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    The 5 indicators of healthy sales-marketing alignment

    How can a business ensure sales and marketing teams communicate and are on the same page? Ask these five questions and make sure both teams share a common language.

    Aimee Schuster • June 26, 2023
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    3 ways to use AI to improve employee experience

    Technology like conversational AI and large language models can potentially help companies improve employee experience. Learn how HR leaders can use them.

    Christina Kucek • June 20, 2023
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    Monitor generative AI in customer experiences -- or else

    As marketers and customer service leaders deploy generative AI tools that tech vendors are rapidly commercializing, they should monitor U.S. FTC guidance.

    Don Fluckinger • June 15, 2023
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    A fresh look at business use cases for AR and VR

    AR and VR have matured over the years as technologies, but the business use cases haven't been as sticky. However, the future could hold an unexpected use case -- desktops.

    Gabe Knuth • June 15, 2023
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    Sustainability highlights from Dell Technologies World 2023

    At Dell Technologies World 2023, company reps discussed sustainability and showed some areas where the company has advanced. But making progress is no straightforward journey.

    Jon Brown • June 1, 2023
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    Is it time for a new name for thin clients?

    The thin client market has evolved significantly to the point where these endpoints aren't all that thin. Find out the case for renaming these devices to 'rich clients.'

    Gabe Knuth • May 17, 2023
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    Responsible innovation: 5 questions tech leaders must ask

    For too long, innovation has occurred at the expense of environmental and social sustainability. Today's leaders must now prioritize responsible innovation. Learn how.

    Bruno Sarda and Karima Zedan • May 11, 2023
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    Generative AI in the enterprise: Lessons learned

    The use of generative AI in the enterprise is changing software interactions and customer engagement. Four use cases can help IT leaders better understand the tech's potential.

    Sanjay Srivastava • May 4, 2023
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    Absorb, acclimate and aspire at Enterprise Connect 2023

    Innovation was the highlight of Enterprise Connect 2023, with advancements in interoperability, AI and CRM. But the conference also stressed where vendors must widen their reach.

    Mark Bowker • May 3, 2023
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    Calculating sustainability and emissions for VDI and DaaS

    Though VDI and DaaS are both desktop virtualization services, their sustainability can differ significantly, so business leaders should learn how to calculate their emissions.

    Marius Sandbu • May 2, 2023
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    Forecasting VDI trends and the future of the market

    VDI was once thought to be the future of managing desktops, but at times it can feel like a relic. However, VDI has certain characteristics that ensure it's here to stay.

    Marius Sandbu • April 29, 2023
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    Customer service drives retention, operational efficiency

    In times like these, organizations often prioritize and invest in service and support, as they need technology that helps retain customers. New data shows it is happening again.

    Don Fluckinger • April 27, 2023
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    Are devices that run only Microsoft Teams in our future?

    Microsoft Teams has consistently grown and added new functionality, so what's next for this feature-rich platform? Maybe a dedicated device for Teams could be in the future.

    Gabe Knuth • April 26, 2023
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    The CIO’s role in leading organizational change

    There's room for IT leaders to support a business transformation by keeping the focus on people. Discover why CIOs are critical to organizational change.

    Errol Gardner • April 24, 2023
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    Why IT leaders are the emerging champions of sustainability

    Enterprise technology has both a negative and positive impact on sustainability. Learn how IT leaders can help reduce the negative effects and amplify the positive ones.

    Abhijit Sunil, Senior Analyst, Forrester • April 20, 2023
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    3 tips for successfully managing a hybrid workforce

    For many companies, the hybrid office is the new normal. Learn tips on how to keep the sometimes-in-office/sometimes-remote model working well for employees.

    Ansley Hoke • April 17, 2023
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    How ChatGPT might change HR’s job

    HR tech companies are racing to find ways to use LLMs, which can speed up tasks such as writing communications. But the technology comes with risks and a need for human oversight.

    Patrick Thibodeau • April 6, 2023
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    How generative AI will sink or swim in customer service

    Generative AI may have captured the tech world's mindshare, but it will have to be commercialized well for customer service applications in the contact center.

    Don Fluckinger • March 29, 2023
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    3 strategies CIOs can use to improve IT’s efficiency

    In uncertain times, CIOs need to take appropriate measures to improve IT efficiency. These practical strategies can also strengthen an organization's long-term goals.

    Amaresh Tripathy • March 28, 2023
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    How IoT helps environmental, social and governance goals

    Organizations must address sustainability concerns as IoT device use grows. Cloud optimization, smart buildings and predictive maintenance can help meet ESG goals.

    Vikrant Viniak • March 28, 2023
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    Translating the experience optimization products’ acronyms

    When organizations look for software and services that can help monitor users, customers and IT system functionality, they need to learn what DEX, EUEM and other terms mean.

    Gabe Knuth • March 27, 2023
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    Will Windows 11 become a subscription-only service?

    There are several ways to handle Windows 11 licensing, only some of which are truly subscription-based. Find out what the landscape is for Windows licensing moving forward.

    Robert Sheldon • March 27, 2023
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    Introducing our essential sustainability and ESG resource hub

    CIOs, supply chain pros and other stakeholders need information that demystifies sustainability strategies and tech. The new TechTarget site answers those needs.

    Diann Daniel • March 16, 2023
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    5 key ESG insights for CIOs and IT leaders

    ESG is a more critical factor for CIOs and IT leaders. Learn why they're prioritizing ESG as a factor in software purchasing and whether everyone prioritizes it equally.

    Jon Brown • March 2, 2023
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    Understand the emerging digital employee experience market

    The emerging market of digital employee experience is a very broad concept with many components and several major players touching different aspects of this process.

    Gabe Knuth • Feb. 1, 2023