Enterprise Software: Page

NI CMO: Marketing should lead corporate social responsibility

As Gen Z holds brands accountable for corporate social responsibility values, Ana Villegas, CMO at NI (National Instruments), makes the case that marketing teams should handle CSR.

By Don Fluckinger • Aug. 17, 2022

How AI is transforming the talent acquisition process

Machine learning, natural language processing and RPA can source candidates faster, match their skills better and vet them with less bias. An HR technology expert explains how.

By Katherine Jones • Aug. 16, 2022

9 types of video marketing for businesses to reach customers

Videos continue to dominate as more people are watching them than ever before. Video marketing offers various ways for companies to boost their brand and connect with customers.

By Amanda Hetler • Aug. 16, 2022

CHIPS Act should simplify semiconductor supply chains

The CHIPS Act is a good first step in reviving U.S. semiconductor production, but experts caution that benefits won't be realized soon, due to issues like complex supply chains.

By Jim O'Donnell • Aug. 16, 2022

Key steps for an e-commerce planning process

E-commerce can help organizations grow their business online, but the venture brings the most success if planned properly. These steps can start organizations on the right path.

By Reda Chouffani • Aug. 16, 2022

A look at how IoT and embedded systems work together

Embedded systems are a necessary part of IoT devices. Read more about how they work, their components and how to select the right type for an IoT device.

By Dan Jones • Aug. 15, 2022

Zero-party data vs. first-party data: What’s the difference?

Zero-party data comes from customer surveys and polls, but first-party data comes from customer web activity. Marketers can use both data types to personalize their ad campaigns.

By Griffin LaFleur • Aug. 15, 2022

data clean room

A data clean room is a technology service that helps content platforms keep first person user data private when interacting with advertising providers.

By Sean Michael Kerner • Aug. 15, 2022

How to approach learning technologies in the workplace

Author Ria O'Donnell discusses the importance of continuing professional development and how to approach digital learning technologies in the workplace, including VR and AI.

By Katherine Finnell • Aug. 15, 2022

Third-party cookies remain as Google advertising in DOJ’s sights

If Google gets sued by U.S. antitrust authorities on the grounds its advertising network is a monopoly, marketers need to plan for how it may affect their operations.

By Don Fluckinger • Aug. 12, 2022

Cobbling together a recruiting software empire

Employ Inc. was created earlier this year to lead a growing portfolio of recruiting software companies that aim to sell to any customers, no matter the size.

By Patrick Thibodeau • Aug. 12, 2022

productivity software

Productivity software is a category of application programs that help users produce things such as documents, databases, graphs, spreadsheets and presentations.

By Katie Terrell Hanna • Aug. 12, 2022

10 best practices and checklist for remote onboarding

Onboarding new hires is one of the trickiest challenges HR teams must face when supporting work-from-home and hybrid models. These tips on remote onboarding provide guidance.

By Pam Baker • Aug. 11, 2022

7 top benefits of expanding people analytics use

HR leaders can use people analytics to benefit their companies in multiple ways, including diversity, equity and inclusion efforts and retention. Learn more about these benefits.

By Luke Marson • Aug. 11, 2022

At 50, SAP finds itself at another crossroads

Over its 50-year history, SAP rode business and technology trends to the top of the ERP industry, but it now is at a crossroads and will need to continue to innovate to thrive.

By Jim O'Donnell • Aug. 11, 2022

Samsung offers Fold4 to an indifferent business market

Samsung aims the new Fold4 directly at the business market with optimized versions of Google and Microsoft productivity apps. The device is scheduled to ship this month.

By Mike Gleason • Aug. 10, 2022

Oracle CX layoffs: What customers should do right now

After the turmoil that has hit Oracle's customer experience division, here's what current enterprise customers need to do next to preserve their technology investments.

By Don Fluckinger • Aug. 10, 2022

Salesforce adds headless commerce capabilities

Salesforce enables 'composable commerce' -- headless e-commerce, where users bring their own interface designs -- for large brick-and-mortar retailers and online-only sellers.

By Don Fluckinger • Aug. 10, 2022

Virtual whiteboard vs. ideation system: Which is best for you?

Digital whiteboards are useful when tackling short-term needs, but a full-featured ideation system might be the best option for more sophisticated and mission-critical projects.

By Andrew Froehlich • Aug. 8, 2022

Choosing wrong ERP implementation partner: 10 warning signs

Working with an ERP implementation partner can sometimes bring some warning signs. Learn these 10 indicators that your project team is working with the wrong partner.

By Eric St-Jean • Aug. 8, 2022

Comparing web browser privacy and security features

While the four most common browsers -- Chrome, Edge, Firefox and Safari -- have largely the same feature sets, there are subtle differences when it comes to privacy and security.

By Gary Olsen • Aug. 8, 2022

Despite layoffs, hiring still ‘red hot’

The hiring spree isn't slowing down, according to data from a new U.S. jobs report. Many employers expect to add workers through the year.

By Patrick Thibodeau • Aug. 5, 2022

Third-party SAP support offers migration flexibility

Third-party support providers make a pitch that they can provide greater flexibility at a lower cost, but customers should think things through before making a switch.

By Jim O'Donnell • Aug. 5, 2022

How to make a successful e-commerce website

E-commerce sites can offer a high ROI because they require less investment than physical stores. However, they may fail to generate revenue without proper design and marketing.

By Reda Chouffani • Aug. 5, 2022

m-commerce (mobile commerce)

M-commerce (mobile commerce) is the buying and selling of goods and services through wireless handheld devices such as smartphones and tablets.

By Kinza Yasar • Aug. 5, 2022