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Browse our extensive library of research reports, research-based content, and blogs for actionable data and expert analysis of the latest B2B technology trends, market dynamics, and business opportunities.

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  • Navigating the Generative AI Partner and Alliance Landscape

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    Mike Leone

    Understanding and applying generative AI (GenAI) requires a deep technical knowledge base, substantial computational resources, robust IT infrastructure, and even compliance with data privacy regulations and AI ethics norms. Many organizations struggle to stay abreast of this ever-evolving landscape. The growing partner ecosystem plays a crucial role in supporting GenAI, with many organizations relying on partners to bridge skill gaps and navigate the intricacies of development. TechTarget’s Enterprise Strategy Group recently surveyed professionals involved in GenAI initiatives and projects at their organization and familiar with their organization’s use of third parties to support GenAI initiatives to gain insights into these trends.

    To learn more about these trends, download the free infographic, Navigating the Generative AI Partner and Alliance Landscape.

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  • Evolution of Digital Experience Platforms

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    Brian McKenna

  • GenAI in IT Application Development

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    Torsten Volk

  • AI-led Complexities of the Data Management and Governance Markets

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    Stephen Catanzano

  • Private 5G: Inside the Progress and Opportunity

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    Jim Frey

  • Securing SaaS Ecosystems

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    John Grady

  • Impact of GenAI on Customer Service

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    Brian McKenna

  • The Life and Times of Cybersecurity Professionals VOLUME VII

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    Jon Oltsik

    Cybersecurity professionals contend with persistent challenges such as rising cyberthreats, IT complexity, ubiquitous vulnerabilities, heavy workloads, and difficulties embedding cybersecurity into organizational processes and cultures. There is also a crisis in cybersecurity leadership, as organizations don’t provide adequate support for their cybersecurity programs or the professionals tasked with executing them. Overall, CISOs are under immense pressure and urgently need to have a stronger voice at the highest levels of their organizations to advocate for necessary changes. TechTarget’s Enterprise Strategy Group together with ISSA recently surveyed IT and cybersecurity professionals across the globe to gain insights into these trends.

    To learn more about these trends, download the free infographic, The Life and Times of Cybersecurity Professionals Volume VII.

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  • The Life and Times of Cybersecurity Professionals Volume VII

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    Jon Oltsik

    The seventh annual Life and Times of Cybersecurity Professionals study continues to pinpoint many of the same issues as past editions, underscoring persistent challenges such as rising cyberthreats, IT complexity, ubiquitous vulnerabilities, heavy workloads, and difficulties embedding cybersecurity into organizational processes and cultures. Beyond illustrating cybersecurity problems, this year’s edition highlights specific areas where cybersecurity professionals suggest ways their organizations can alleviate the burdens on cybersecurity practitioners while simultaneously bolstering defenses and reducing risks.

    Above all, the report’s most significant revelation is a crisis in cybersecurity leadership as organizations don’t provide adequate support for their cybersecurity programs or the professionals tasked with executing them. This is evident in areas like inadequate training of non-cybersecurity staff, the lack of integration between cybersecurity and other business functions, and ineffective human resources efforts to recruit specialized cybersecurity talent. Overall, the survey findings reveal immense pressures on CISOs and emphasize the urgent need for them to have a stronger voice at the highest levels of their organizations to advocate for necessary changes on each of these fronts.

    This serves as the seventh such research project, dating back to 2016. All references to previous Enterprise Strategy Group and ISSA research in this report can be found in The Life and Times of Cybersecurity Professionals Volume VI.

    To learn more, download the free report, The Life and Times of Cybersecurity Professionals Volume VII.

    Download Now

  • Q3 2024 Activity Trends: What’s Driving Growth Across the TechTarget & BrightTALK Network

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    Corey DeFreese

    Discover what’s trending on our network to engage IT buyers in market now and improve marketing and sales effectiveness. This report covers trending areas of interest across 240+ IT markets over the last 6 months (April 2024 – September 2024) in five (5) regions across the TechTarget & BrightTALK network: WW, NA, EMEA, APAC, LATAM. In this report you will find:

    ·The top 20 broad technology markets driving the most activity in the past 6 months. Activity data can help show where audience research is growing or declining and therefore help reinforce which markets are on the rise or declining.

    ·The top 25 granular topics growing the most across the TechTarget and BrightTALK network in the last 6 months. This gives insight into the content areas that are on the rise right now to leverage in your conversations.

    Already an Enterprise Strategy Group client? Log in to read the full report.

    If you are not yet a Subscription Client but would like to learn more about accessing this report, please contact us.

  • Midmarket and Small Enterprise Cybersecurity Program Development: A Work in Progress

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    Dave Gruber

    Despite their need for comprehensive cybersecurity programs, midmarket and small enterprise organizations often have limited budgets and resources, which can make attracting skilled personnel challenging for these firms. Gaps in security visibility, policies, processes, and infrastructure plus a tendency to use older systems and software make these organizations more vulnerable to attack than businesses with more mature and better funded cybersecurity cultures. Even with continued successful cyberattacks across industries, midmarket and small enterprise organizations frequently fail to react quickly or sufficiently to threats, accepting risk without understanding the potential impact. Highly dependent on third-party SaaS applications and infrastructure, smaller companies often lack visibility into operational threat signals, resulting in an excessive progression of attacks before discovery.

    To further assess and understand the current state of cybersecurity programs at these smaller organizations, TechTarget’s Enterprise Strategy Group surveyed 379 IT and cybersecurity professionals at midmarket and small enterprise organizations in North America (US and Canada).

    Already an Enterprise Strategy Group client? Log in to read the full report.

    If you are not yet a Subscription Client but would like to learn more about accessing this report, please contact us.

  • Navigating the Generative AI Partner and Alliance Landscape

    ·

    Mike Leone

    Understanding and applying generative AI (GenAI) requires a deep technical knowledge base, and many organizations struggle to stay abreast of the ever-evolving landscape. Which model is best for our use case? How can we incorporate our own data? How can we get started with responsible AI? Moreover, implementing and scaling GenAI solutions demands substantial computational resources and robust IT infrastructure. These factors coupled with the need to comply with data privacy regulations and AI ethics norms are creating a troubling scenario for organizations that want to leverage this powerful technology but need help getting started and eventually scaling its use within the business.

    The growing partner ecosystem plays a crucial role in supporting GenAI, especially as organizations rapidly ramp up initiatives. Many organizations rely on partners to bridge skill gaps and navigate the intricacies of GenAI development. This collaborative approach not only addresses the need for expertise but also fosters a learning environment, allowing organizations to upskill their teams.

    To gain further insight into these trends and challenges, TechTarget’s Enterprise Strategy Group surveyed 382 professionals at organizations in North America (US and Canada) involved in the strategy, decision-making, selection, deployment, and management of generative AI initiatives and projects at their organization and familiar with their organization’s use of third parties to support generative AI initiatives.

    Already an Enterprise Strategy Group client? Log in to read the full report.

    If you are not yet a Subscription Client but would like to learn more about accessing this report, please contact us.