sommai - Fotolia

Microsoft WPC 2016: A quizzical recap of the channel partner event

This month's channel news quiz focuses on the recent Microsoft Worldwide Partner Conference, which highlighted cloud opportunities for the company's channel partners.

Microsoft's Worldwide Partner Conference 2016 ended its four-day run July 14 in Toronto. The annual event drew an international crowd that filled the Air Canada Centre -- and a number of hotels in the vicinity. And while the event lacked any blockbuster revelations, there was plenty to ponder, from augmented reality to what one Microsoft exec called the "new normal" of cloud adoption across a range of businesses.

Need a quick recap? This month's quiz focuses on Microsoft WPC 2016 and will cover the following areas:

Cloud computing: It's big, getting bigger. Accordingly, Microsoft is putting considerable resources behind its stake in the cloud. Azure is maturing as a platform, according to channel partners  that are working with Microsoft's cloud and keeping an eye on developments such as Azure Stack. And the company's Cloud Solution Provider (CSP) program appears to be gaining momentum among the partner base.

Channel partner initiatives: Microsoft unveiled branding, referral and marketing efforts with the objective of driving partner business. The company acknowledges that not every partner has an extensive marketing operation.

Emerging technologies: HoloLens made the trip to Toronto as Microsoft stated its case for mixed reality and new user-interface approaches. Microsoft had a partner on hand with a HoloLens demo and surely hopes that other channel companies will explore the technology's business potential in the coming months.

Partnering arrangements: Unsurprisingly, there were a number of partnering moves disclosed at Microsoft WPC 2016. Some involved Microsoft's work with large industrial corporations, while others took place within Microsoft's partner ecosystem.


10 correct answers: Channel champion

7-9 correct answers: Channel maven

0-6 correct answers: Learning channel

Next Steps

Find how an engineering and construction firm uses HoloLens technology

Learn how to execute an IoT project with Azure

Read about Microsoft's plan to update partner competencies

Dig Deeper on Channel partner programs

Cloud Computing
Data Management
Business Analytics