Enterprise Software: Page

What is transactional marketing?

Transactional marketing is a business strategy that focuses on single, point-of-sale transactions.

By Katie Terrell Hanna • Sept. 18, 2024

Elevate customer experience with AI and analytics

Top CX experts share insights on how to drive customer-centric innovation, overcome resistance to change and harness AI for impactful customer experiences.

By Ana Salom-Boira • Sept. 18, 2024

HubSpot adds Breeze generative AI agents, analytics to platform

Hubspot users get their generative AI infusion that includes souped-up bots, a no-code workflow builder, sophisticated content generation and marketing analytics.

By Don Fluckinger • Sept. 18, 2024

What is a virtual contact center?

A virtual contact center (VCC) is a type of call center in which an organization's representatives are geographically dispersed, rather than situated at workstations in one location.

By Alexander Gillis, Cameron Hashemi-Pour • Sept. 17, 2024

Salesforce’s ambitions for Agentforce platform come to light

Salesforce aims for the stars with its Agentforce platform; it remains to be seen how far it will get at a time when many companies still need to get their data ready.

By Don Fluckinger • Sept. 17, 2024

What is actionable intelligence?

Actionable intelligence is information that can be immediately used or acted upon, either tactically in direct response to an evolving situation, or strategically as the result of data analytics or some other assessment.

By Stephen Bigelow, Paul Kirvan • Sept. 16, 2024

What is business sustainability?

Business sustainability, also known as corporate sustainability, is the management of environmental, social and financial concerns by a company to ensure responsible, ethical and ongoing success.

By Cameron Hashemi-Pour, Ben Lutkevich, Ivy Wigmore • Sept. 16, 2024

How important is authentication in email marketing?

Marketers who have email strategies must understand the importance of authentication protocols to ensure campaigns are successful and bad actors don't reach customers.

By Griffin LaFleur • Sept. 16, 2024

What is social learning theory?

Social learning theory is the philosophy that people can learn from each other through observation, imitation, modeling and even emotions.

By Rahul Awati, Laura Fitzgibbons • Sept. 16, 2024

What is Blue Yonder (formerly JDA Software)?

Blue Yonder, formerly JDA Software, is a software and consultancy company that specializes in selling supply chain management products and services to businesses.

By Sarah Lewis, Katie Terrell Hanna • Sept. 16, 2024

What is skill-based routing (SBR)?

Skill-based routing (SBR) is a strategy within customer service and contact centers to distribute incoming interactions -- phone calls, chats or emails -- based on the specific skills of the agents.

By Griffin LaFleur • Sept. 16, 2024

Oracle upgrades skills management as U.S. workforce shifts

Oracle has upgraded its skills management platform, making it industry-specific where needed and giving management and employees more control over their skills needs.

By Patrick Thibodeau • Sept. 13, 2024

Customer retention vs. acquisition: What’s the difference?

Finding new customers can be a challenge, but so is keeping them happy and loyal to the business. This makes customer acquisition and retention critical to successful marketing.

By Zaida Marston • Sept. 13, 2024

Salesforce reveals more on Agentforce autonomous AI agents

Salesforce seizes on the concept of agentic AI to automate sales and service processes. The company holds fast to the idea the AI agents will assist humans -- not replace them.

By Don Fluckinger • Sept. 12, 2024

AI and sustainability on tap for Oracle Cloud applications

Oracle unveils new capabilities for AI use cases, smart manufacturing and sustainability for Oracle Cloud SCM applications at Oracle CloudWorld this week.

By Jim O'Donnell • Sept. 12, 2024

4 use cases for AI in performance management

Using AI in performance management can help save time but can also result in feedback that's not the right fit for the employee, among other drawbacks. Learn more.

By Eric St-Jean • Sept. 12, 2024

What is Salesforce Developer Experience (Salesforce DX)?

Salesforce Developer Experience (Salesforce DX) is a set of software development tools that lets developers build, test and ship many kinds of applications on Salesforce Platform (formerly called Force.com).

By Rahul Awati, Gavin Wright • Sept. 12, 2024

What is Salesforce Platform (formerly Force.com)?

Salesforce Platform (formerly known as Force.com) is a platform as a service (PaaS) product that simplifies the development and deployment of cloud-based applications and websites.

By Rahul Awati, Gavin Wright • Sept. 12, 2024

The role of machine learning in multitouch attribution

As customer journeys have become more complex, marketers often struggle to determine which touchpoints lead to sales. Explore how machine learning can help.

By Robert Peledie • Sept. 11, 2024

The 7 stages of the ERP project lifecycle

The stages of an ERP project lifecycle are selection, planning, training, testing, deployment, support and the post-implementation period. Learn more about the process.

By Reda Chouffani • Sept. 11, 2024

NetSuite ERP gets Redwood UX, more AI and procurement

At SuiteWorld, Oracle NetSuite showed a new Redwood Design System UX, as well as AI embedded across applications, a new procurement application and data sharing with Salesforce.

By Jim O'Donnell • Sept. 11, 2024

Lawmakers take aim at employee monitoring software

AI-enabled employee monitoring software's role in measuring performance is raising concerns that it might help automate hiring, firing and promotion decisions.

By Patrick Thibodeau • Sept. 11, 2024

Apple Watch

Apple Watch is a wearable smartwatch that allows users to accomplish a variety of tasks, including making phone calls, sending text messages and reading email.

By Nick Barney, Eddie Lockhart • Sept. 11, 2024

Oracle focuses on CX platform as it exits ad business

Oracle rolls out generative AI tools for sellers, beefs up CDP to reinforce B2B buying and selling team interactions, and adds industry-specific features.

By Don Fluckinger • Sept. 11, 2024

What is enterprise content management? Guide to ECM

Enterprise content management is a set of defined processes, strategies and tools that enables a business to obtain, organize, store and deliver critical information to its employees, business stakeholders and customers.

By Kate Brush, Erica Mixon • Sept. 11, 2024