Editor's note
Pure Storage rebranded to Everpure in early 2026, citing its increasing focus on data management. But some things never change: The company's Pure Accelerate conference returned to Las Vegas this year from June 16 to 18, offering IT and data practitioners the opportunity to explore Everpure's vision for intelligent data management.
In the opening keynote, Lynn Lucas, Everpure chief marketing officer, described the theme of the event as "the new data dynamic." Throughout the event, conference-goers were able to learn how Everpure aims to help its customers focus on business outcomes through unified data management, AI-ready data intelligence and support for a unified data platform.
Use this guide to catch up on the news and analysis from Pure Accelerate 2026, plus Everpure news highlights from the past year.
1News from the conference floor
Keep up with all that's happening in Las Vegas at the Pure Accelerate 2026 event.
-
Article
7 highlights from Pure Accelerate 2026
Fresh off a major rebranding, Everpure (formerly Pure Storage), rolled out a promising collection of new capabilities aimed at helping admins focus on adding business value. Read Now
-
Article
Everpure grows into data management with Data Intelligence update
Everpure is shifting its strategy to become more data-centric, releasing new tools and features to better meet the data needs of AI workloads. Read Now
-
Article
Everpure aims to bridge AI data gap with Universal Data Intelligence
Storage-to-data-management firm expands Enterprise Data Cloud at Accelerate 2026 with OneTouch integration and AI pipeline automation to combat enterprise data sprawl Read Now
-
Article
Everpure encourages partners to deliver higher value consulting plus sales
The vendor formerly known as Pure Storage is banking on data moving beyond the back-office to fuel AI adoption. Read Now
-
Article
Everpure Data Stream preps data pipeline for enterprise AI
The new platform, released at Pure Accelerate 2026, is part of a broader feature set aimed at helping customers prepare data so it can be better used by AI. Read Now
2Pre-conference reading
Getting ready for Pure Accelerate 2026? Catch up here on the highlights from last year's conference and news that's broken since.
-
Article
Pure Storage rebrands to Everpure, expands focus to data management
Everpure rebrand aims to put the focus on managing data throughout its lifecycle for optimum use, storage, security and sovereignty, with new functionality planned this year. Read Now
-
Article
Flash, AI and cloud: 3 IT takeaways from Pure Accelerate
Significant innovations in storage infrastructure from Pure and other major vendors have emerged recently, giving IT pros ways to lower costs and simplify systems. Read Now
-
Podcast
Pure CTO drills down on key-value, no DFMs on FA//ST, and fast object
In this podcast, we talk to Pure Storage CTO Rob Lee about use of key-value stores in its storage OS, plus why its much-vaunted DirectFlash isn’t in the new FlashArray//ST product. Listen Now
-
Article
Pure CEO Charlie Giancarlo on data management, all-flash and tariffs
We spoke to the Pure CEO about Enterprise Data Cloud and how it can offer insight and management across all its storage, plus a catch-up on the death of the HDD and tariff uncertainty. Read Now
-
Article
Pure looks beyond storage to data management
The vendor's Enterprise Data Cloud architecture, unveiled at Pure//Accelerate, suggests just how much data management is converging in the enterprise. Read Now