the latest generation of QLC NAND to Pure's storage hardware and software. Read Now
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Article
Pure Storage adds AI and automation, extends SLAs
Pure Storage is introducing new AI features, including a new copilot aimed at providing efficiency, ease of use and security, while expanding SLAs for data protection and recovery. Read Now
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Article
AI-focused storage choices, features and considerations
The list of GenAI-focused storage options grows as Pure, Dell, HPE and other major vendors innovate to win over IT infrastructure buyers. Read Now
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Article
It's time to rethink enterprise storage for the AI era
Pure's platform-centric storage strategy will enable customers to scale their storage infrastructure to keep pace with the fast-evolving AI landscape. Read Now
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Article
On-premises storage, infrastructure evolves to keep pace with AI
Pure Storage is the latest infrastructure vendor to add Nvidia DGX SuperPod certification and new product offerings to support generative AI workloads. Read Now
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Article
Deep dive: How Pure Fusion plans to implement storage classes
We spoke to Pure Storage founder John ‘Coz’ Colgrove about how Pure Storage’s Fusion control plane will make its capacity available to applications via pre-defined storage classes Read Now
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Article
Pure aims at AI beyond the enterprise with FlashBlade//Exa
FlashBlade//Exa targets use cases between the enterprise and hyperscalers with a disaggregated architecture and its DFM flash modules to be available separately for the first time Read Now
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Article
Pure offers fully managed VMware migration to Azure
Pure Storage is looking for ways to differentiate its offerings in hybrid environments. A key use case: data migration, according to one analyst. Read Now