Our seasoned analysts couple their industry-leading B2B research with in-depth buyer intent data for unparalleled insights about critical technology markets.
Clients trust us across their GTMs—from strategy and product development to competitive insights and content creation—because we deliver high-quality, actionable support.
Browse our extensive library of research reports, research-based content, and blogs for actionable data and expert analysis of the latest B2B technology trends, market dynamics, and business opportunities.
Our seasoned analysts couple their industry-leading B2B research with in-depth buyer intent data for unparalleled insights about critical technology markets.
Clients trust us across their GTMs—from strategy and product development to competitive insights and content creation—because we deliver high-quality, actionable support.
Browse our extensive library of research reports, research-based content, and blogs for actionable data and expert analysis of the latest B2B technology trends, market dynamics, and business opportunities.
Much of the data economy about individuals being amassed in our digital world is subject to consumer data privacy regulations and controls; yet on a near-daily basis, sensitive data is shared, lost, leaked, and breached in organizations. ESG recently completed research to uncover how organizations view the state of data privacy and compliance and how navigating these regulations affects their programs, teams, spending, and the maturity of privacy-enhancing and data security technologies.
It can be easy to think, “That sounds horrible! But it probably won’t happen to me.” From getting into a fender bender, to spilling ketchup on your new white shirt, to… ransomware attacks. Believing ransomware attacks will only happen to “somebody else” can put your organization at a huge risk. On a much larger scale than buying car insurance or bringing an extra shirt, taking precautions against ransomware attacks can save your organization millions of dollars, as well as employee confidence, customer trust, and more.
Ransomware is a type of malware, spread by methods such as phishing. It encrypts the files of a user or organization and blocks access to these files until a ransom is paid. Statistically, it is more likely than not that your organization will be met with a ransomware attack in the next 12 months, as attacks are becoming more and more common. According to ESG research, 70% of respondents experienced, “At least one attempted ransomware attack within the last year.”* Cyber criminals are getting more creative in their attacks, so it is crucial to have an equally thoughtful protection plan.
It pays to do the proper research and narrow in on the data protection and storage solutions that can help you plan for a quick and reliable recovery after a ransomware attack. These solutions include features like tamper-proof backup images (a.k.a. immutability) and network-isolated disaster recovery (e.g., air gap). Organizations should also take into consideration the solution’s speed, ease of management, reliability, etc.
To make it easier to narrow in on the right solution for your organization, Enterprise Strategy Group has evaluated and documented these features for many solutions, and “Why This Matters” to the business, in a variety of recently published reports. If you’d like to learn more about how to reliably recover from a ransomware attack, and about “Why This Matters” for your business – check out these recently published ESG Validation reports: Dell EMC PowerProtect Cyber Recovery with CyberSense and IBM Cyber Resilience Solutions. These reports are designed to give organizations an independent perspective of a product or solution and help you to better understand the value propositions.
Enterprise Strategy Group (ESG) is an IT analyst, research, validation, and strategy firm that gives the global IT community access to market intelligence and actionable insight. The Validation Team creates assets, such as Economic and Technical Validation Reports, videos, webinars and more, that help to communicate the technological and economic value of IT products and solutions.
ESG conducted a comprehensive online survey of IT and data storage professionals from private- and public-sector organizations in North America (United States and Canada) between June 22, 2021 and June 30, 2021. To qualify for this survey, respondents were required to be professionals responsible for evaluating, purchasing, and managing data storage technology for their organization.
This Master Survey Results presentation focuses on investigating storage trends for both on- and off-premises technology environments, including challenges, opportunities, and evolving strategies for both.
The world is complex. When looking at today’s already complex world, it seems as though complexity continues to grow day by day. No industry understands complexity better than the healthcare industry. Rules, compliance, and regulation are only the tip of the iceberg when it comes to dealing with day-to-day challenges. The fluctuations of and increasing demands on healthcare systems around the world continue to grow everywhere throughout the industry at large hospitals, remote satellite sites, or a combination of both. The ability to pass patient data from location to location can often mean the difference in saving lives.
