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Artificial Intelligence

  • Data Readiness for Impactful Generative AI

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    Stephen Catanzano

    As organizations race to develop generative AI solutions to enable data-driven decision-making, create unique customer experiences, improve efficiencies, and build competitive advantages, the importance of data readiness has become increasingly evident. The need to prepare and manage enterprise data effectively for generative AI has placed a sharp focus on data quality, governance, and bias. These factors are now shaping how and when organizations bring their generative AI solutions to life.

    This research highlights a clear demand for generative AI driven by the fear of missing out. This is set against the backdrop of data readiness influencing the pace of adoption.

    To gain further insight into these trends, Enterprise Strategy Group surveyed 385 IT and data professionals at organizations in North America (U.S. and Canada) involved with or responsible for the data governance and AI technologies, processes, and programs used to manage their organization’s data.

    Already an Enterprise Strategy Group client? Log in to read the full report. If you are not yet a Subscription Client but would like to learn more about accessing this report, please contact us. 

  • Q4 2024 Activity Trends: What’s Driving Growth Across the Informa TechTarget & BrightTALK Network

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    Corey DeFreese

    Discover what’s trending on our network to engage IT buyers in market now and improve marketing and sales effectiveness. This report covers trending areas of interest across 240+ IT markets over the last 6 months (July 2024 – December 2024) in five (5) regions across the Informa TechTarget & BrightTALK network: WW, NA, EMEA, APAC, LATAM. In this report you will find:

    • The top 20 broad technology markets driving the most activity in the past 6 months. Activity data can help show where audience research is growing or declining and therefore help reinforce which markets are on the rise or declining.

    • The top 25 granular topics growing the most across the Informa TechTarget and BrightTALK network in the last 6 months. This gives insight into the content areas that are on the rise right now to leverage in your conversations.

    Already an Enterprise Strategy Group client? Log in to read the full report. If you are not yet a Subscription Client but would like to learn more about accessing this report, please contact us.

  • 2025 Technology Spending Intentions Survey

    ·

    Christian Perry

    Persisting macroeconomic uncertainty is not dampening IT investment plans as organizations rush to outfit their environments with the transformative potential of AI while ensuring their valuable data—data inevitably fed into large language models—is kept secure. To track these trends, Informa TechTarget’s Enterprise Strategy Group surveyed 1,351 senior IT and business decision-makers to ascertain IT budget outlooks for 2025, both overall and for specific technologies, and to determine the key business and technology priorities driving these spending plans. Survey respondents were employed at midmarket (100 to 999 employees) and enterprise-class (1,000 employees or more) organizations in North America, EMEA, APAC, and Latin America. All respondents were personally responsible for or familiar with their organization’s 2024 IT spending, as well as their 2025 IT budget and spending plans at either an entire organization level or a business unit, division, or branch level.

    Already an Enterprise Strategy Group client? Log in to read the full report.

    If you are not yet a Subscription Client but would like to learn more about accessing this report, please contact us.

  • The State of GenAI in 2024: Challenging Build, Buy, Partner

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    Mark Beccue

  • GenAI in IT Application Development

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    Torsten Volk

  • Impact of GenAI on Customer Service

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    Brian McKenna

  • Q3 2024 Activity Trends: What’s Driving Growth Across the TechTarget & BrightTALK Network

    ·

    Corey DeFreese

    Discover what’s trending on our network to engage IT buyers in market now and improve marketing and sales effectiveness. This report covers trending areas of interest across 240+ IT markets over the last 6 months (April 2024 – September 2024) in five (5) regions across the TechTarget & BrightTALK network: WW, NA, EMEA, APAC, LATAM. In this report you will find:

    ·The top 20 broad technology markets driving the most activity in the past 6 months. Activity data can help show where audience research is growing or declining and therefore help reinforce which markets are on the rise or declining.

    ·The top 25 granular topics growing the most across the TechTarget and BrightTALK network in the last 6 months. This gives insight into the content areas that are on the rise right now to leverage in your conversations.

    Already an Enterprise Strategy Group client? Log in to read the full report.

    If you are not yet a Subscription Client but would like to learn more about accessing this report, please contact us.

  • The State of GenAI in 2024: Adopters are Showing Maturity

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    Mark Beccue

  • The State of GenAI in 2024: GenAI Market Adoption is Accelerating

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    Mark Beccue

  • The State of the Generative AI Market: Widespread Transformation Continues

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    Mark Beccue

    Generative AI (GenAI) has taken the world by storm since OpenAI introduced ChatGPT in late 2022, and it is widely considered one of the most potentially transformative technologies in many years. However, GenAI technology and the market ecosystem are evolving quickly, and many organizations are struggling to stay abreast of the constantly changing landscape. TechTarget’s Enterprise Strategy Group recently surveyed professionals involved in generative AI initiatives at their organizations to gain insights into these trends.

    To learn more about these trends, download the free infographic, The State of the Generative AI Market: Widespread Transformation Continues.

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  • The State of the Generative AI Market: Widespread Transformation Continues

    ·

    Mark Beccue

    Generative AI (GenAI) has taken the world by storm since OpenAI introduced ChatGPT in late 2022, and it is widely considered one of the most potentially transformative technologies in many years. However, GenAI technology and the market ecosystem are evolving quickly, and many organizations are struggling to stay abreast of the constantly changing landscape. As this nascent market emerges, organizations continue to seek guidance to help steer their deployments, asking: What are the emerging best practices? Which use cases are prevailing? How mature is the market, and how is this maturity defined? Is it best to build, buy, or partner? The ever-evolving nature of the answers to these questions creates a complex scenario for organizations that want to leverage GenAI technology.

    To gain further insight into these trends and challenges, TechTarget’s Enterprise Strategy Group surveyed 832 professionals at organizations across the globe involved in the strategy, decision-making, selection, deployment, and management of generative AI initiatives and projects at their organization and familiar with their organization’s use of third parties to support generative AI initiatives.

    Already an Enterprise Strategy Group client? Log in to read the full report.

    If you are not yet a Subscription Client but would like to learn more about accessing this report, please contact us.

  • Q2 2024 Activity Trends: What’s Driving Growth Across the TechTarget & BrightTALK Network

    ·

    Corey DeFreese

    Discover what’s trending on our network to engage IT buyers in market now and improve marketing and sales effectiveness. This report covers trending areas of interest across 240+ IT markets over the last 6 months (January 2024 – June 2024) in five (5) regions across the TechTarget & BrightTALK network: WW, NA, EMEA, APAC, LATAM. In this report you will find:

    ·The top 20 broad technology markets driving the most activity in the past 6 months. Activity data can help show where audience research is growing or declining and therefore help reinforce which markets are on the rise or declining.

    ·The top 25 granular topics growing the most across the TechTarget and BrightTALK network in the last 6 months. This gives insight into the content areas that are on the rise right now to leverage in your conversations.

    Already an Enterprise Strategy Group client? Log in to read the full report.

    If you are not yet a Subscription Client but would like to learn more about accessing this report, please contact us.