Lyndsay Wise is president and founder of WiseAnalytics, an independent firm that provides
consulting and advisory services to small and medium-sized businesses on business intelligence,
analytics, data warehousing and BI dashboard deployments. Wise has more than 10 years of experience
in business systems analysis, software selection and implementation of enterprise applications. Her
company also does market research on BI technologies and trends and offers consulting and marketing
support services to BI and data visualization vendors.