Enterprise Software: Page
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What is Salesforce Commerce Cloud?
Salesforce Commerce Cloud is a cloud-based suite of products that enable e-commerce businesses to set up e-commerce sites, drive more automation and provide customers with seamless shopping experiences.
By Rahul Awati, Gavin Wright • Sept. 10, 2024 -
iPhone
The iPhone is a smartphone made by Apple that combines a computer, iPod, digital camera and cellular phone into one device with a touchscreen interface.
By Andrew Froehlich, Alyssa Provazza, Sean Kerner • Sept. 10, 2024 -
Salesforce Industries clouds for verticals adds 100 AI features
A new AI toolkit for Salesforce's industry-specific clouds delivers more than 100 features for companies in 15 industries to automate common tasks, each with their own data model.
By Don Fluckinger • Sept. 9, 2024 -
Expert Advice
7 essential steps to create a contact center RFP
Successful contact center RFPs are built on collaboration, vendor research, countless questions and answers, scorecards, shortlists, trial runs, bakeoffs and the final decision.
By Robin Gareiss • Sept. 7, 2024 -
Certinia adds Customer Success Cloud to its lineup
Certinia bolsters its professional services software platform with the release of CS Cloud for customer success management shortly after its summer update to its PS Cloud offering.
By Jim O'Donnell • Sept. 6, 2024 -
How HR can help with employee retention
5 advantages of a good employee retention rate
The effort to keep employees happy, motivated and committed to the company has major payoffs. Learn what these efforts are and why they matter.
By Christine Campbell • Sept. 6, 2024 -
Benefits and challenges of contact center benchmarking
Contact center benchmarking can help organizations allocate spending and improve CX. Yet, common pitfalls, such as a lack of qualitative data, can negatively affect efforts.
By Tim Murphy • Sept. 6, 2024 -
Salesforce intros action models to fuel AI agentic workflows
Salesforce looks to push itself into a leadership position with new large action models. The first mover advantage is good but puts the vendor in a delicate position.
By Esther Shittu • Sept. 6, 2024 -
What is multichannel marketing?
Multichannel marketing refers to the practice of companies interacting with customers via multiple direct and indirect channels to sell them goods and services.
By Ben Lutkevich, Alexander Gillis, Paul Kirvan • Sept. 6, 2024 -
What is digital experience (DX)?
Digital experience (DX), also known as 'digital user experience' (UX), is the take-away feeling an end user has after an experience in a digital environment or with a digital technology or device.
By Lauren Horwitz, Paul Kirvan, Rahul Awati • Sept. 5, 2024 -
What is a contact center?
A contact center is a central point from which organizations manage all customer interactions across various channels.
By Kate Brush, Stephen Bigelow, Karolina Kiwak • Sept. 5, 2024 -
Technical sales rise when you tap into soft skills
Evgeniy Kharam published a book exploring soft skills in technical sales to improve sales success and minimize turnover. In this Q&A, you'll find key takeaways from the book.
By Natasha Carter • Sept. 5, 2024 -
Salesforce Foundations opens up marketing, ecomm features
Enterprise Salesforce users will get Foundations, a basic set of tools and Data Cloud functionality to complement their Sales and Service modules.
By Don Fluckinger • Sept. 5, 2024 -
What is a personal area network (PAN)?
A personal area network (PAN) is a small network that interconnects technology devices within a limited range of just a few meters.
By Kinza Yasar • Sept. 4, 2024 -
Expert Advice // How to measure and improve your reverse logistics
8 reverse logistics KPIs that can help you measure success
Supply chain leaders should consider using several reverse logistics KPIs to measure their company's performance. Learn how these metrics can improve customer satisfaction.
By Paul Maplesden • Sept. 4, 2024 -
Mueller latest to leave SAP leadership ranks
SAP CTO Juergen Mueller is leaving the company as the result of an incident at an event, leaving questions about the direction of SAP's Business Technology Platform.
By Jim O'Donnell • Sept. 3, 2024 -
Expert Advice
The top 7 enterprise content management certifications
These enterprise content management certifications can help business and IT professionals advance their careers and get more out of their company's content systems.
By Christine Campbell • Sept. 3, 2024 -
Expert Advice // Using smartphones as payment terminals
4 mPOS apps to turn a mobile device into a payment terminal
With the right software, almost any mobile device can be a payment terminal. Learn about the mobile point-of-sale options beyond Tap to Pay on iPhone and Tap to Pay on Android.
By Will Kelly • Sept. 3, 2024 -
Track marketing campaigns with multitouch attribution
MTA vs. MMM: What’s the difference?
MTA and MMM help marketers improve their strategies, but MTA has a narrower focus. Key differences between these techniques include focus and data requirements.
By Tim Murphy • Sept. 3, 2024 -
U.S. losing STEM war due to immigration policy, global fight
As global competition for STEM students intensifies, other nations are improving foreign talent recruitment. A new report faults U.S. immigration policy for this outcome.
By Patrick Thibodeau • Aug. 29, 2024 -
Salesforce and Genesys discuss CX strategy, coopetition
Competing tech companies are partnering up to give customers what they need faster. Salesforce and Genesys share how they're doing just that in the contact center market.
By Don Fluckinger • Aug. 29, 2024 -
What is voice recognition and how does it work?
Voice or speaker recognition is the ability of a machine or program to receive and interpret dictation or to understand and perform spoken commands.
By Alexander Gillis • Aug. 28, 2024 -
Expert Advice // ERP implementations and their common issues
5 common issues with an ERP implementation
ERP implementations are complicated processes that can easily go awry. Learn about some of the most common issues and ways to avoid them before they occur.
By Reda Chouffani • Aug. 28, 2024 -
SAP-Collibra deepen integrations for Datasphere
SAP and Collibra expand their partnership, integrating Collibra's data governance tools into SAP Datasphere, bolstering data management and governance for AI and analytics.
By Jim O'Donnell • Aug. 28, 2024 -
FTC Click to Cancel, other regs coming to CX tech
The FTC, FCC and DOT are flexing their muscles to help consumers. Some rules are regulatory law; other proposals await the outcome of the U.S. presidential election.
By Don Fluckinger • Aug. 27, 2024