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3 execs on the difference context makes in customer data

“Context” seems like a necessary quality to improve data – and agentic AI efficacy. But how do you define it? We asked the pros.

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Manage

5 execs on how AI and human agents can work together

While agentic AI can do a lot, there still needs to be a human in the mix to make sure it's all being done correctly, tech execs contend.

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Salesforce Agentforce head discusses future of AI agents

This is how agentic AI plays out in your Salesforce instance.

News

Salesforce adds Agentforce agentic AI to SMB packages

Salesforce sets up its SMB customers with Agentforce.

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    B2B martech stack core components and how to build one

    A B2B marketing technology stack can have several components. Therefore, integration and ongoing optimization of those tools are paramount to meet business goals.

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    10 marketing trends to watch now

    Marketing trends continue to shift as AI, social commerce, creator partnerships and data-driven personalization reshape how brands reach and engage customers.

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    15 customer service email templates and tips

    Email remains a key customer service channel for many organizations. Explore 15 customer service email templates teams can use to respond to common support scenarios.

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