Enterprise Software: Page
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Expert Advice // A marketing team's guide to third-party cookies
First-party vs. third-party cookies: What’s the difference?
First-party cookies track user engagement, while third-party cookies are central to many marketing and sales strategies. Yet the two types are more similar than one might think.
By Griffin LaFleur • July 29, 2024 -
What is SIP trunking (Session Initiation Protocol trunking)?
Session Initiation Protocol (SIP) trunking is a service a communications service provider offers that uses the protocol to provision voice over IP (VoIP) and multimedia connectivity between an on-premises phone system and the public switched telephone network (PSTN).
By Rahul Awati , Irwin Lazar • July 29, 2024 -
What is a content management system (CMS)?
A content management system (CMS) is a software application that lets users create, edit, collaborate on, publish and store digital content.
By Scott Robinson, Fred Churchville, Sarah Amsler • July 29, 2024 -
A marketing team's guide to third-party cookies
10 ideas for a post-cookies marketing strategy
Tracking customers without third-party cookies may concern businesses. However, all organizations are in the same position. Marketers should consider these alternatives.
By Griffin LaFleur • July 26, 2024 -
Expert Advice // Learn the basics of omnichannel marketing
9 omnichannel marketing platforms to consider
To reach customers consistently on any platform, marketing teams should embrace omnichannel marketing. These software options can help marketers in any industry boost their reach.
By Christine Campbell • July 25, 2024 -
Expert Advice
Comparing Azure Virtual Desktop vs. Citrix DaaS
There are reasons to choose either Azure Virtual Desktop or Citrix DaaS, so organizations should compare these services and deploy one or combine both.
By Chris Twiest • July 25, 2024 -
What is B2B2C (business-to-business-to-consumer)?
B2B2C (business-to-business-to-consumer) extends the B2B (business-to-business) model to include e-commerce for consumers.
By Katie Terrell Hanna, David Essex • July 25, 2024 -
Expert Advice // Using smartphones as payment terminals
Set up Tap to Pay: How to accept payments with an iPhone
Tap to Pay makes it possible to accept customer payments from an iPhone with no additional hardware. Find out the best use cases for Tap to Pay and how to implement it.
By Will Kelly • July 24, 2024 -
What is first call resolution (FCR)?
First call resolution (FCR) is when contact center agents properly address a customer's needs the first time they call so there is no need for the customer to follow up with a second call.
By Ben Lutkevich • July 24, 2024 -
Expert Advice // Get to know headless CMS technology
Compare 10 headless CMS offerings and their key differences
Many vendors offer headless CMS capabilities to help organizations manage omnichannel web content in a central repository. The top vendors include Acquia, Adobe and Contentful.
By Geoffrey Bock , Christine Campbell • July 24, 2024 -
Expert Advice
Understanding the use cases of Copilot for Microsoft 365
Copilot is a powerful generative AI technology with lots of integrations with Microsoft technology. But the usefulness of this tool will be driven by enterprise use cases.
By Gary Olsen • July 24, 2024 -
Expert Advice // The essential guide to ERP security
What is ERP security and why is it critical?
An ERP system is vulnerable whether it's on premises or in the cloud, and supply chain attacks continue to increase. Learn why it's important to secure your company's ERP software.
By Kevin Beaver • July 24, 2024 -
What is inventory management?
Inventory management is the component of supply chain management that tracks and supervises noncapitalized assets -- or inventory -- and stock items.
By Jim O'Donnell, Sarah Amsler, Cameron Hashemi-Pour • July 24, 2024 -
What is the law of diminishing returns?
The law of diminishing returns is an economic principle stating that as investment in a particular area increases, the rate of profit from that investment, after a certain point, can't continue to increase if other variables remain at a constant.
By Ben Lutkevich, Laura Aberle, Alexander Gillis • July 23, 2024 -
Adtech, regulators react to Google’s third-party cookie reversal
Following many delays and an alternative still in development, Google has relented to advertisers on the timing of depreciating third-party cookies.
By Don Fluckinger • July 23, 2024 -
Expert Advice
Microsoft Copilot Copyright Commitment explained
The copyright laws around generative AI-created content are still somewhat unclear, so organizations should look to Microsoft's copyright protections for guidance.
By Marius Sandbu • July 23, 2024 -
What is computer-aided software engineering (CASE)?
Computer-aided software engineering (CASE) describes a broad set of labor-saving tools and methods used in software development and business process modeling.
By Rahul Awati , Patrick Thibodeau • July 23, 2024 -
What is an abandoned call?
An abandoned call is a call or other type of contact initiated to a call center or contact center that is ended before any conversation occurs.
By Katie Terrell Hanna • July 22, 2024 -
Expert Advice // Navigate SharePoint 2019's end of life
10 Microsoft SharePoint alternatives to consider
While SharePoint offers many capabilities, an organization may find that a different CMS or collaboration system better suits its needs. Here are some alternatives to consider.
By Scott Robinson, Reda Chouffani • July 19, 2024 -
Expert Advice
How does Copilot enhance the user experience in Teams?
With its AI capabilities, Microsoft Copilot provides several enhancements to Microsoft Teams functionality, including meeting summaries and action item follow-up.
By Irwin Lazar • July 19, 2024 -
U.S. continuous security clearance vetting hits IT disaster
U.S. continuous security clearances system faces severe delays and budget overruns. The now $1.7B project is years behind schedule, affecting millions of federal workers.
By Patrick Thibodeau • July 19, 2024 -
What is an inbound call?
An inbound call is typically initiated by a customer to a call center or contact center.
By Katie Terrell Hanna • July 19, 2024 -
Expert Advice
Top 10 professional development platforms
Professional development platforms' offerings range from courses taught by well-known figures in their field to classes in which employees teach each other. Learn more.
By Eric St-Jean • July 18, 2024 -
Expert Advice
Comparing Copilot Pro vs. Copilot for Microsoft 365
Microsoft Copilot takes many forms, but the main offerings for end users in an enterprise setting are Copilot Pro and Copilot for Microsoft 365. Learn how these offerings compare.
By Robert Sheldon • July 18, 2024 -
What is Infor?
Infor is a New York-based vendor of ERP and other enterprise business software.
By David Essex, Katie Terrell Hanna • July 18, 2024