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Browse our extensive library of research reports, research-based content, and blogs for actionable data and expert analysis of the latest B2B technology trends, market dynamics, and business opportunities.

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  • The State of IT-driven Sustainability

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    Jon Brown

    This Complete Survey Results presentation focuses on IT sustainability environments, perceptions and practices around sustainability, factors impacting and influencing purchases, the impact of AI, techniques for mitigating the impact of AI on sustainability, and stakeholder groups involved in and most impacted by sustainability initiatives.

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  • Navigating Data Governance in the Age of AI

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    Stephen Catanzano

    As a rapidly rising number of organizations across markets position data squarely at the heart of their business, data governance becomes a top priority amid regulations designed to ensure data privacy and security. Efforts to implement strong data governance and data quality are more difficult than ever as AI initiatives lean heavily on data to meet expectations for drastically improved processes and competitive advantages. Data from across organizational frameworks is pouring into AI tools and supportive components, including large language models (LLMs) and foundational models (FMs), spawning even more scrutiny driven by regulatory, compliance, and corporate governance requirements.

    To address these challenges, organizations are turning to data governance tools to help them carefully inspect, monitor, and manage data, especially in the face of widespread AI strategies and initiatives. To gain further insight into these trends, TechTarget’s Enterprise Strategy Group surveyed 318 data and IT professionals at organizations in North America (US and Canada) involved with or responsible for evaluating, purchasing, and managing data governance solutions and services.

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  • The Evolution of Network Security

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    John Grady

    This Complete Survey Results presentation focuses on how security teams assess their current network security architectures, where they face challenges, and their priorities moving forward, as well as the appetite for modernizing firewall architectures and how hybrid and cloud-native environments weigh on those plans.

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  • Generative AI in IT Operations: Fueling the Next Wave of Modernization

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    Jon Brown

    Artificial intelligence (AI) is expected to be a game changer for IT operations. In an era when IT operations is under tremendous pressure to accelerate processes, enable digital transformation, and reduce the unit cost and environmental impact of compute, artificial intelligence is seen as a key enabling technology. To address these challenges, organizations are turning to AI tools that eliminate manual processes to move faster, improve efficiency, promote productivity, and improve outcomes. Whether through GenAI-based tools, copilots, natural language querying, or advanced usage of causal and predictive AI, IT operations teams have an ever-increasing set of tools available to help them achieve their goals, improve stakeholder satisfaction, and optimize for their important metrics. Lastly, providers in these markets need to understand how GenAI will impact their value proposition and what buyers prioritize when it comes to AI in IT operations.

    To gain further insight into the current status and near future of AI in IT operations, TechTarget’s Enterprise Strategy Group surveyed 360 IT professionals at organizations in North America (US and Canada) involved with observability, ITSM, and AIOps technologies and processes. This survey explored how AI is impacting the selection and use of IT operations tools, key stakeholders influencing purchasing decisions, functional requirements, business and technology drivers, tool consolidation plans, and spending intentions.

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  • Q2 2024 Activity Trends: What’s Driving Growth Across the TechTarget & BrightTALK Network

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    Corey DeFreese

    Discover what’s trending on our network to engage IT buyers in market now and improve marketing and sales effectiveness. This report covers trending areas of interest across 240+ IT markets over the last 6 months (January 2024 – June 2024) in five (5) regions across the TechTarget & BrightTALK network: WW, NA, EMEA, APAC, LATAM. In this report you will find:

    ·The top 20 broad technology markets driving the most activity in the past 6 months. Activity data can help show where audience research is growing or declining and therefore help reinforce which markets are on the rise or declining.

    ·The top 25 granular topics growing the most across the TechTarget and BrightTALK network in the last 6 months. This gives insight into the content areas that are on the rise right now to leverage in your conversations.

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  • The State of the Generative AI Market: Widespread Transformation Continues

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    Mike Leone

    This Complete Survey Results presentation focuses on generative AI (GenAI) adoption, use cases, prioritization, benefits, challenges, and deployment locations as well as responsible AI practices, AI agents, large language models, stakeholders, investment areas, KPIs, embedded AI, application development, analytics, business intelligence, and cybersecurity.

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  • WEKApod Accelerates Time to Value for Artificial Intelligence

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    Scott Sinclair

    With WEKApod, WEKA can now offer the best of both worlds—a scalable, infrastructure-independent data platform and/or a scalable, integrated, high-performance storage cluster—depending on the organization’s needs.

    To learn more, download the free brief, WEKApod Accelerates Time to Value for Artificial Intelligence

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  • Cloud Application Deployment and Migration Decision-making

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    Scott Sinclair

    As application environments become increasingly distributed across disparate locations such as data centers, cloud provider ecosystems, and colocation partner sites, complexity mounts for IT decision-makers and application owners. New cloud cost analysis tools are helping organizations better understand their environments while growing workloads like artificial intelligence are changing the ways organizations evaluate cloud partners and deployment locations. As a result, loyalty to cloud providers is tenuous, and the perception of on-premises infrastructure is improving. TechTarget’s Enterprise Strategy Group recently surveyed IT professionals and application developers to gain insights into these trends.

    To learn more about these trends, download the free infographic, Cloud Application Deployment and Migration Decision-making

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  • Cloud Application Deployment and Migration Decision-making

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    Scott Sinclair

    As application environments become increasingly distributed across disparate locations such as data centers, cloud provider ecosystems, and colocation partner sites, complexity mounts for IT decision-makers and application owners.

    New cost analysis and migration tools offer greater insight and application flexibility, helping organizations better understand their environments and discover potential issues with security and data governance more quickly and effectively. Meanwhile, emerging technologies such as generative artificial intelligence are changing the ways organizations evaluate cloud partners and deployment locations. As a result, loyalty to cloud providers is tenuous, and the perception of on-premises infrastructure is improving.

    To gain insight into how these trends impact strategies related to the deployment and migration of applications, Enterprise Strategy Group surveyed 366 IT professionals and application developers at organizations in North America (US and Canada) responsible for evaluating, purchasing, and managing applications for their organization.

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  • The State of Cloud Security Platforms and DevSecOps

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    Melinda Marks

  • The State of Identity Security

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    Todd Thiemann

  • Operationalizing Encryption and Key Management

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    Todd Thiemann