Insights / Blog / From Market and Competitive Intelligence to ESG Analyst
March 7, 2024

From Market and Competitive Intelligence to ESG Analyst

David Vance
Senior Analyst, Risk & Vulnerability Management

Market Topics

Cybersecurity

After working for 17 years in IT, I had a huge personal epiphany: I discovered cybersecurity is my passion and wanted to exclusively pursue that in my career going forward. Let me explain how I had this seminal moment.

As early as I can remember, I’ve always loved technology—especially anything involving computers. I started my professional career in the mid-1990s working in the channel for a boutique systems integration firm in Houston providing technology solutions to Fortune 2000 companies. In my first role, I was a developer building enterprise applications. These were the early days of client-server architecture, where I developed new applications that replaced older legacy systems. Daily discussions of Java, relational databases, and multithreading were commonplace.

Life was great for a few years until my company decided to spin out that part of the business. Fortunately for me, I was able to transition into a network engineering role within the company. I established net-new local area networks for clients, managed existing networks, and occasionally got the opportunity to set up a new firewall here and there. Equipped with years of hands-on technical experience under my belt, I moved into a technical pre-sales role, working closely with account executives selling various technology solutions to clients. In my final channel role after moving to the San Francisco Bay Area, I managed a team of network engineers and oversaw successful professional service delivery for the West region.

In 2013, an opportunity presented itself to join an early-stage Silicon Valley cloud security startup, which I enthusiastically jumped headfirst into—it’s a requirement to work for a startup at least once if you live in the Bay Area, right? In that role, I became educated with the security market landscape and the challenges and use cases security vendors were addressing. Product vendors solving real-world security challenges were and still are extremely interesting to me. This was my lightbulb moment! It was at that point, I realized I wanted to exclusively pursue security in some capacity going forward in my career.

After learning a lot about securing cloud resources and wearing multiple hats, I left the startup world behind to join the competitive and market intelligence team at Tenable, where I became an expert in all things vulnerability management. I supported the sales team in winning deals, advised product management on key roadmap capabilities, features, and use cases, and also identified opportunities for partnerships and acquisitions. I spent over three years at Tenable until their IPO in 2018.

From there, I moved into a market intelligence role at Synopsys, where I was responsible for tracking the broader market landscape, discovering inorganic growth opportunities. I also helped them broaden their application security portfolio in building business cases for the acquisitions of three security companies: Tinfoil Security in 2020, Code Dx in 2021, and WhiteHat Security in 2022.

The Move to ESG

Over the years, I’ve had the good fortune to get to know many well-respected industry analysts who cover the security space. I have admired and appreciated their data and reports, which were critical to me for understanding the direction of the market. So, with over 10 years of experience working for security vendors in addition to my broad technical background, it was a natural fit to transition to an industry analyst role myself.

I am excited to join TechTarget’s Enterprise Strategy Group because it provides an opportunity to leverage my existing knowledge of the security landscape while also assisting vendors at the same time. From my time working on the vendor side, I keenly understand the dynamics of the security market and the challenges that vendors face at different maturity levels, and I look forward to conducting new research.

My core coverage areas include vulnerability and risk management, with my first research projects focused on risk management coming soon—stay tuned! I’ll also be assisting with adjacent areas, including application security, cloud security, and API security, since I have deep expertise with those areas as well. I’m looking forward to working with clients and engaging with companies in the space. If you’d like to get in touch to learn about Enterprise Strategy Group research and how we may be able to help, you can reach me on LinkedIn or send an email to [email protected].

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