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CX orchestration is the new hard part

Enterprises have plenty of CX tools, channels and AI features. The harder problem is coordinating the work, data, handoffs and ownership behind them.

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Is average handle time obsolete?

No, average handle time is not obsolete. This key metric, when analyzed with other metrics, can help determine contact center staffing levels and improve agent efficiency.

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Sitecore acquires Scrunch for answer engine optimization

Sitecore becomes the latest customer experience/digital experience vendor to add more AEO to its platform.

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Autonomous service still needs a human handoff

AI agents, robots and automation can handle more service work, but customer service still needs human judgment, clean handoffs and coordinated ownership.

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