It’s noisy out there. Hundreds of TV shows that your friends insist you “HAVE to watch,” a concerning number of crime-related podcasts (seriously, why are there so many?), and seemingly non-stop communication with one another – text, email, social media, carrier pigeon.… There are only so many hours in the day, and a lot of things fighting for your time and attention. It can be difficult to cut through the noise and see clearly what should be prioritized, both in your personal life and at work. The cybersecurity space is noisy, too.
Millions of events happen behind the scenes of an organization every day, and security teams need to identify and research the most important cyber threats at any given time. But which threats are the most serious? And where are they all coming from?
There is a plethora of cybersecurity tools designed to cut through this noise and to address these cyber threats. ESG (Enterprise Strategy Group) has validated the economic value of several of these solutions. The ESG Economic Validation process takes into consideration analyses of the market and industry, both quantitative and qualitative research, customer proof points, and more, before coming to a conclusion about the solution.
Here are a few ESG Economic Validations of cybersecurity solutions that help organizations to cut through the noise and focus on what’s most important: protecting their environments.
Google Chronicle Security Analytics: ESG validated significant economic savings for organizations that leverage Chronicle’s pricing model and Google Cloud Platform’s economies of scale.
Gigamon Network Visibility: ESG validated Gigamon Visibility and Analytics Fabric and discovered favorable results in the areas of digital transformation, reduction in tooling costs, reduction in the time needed to analyze traffic for security, and reduction in complexity.
Trend Micro XDR: Evaluated for security effectiveness, business enablement, and cost reduction, ESG validated that Trend Micro Vision One with XDR makes it easier for organizations to identify which threats are most concerning so that they can allocate their resources and focus accordingly.
Anomali Threat Intelligence Platform: ESG completed a quantitative economic validation and modeled analysis on the Anomali suite of products and found that it lowers operational cost of SecOps, improves security effectiveness, reduces risk to the organization, and improves SecOps productivity and satisfaction.
Enterprise Strategy Group is an IT analyst, research, validation, and strategy firm that gives the global IT community access to market intelligence and actionable insight. The Validation Team creates assets, such as Economic and Technical Validation Reports, videos, webinars and more, that help to communicate the technological and economic value of IT products.
ESG conducted a comprehensive online survey of IT professionals from private- and public-sector organizations in North America (United States and Canada) between May 21, 2021 and June 3, 2021. To qualify for this survey, respondents were required to be professionals familiar with their organization’s entire network environment.
This Master Survey Results presentation focuses on the impact of modern, distributed cloud environments on network infrastructure and strategies, spanning data centers, campus, and branch/edge locations.
The cybersecurity skills shortage continues with no end in sight, but collaborative research between Enterprise Strategy Group and ISSA suggests that organizations could and should be doing more to address it.
See the data behind these trends and more with this infographic.
Over the last few years, there has been a disconnect by which organizations rely on their SaaS vendors to protect, back up, and recover their data when they should actually perform their own backups. Younger organizations have more faith in their SaaS providers, while older organizations have the experience to back up and protect their own data. Some of the bigger names in the as-a-service industry are mission-critical to countless organizations, but they still require organizations to put their own strategies in place.
Business intelligence is the key to data-driven success according to new Enterprise Strategy Group research—with organizations on the leading-edge of data analytics usage revealing they enjoy a variety of competitive advantages.
See the data behind these trends and more with this Infographic, The Path to Data Leadership: Embracing Business Intelligence to Achieve Data-driven Success.
Data is the fuel of the business, creating new value and offering greater insights. A data lake environment plays a foundational role in helping extract value from data, and artificial intelligence initiatives are no exception. As the demand for faster access to data increases, massive scalability is no longer enough for modern data lake environments, so these environments increasingly leverage flash-level performance as well.
The recent and massive uptick in AI investments has been driven by the fact that these projects are, by and large, successful. This success often fuels an increase in the number of AI objectives, which places greater demands on IT and the underlying infrastructure. To ensure continued success with AI, the right infrastructure must be in place to consolidate data storage and accelerate its usage across the entire data pipeline.