Roei is responsible for the overall growth and business of BoldIQ as well as day-to-day operations, engineering and development. BoldIQ enables customers utilizing the technology to expect and realize more out of their resources, and to act quickly and efficiently when changes occur. Beyond ongoing optimized planning, the BoldIQ platform provides on-the-fly change management from an entire systems perspective. Prior to joining BoldIQ, Roei was with the Boeing family of companies for 13 years in continuously increasing roles of responsibility. His last role at Boeing was chief customer officer for Boeing's Flight Services division where he led all worldwide customer and market-facing organizations and was responsible for revenue growth and customer service. He is a graduate of Wharton's Advanced Management Program, earned an MBA from the University of Washington, and a BA in Economics from The University of Haifa.