Enterprise Software: Page

How AI will affect the future of content marketing

Content marketing has changed over time. Generative AI will likely transform it even further. Here's how marketers are handling and preparing for this AI evolution.

By Michaela Goss • Sept. 27, 2024

What is CPQ software (configure price quote software)?

CPQ (configure, price, quote) is programming that helps sales representatives and self-service customers quickly generate accurate quotes for configurable products and services.

By Katie Terrell Hanna • Sept. 27, 2024

How to spot a fake review online

AI is making fake reviews harder to spot, as they become more convincing. The FTC's new rules target deceptive practices, helping consumers trust reviews before making a purchase.

By Alison Roller • Sept. 27, 2024

What is a records retention schedule?

A records retention schedule is a policy that defines how long paper and electronic content must be kept and provides disposal guidelines for how those items should be discarded.

By Paul Kirvan, Ben Cole, Katie Terrell Hanna • Sept. 27, 2024

AI helps to spark skills vs. seniority debate at HR Tech

Skills emerged as a major topic for debate at the HR Tech Conference this week, where discussions focused on the effects of this AI-enabled change in hiring.

By Patrick Thibodeau • Sept. 26, 2024

Onapsis debuts SAP security capabilities for BTP

New capabilities from Onapsis are aimed at enabling customers to assess security for and protect SAP Business Technology Platform from configuration and other vulnerabilities.

By Jim O'Donnell • Sept. 26, 2024

At HR Tech, experts consider future of human judgment

The role of AI versus human judgment is being debated at this week's HR Tech Conference. HR managers see a dividing line, even if they are unsure about where it is.

By Patrick Thibodeau • Sept. 25, 2024

Does influencer marketing work?

The quick answer is yes. Influencer marketing can help brands increase engagement and sales. Yet, it only works if marketers give influencers creative control.

By Tim Murphy • Sept. 25, 2024

Compare information governance vs. records management

Information governance focuses on the framework organizations follow to manage information, whereas records management centers around the lifecycle of digital and physical records.

By Demetra Edwards, Jordan Jones • Sept. 24, 2024

What is a customer effort score (CES)?

Customer effort score (CES) is a system for evaluating how much effort is required on the part of a customer to achieve satisfaction in their experience with a company.

By Laura Fitzgibbons, Katie Terrell Hanna • Sept. 24, 2024

What is Microsoft SharePoint and its important features?

Microsoft SharePoint is a document management and collaboration platform that helps organizations oversee, control and work with archives, documents, reports and other content that is vital to their business processes.

By Robert Sheldon, Ben Lutkevich, Jesse Scardina • Sept. 24, 2024

What is a sales funnel? Everything you need to know

A sales funnel, also called a 'purchase funnel,' is the visual representation of the customer journey, depicting the sales process from awareness to action.

By Ben Lutkevich, Jacqueline Biscobing, Cameron Hashemi-Pour • Sept. 23, 2024

Salesforce Agentforce, Microsoft Copilot AI battle heats up

After rebranding Einstein copilot products as 'agents,' Salesforce CEO Marc Benioff likened Microsoft Copilot AI to Clippit, also known as Clippy, the original intelligent agent.

By Don Fluckinger • Sept. 23, 2024

Are electronic signatures legally binding?

Remote and hybrid work have fast-tracked many digital initiatives, including electronically signing legal documents. But e-signatures' legal background has a long history.

By Reda Chouffani • Sept. 23, 2024

Amazon’s return-to-office order bucks job flexibility trend

Despite Amazon's return-to-office order, remote and hybrid work significantly helps recruitment and retention -- and remain popular options in tech.

By Patrick Thibodeau • Sept. 20, 2024

What is PDCA (Plan, Do, Check, Act)?

PDCA (Plan, Do, Check, Act, sometimes seen as Plan, Do, Check, Adjust) is a repetitive four-stage model for continuous improvement in business process management.

By Katie Terrell Hanna • Sept. 20, 2024

13 Black leaders in technology

Black tech employees are small in number, but there are a number -- past and present -- to celebrate.

By Amanda Stevens • Sept. 20, 2024

4 certifications for information governance professionals

Information governance is a broad discipline with many different certifications. The most common include ARMA's IGP, AIIM's CIP and IAPP's CIPM.

By Laurence Hart • Sept. 19, 2024

How to implement a mobile device management project plan

With mobile device management software, IT can better support corporate smartphones, laptops and other mobile endpoints. Learn how to build a project plan for MDM implementation.

By Helen Searle-Jones • Sept. 19, 2024

Plex adds connected worker capabilities to MES

Connected worker capabilities are now part of the Plex smart manufacturing platform, designed for manufacturers to address worker shortages and improve safety and productivity.

By Jim O'Donnell • Sept. 19, 2024

What is Salesforce Einstein 1?

Salesforce Einstein 1 refers to an integrated set of artificial intelligence (AI) and machine learning (ML) technologies developed for the Salesforce platform.

By Rahul Awati, Gavin Wright • Sept. 19, 2024

Benioff: Self-driving taxis part of autonomous AI’s ‘moment’

With GenAI powering Salesforce's new autonomous CX agents and Waymo's fleet of self-driving taxis around San Francisco, AI is having a 'moment.'

By Don Fluckinger • Sept. 19, 2024

What is Salesforce Sales Cloud?

Salesforce Sales Cloud is a customer relationship management (CRM) platform designed to support sales, marketing and customer support in both business-to-business and business-to-consumer contexts.

By Gavin Wright • Sept. 19, 2024

Workday update takes AI in HR in new directions

Workday says it is advancing AI in HR with a series of platform upgrades that handle complex problems and build answers that capture the context around the data.

By Patrick Thibodeau • Sept. 18, 2024

What is a sales pipeline?

A sales pipeline is a visual representation of sales prospects and where they are in the purchasing process.

By Nick Barney, Lauren Horwitz, Cameron Hashemi-Pour • Sept. 18, 2024