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Our seasoned analysts couple their industry-leading B2B research with in-depth buyer intent data for unparalleled insights about critical technology markets.
Clients trust us across their GTMs—from strategy and product development to competitive insights and content creation—because we deliver high-quality, actionable support.
Browse our extensive library of research reports, research-based content, and blogs for actionable data and expert analysis of the latest B2B technology trends, market dynamics, and business opportunities.
There was quite a bit of banter about boardroom cybersecurity actions at RSA Conference 2019. No surprise here, as business executives understand what’s at stake and are asking CISOs to provide more cyber risk data and metrics so they can work with them on intelligent risk mitigation strategies.
This Master Survey Results presentation focuses on 2019 IT budget expectations, technology initiatives and priorities, year-over-year spending change (overall and by technology), hiring/staffing challenges, and cloud adoption/usage trends.
I had the opportunity to connect with Sam Werner recently in San Francisco at IBM’s THINK 2019 event for a new data protection conversation. Check out the video to learn more about IBM’s data protection directions.
As adversaries continue to be more aggressive and more targeted in their attack techniques, security teams are continuously challenged to implement more comprehensive endpoint protection strategies to keep up. Next-generation security vendors like Carbon Black, CrowdStrike, and Cylance have set the agenda, delivering integrated prevention, detection, and response platforms leveraging the cloud and a single agent. Established endpoint players like Symantec, Trend Micro, and Sophos have quickly responded, delivering integrated solutions leveraging both cloud and a common agent. ESG research shows that 77% of companies surveyed plan to move to an integrated security suite with a preference towards a single vendor, with an even split between companies who are looking to next-gen providers and those looking to the large, established security players.
In its most recent announcement, Cohesity introduced new capabilities that will help its customers go beyond just backup or data consolidation, crossing what I call the “Data Management” chasm.
The fundamental issue with data is that there’s just too much of it, making it expensive to store, manage and truly leverage. At the same time, from a business perspective, data (within compliance reason) should be your friend, not your enemy. (more…)
I’ve attended the RSA Conference for the past 15 years, and things have changed quite a bit. The event has gone from a few thousand to around 50,000 attendees, leading to a confluence of humanity and traffic around the Moscone Center. Hotel room prices exceed $500 per night, even at some of the “boutique” (i.e., flea bag) hotels in and around Union Square. The RSA event has become the nexus where cybersecurity meets high-end capitalism.
In this video blog, ESG’s new principal analyst, Christina Richmond, and I preview what we expect to see at RSA Conference 2019. The scope and scale of RSA Conference continues to grow with adjunct events held by industry organizations such as the Cloud Security Alliance, vendors, and ESG with our own breakfast event. A few of the topics we expect to be front and center at this year’s RSA Conference include:
When I first entered the cybersecurity market in 2003, I’d already been working in the IT industry for about 16 years in storage, networking, and telecommunications previously. By the early 2000s, all three sectors had moved on from bits and bytes to focusing on how each technology could help organizations meet their business goals. Oh sure, we still talked speeds-and-feeds, but we led with things like business agility, productivity, and cost cutting. The technology was a means to an end rather than an end in itself.
When I got to the cybersecurity industry, I was surprised by what I saw. Unlike other areas of IT, cybersecurity was still deep in the weeds, focused on things like IP packets, application protocols, and malicious code. In other words, cybersecurity remained a “bottom-up” discipline as the cybersecurity team viewed the world from networks and devices “up the stack” to applications and the business. (more…)
In order to assess technology spending priorities over the next 12-18 months, ESG recently surveyed 810 IT and business professionals representing midmarket (100 to 999 employees) and enterprise-class (1,000 employees or more) organizations in North America and Western Europe. All respondents were personally responsible for or familiar with their organizations’ 2018 IT spending as well as their 2019 IT budget and spending plans at either an entire organization level or at a business unit/division/branch level.
I just got back from attending IBM Think in San Francisco. Though it was a quick trip across the country, I was inundated with IBM’s vision, covering topics from A (i.e., artificial intelligence) to Z (i.e., System Z) and everything in between.
Despite the wide-ranging discussion, IBM’s main focus was on three areas: 1) Hybrid cloud, 2) Advanced analytics, and 3) Security. For example, IBM’s hybrid cloud discussion centered on digital transformation and leaned heavily on its Red Hat acquisition, while advanced analytics included artificial intelligence, cognitive computing (Watson), neural networks, etc. To demonstrate its capabilities in these areas, IBM paraded out customers like Geico, Hyundai Credit Corporation, and Santander Bank, who are betting on IBM for game-changing digital transformation projects. (more…)
Today, Lenovo announced Lenovo TruScale, a new IT subscription service with a wealth of benefits for businesses seeking to offload the complexity of IT, thereby freeing resources to focus on higher-value activities. In other words, Lenovo takes care of the day-to-day minutia, and IT can free up the resources to focus on maximizing the value of their data and competing in the newly proclaimed digital economy.