Laetitia Gazel Anthoine is the founder and CEO of Connecthings, a U.S.-European-based technology and IoT enabling company. Connecthings implements contactless technologies into the public space to turn urban, passive physical assets into smart, connected objects. Founded in 2007, the company, and Laetitia, have over a decade of experience in helping cities launch and manage their smart city initiatives. Prior to founding Connecthings, Laetitia worked in the telecommunications industry as a senior consultant for the French telecoms corporation, Orange. Aside from Connecthings, Laetitia is also heavily involved in Women's Business Mentoring Initiative, as well as the Women Initiative Foundation.