Enterprise Software: Page

Salesforce Agentforce: An answer in search of a question?

They used to be named Einstein Copilots. Now they're Agentforce autonomous agents. Salesforce's latest upgrade might be more than words.

By Don Fluckinger • Nov. 5, 2024

How to perform a Windows 11 ISO file install

The days of IT departments manually provisioning Windows OSes and company settings onto each PC are long gone, but IT staff still should know how to deploy OSes via ISO file.

By Ed Tittel • Nov. 5, 2024

What is martech (marketing technology)?

Martech (marketing technology) refers to the integration of software tools, platforms and applications designed to streamline and enhance digital marketing.

By Karolina Kiwak, Katie Terrell Hanna • Nov. 5, 2024

What is customer insight (consumer insight)?

Customer insight, or consumer insight, is the understanding and interpretation of customer data, behaviors and feedback into conclusions that can be used to drive actions that improve product development and customer support.

By Scott Sachs, Katie Terrell Hanna • Nov. 5, 2024

5 benefits of enterprise content management (ECM)

ECM software offers various benefits to organizations, including document accessibility, better collaboration, improved security and governance, and easy search functions.

By Geoffrey Bock • Nov. 5, 2024

Coffee badging explained: Why businesses are cracking down

Companies are enforcing return-to-office mandates, and employees aren't thrilled. Boosting morale with perks and flexibility can ease the transition.

By Ava DePasquale • Nov. 4, 2024

As AI expands in HR, user caution grows

Users don't want their next AI in HR deployment to be career ending, so they are rolling out new features with caution.

By Patrick Thibodeau • Nov. 1, 2024

7 common social media privacy issues

Social media usage continues to grow as people share posts, videos and photos. However, there are data privacy issues and risks with sharing on social media.

By Amanda Hetler • Nov. 1, 2024

IAB, cable providers sue FTC to cancel Click to Cancel

Not so fast, FTC. Cable providers, internet advertisers and the Michigan Press Association challenge the upcoming consumer protection rule.

By Don Fluckinger • Nov. 1, 2024

What is Microsoft Copilot? In-depth guide to versions and uses

Microsoft Copilot is an artificial intelligence (AI)-powered chat service that integrates with many other Microsoft applications and services to support user efficiency and productivity.

By Andy Patrizio, John Powers • Nov. 1, 2024

What is SAP Sales and Distribution (SAP SD)?

SAP Sales and Distribution (SAP SD) is an SAP ERP Central Component (ECC) core functional module that helps organizations store and manage customer- and product-related data.

By Jim O'Donnell, Rahul Awati • Oct. 31, 2024

15 customer success KPIs and metrics to track

What's the best way to tell if customers are satisfied? These customer success KPIs and metrics can gauge everything from potential customer churn to retention.

By Griffin LaFleur • Oct. 30, 2024

GM’s automated recruiting goal: From 60 days to 60 minutes

General Motors is using an AI-enabled chatbot to handle tedious work in vetting candidates for recruiters. A big assist comes from automated scheduling.

By Patrick Thibodeau • Oct. 30, 2024

Will.i.am talks AI in music, business and life

As AI becomes more pervasive in music, business and life, the former Black Eyed Peas frontman and tech entrepreneur wonders where it's all going.

By Don Fluckinger • Oct. 29, 2024

What is market segmentation?

Market segmentation is a marketing strategy that uses well-defined criteria to divide a brand's total addressable market share into smaller groups.

By Alexander Gillis • Oct. 29, 2024

Gartner: AI, generational divide hurt work collaboration

Work collaboration is on the decline due to a variety of issues, from remote work to AI chatbots, that reduce reliance on peers and managers, Gartner says.

By Patrick Thibodeau • Oct. 29, 2024

Pegasystems expands generative AI in CX, BPA cloud platform

The company's new 'coaches' aim to make AI-powered customer service responses sound less automated.

By Don Fluckinger • Oct. 29, 2024

CrowdStrike outage explained: What caused it and what’s next

A CrowdStrike update caused a massive IT outage, crashing millions of Windows systems. Critical services and business operations were disrupted, revealing tech reliance risks.

By Sean Kerner • Oct. 29, 2024

Omnissa-CrowdStrike union reunites management and security

Organizations have growing security and management needs, so partnerships between vendors such as the Omnissa-CrowdStrike partnership provide necessary synergy for IT staff.

By Gabe Knuth • Oct. 28, 2024

Top 5 free and open source ECM software

For small businesses that lack significant budgets, these five free and open source ECM systems can help organize digital content and improve employee productivity.

By Christine Campbell • Oct. 26, 2024

What is remote desktop protocol (RDP)?

Remote desktop protocol (RDP) is a secure network communications protocol developed by Microsoft.

By Wesley Chai, Brien Posey, Kinza Yasar • Oct. 25, 2024

Top 7 mobile device management tools to consider

From device security controls to onboarding features, MDM tools offer a wide range of capabilities. IT teams should explore the options to find the software that fits their needs.

By Gary Olsen • Oct. 25, 2024

AWS, Box expand partnership for Q generative AI, app dev

Box users get deeper AWS integrations that enable Q Business generative AI agents, as well as the capability to build apps in Bedrock, AWS' multi-LLM AI platform.

By Don Fluckinger • Oct. 24, 2024

Certinia co-founder discusses generative AI for ERP, Salesforce

Certinia, formerly FinancialForce, changed names and added customer success to its line of ERP tools for Salesforce. We discuss the transition with co-founder Deb Ashton.

By Jim O'Donnell, Don Fluckinger • Oct. 23, 2024

What is SAP Data Services?

SAP Data Services is a data integration and transformation software application that enables organizations to capture more meaning and value from their structured and unstructured data.

By Todd Morrison, Rahul Awati • Oct. 23, 2024