SAN FRANCISCO -- Oracle and big data is a big topic at this year's Oracle OpenWorld conference. One company, dunnhumbyUSA, is putting it into serious action.
The Cincinnati-based company analyzes customer data for its clients, determining behavioral patterns that can reveal ways to improve brand loyalty. Michael Bramley, science director at the company, has been tasked with understanding Oracle and big data to make sense of all the data coming in.
Watch this newscast from SearchOracle on Oracle and big data, which includes extensive comments from Bramley, as well as input from Oracle President Mark Hurd on Oracle and big data.