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Browse our extensive library of research reports, research-based content, and blogs for actionable data and expert analysis of the latest B2B technology trends, market dynamics, and business opportunities.

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Business Applications & End-user Computing

  • Q4 2024 Activity Trends: What’s Driving Growth Across the Informa TechTarget & BrightTALK Network

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    Corey DeFreese

    Discover what’s trending on our network to engage IT buyers in market now and improve marketing and sales effectiveness. This report covers trending areas of interest across 240+ IT markets over the last 6 months (July 2024 – December 2024) in five (5) regions across the Informa TechTarget & BrightTALK network: WW, NA, EMEA, APAC, LATAM. In this report you will find:

    • The top 20 broad technology markets driving the most activity in the past 6 months. Activity data can help show where audience research is growing or declining and therefore help reinforce which markets are on the rise or declining.

    • The top 25 granular topics growing the most across the Informa TechTarget and BrightTALK network in the last 6 months. This gives insight into the content areas that are on the rise right now to leverage in your conversations.

    Already an Enterprise Strategy Group client? Log in to read the full report. If you are not yet a Subscription Client but would like to learn more about accessing this report, please contact us.

  • 2025 Technology Spending Intentions Survey

    ·

    Christian Perry

    This Complete Survey Results presentation focuses on 2025 IT budget expectations, technology initiatives and priorities, year-over-year spending changes (overall and by different technologies), overall technology and business drivers for IT investments, skill shortages, and application deployment trends.

    Already an Enterprise Strategy Group client? Log in to read the full report.

    If you are not yet a Subscription Client but would like to learn more about accessing this report, please contact us.

  • 2025 Technology Spending Intentions

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    Christian Perry

    Persisting macroeconomic uncertainty is not dampening IT investment plans as organizations rush to outfit their environments with the transformative potential of AI while ensuring their valuable data—data inevitably fed into large language models—is kept secure. To track these trends, Informa TechTarget’s Enterprise Strategy Group surveyed senior IT and business decision-makers to ascertain IT budget outlooks for 2025, both overall and for specific technologies, and to determine the key business and technology priorities driving these spending plans.

    To learn more about these trends, download the free infographic, 2025 Technology Spending Intentions Survey.

    Download Now

  • 2025 Technology Spending Intentions Survey

    ·

    Christian Perry

    Persisting macroeconomic uncertainty is not dampening IT investment plans as organizations rush to outfit their environments with the transformative potential of AI while ensuring their valuable data—data inevitably fed into large language models—is kept secure. To track these trends, Informa TechTarget’s Enterprise Strategy Group surveyed 1,351 senior IT and business decision-makers to ascertain IT budget outlooks for 2025, both overall and for specific technologies, and to determine the key business and technology priorities driving these spending plans. Survey respondents were employed at midmarket (100 to 999 employees) and enterprise-class (1,000 employees or more) organizations in North America, EMEA, APAC, and Latin America. All respondents were personally responsible for or familiar with their organization’s 2024 IT spending, as well as their 2025 IT budget and spending plans at either an entire organization level or a business unit, division, or branch level.

    Already an Enterprise Strategy Group client? Log in to read the full report.

    If you are not yet a Subscription Client but would like to learn more about accessing this report, please contact us.

  • Q3 2024 Activity Trends: What’s Driving Growth Across the TechTarget & BrightTALK Network

    ·

    Corey DeFreese

    Discover what’s trending on our network to engage IT buyers in market now and improve marketing and sales effectiveness. This report covers trending areas of interest across 240+ IT markets over the last 6 months (April 2024 – September 2024) in five (5) regions across the TechTarget & BrightTALK network: WW, NA, EMEA, APAC, LATAM. In this report you will find:

    ·The top 20 broad technology markets driving the most activity in the past 6 months. Activity data can help show where audience research is growing or declining and therefore help reinforce which markets are on the rise or declining.

    ·The top 25 granular topics growing the most across the TechTarget and BrightTALK network in the last 6 months. This gives insight into the content areas that are on the rise right now to leverage in your conversations.

    Already an Enterprise Strategy Group client? Log in to read the full report.

    If you are not yet a Subscription Client but would like to learn more about accessing this report, please contact us.

  • VDI and DaaS Trends in the Hybrid Digital Workplace

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    Gabe Knuth

    This Complete Survey Results presentation focuses on end-user computing environments, specifically how organizations are securely delivering applications, data, desktops, and endpoints to hybrid and remote users and how desktop and application virtualization technologies are used to help these efforts.

    Already an Enterprise Strategy Group client? Log in to read the full report.

    If you are not yet a Subscription Client but would like to learn more about accessing this report, please contact us.

  • Q2 2024 Activity Trends: What’s Driving Growth Across the TechTarget & BrightTALK Network

    ·

    Corey DeFreese

    Discover what’s trending on our network to engage IT buyers in market now and improve marketing and sales effectiveness. This report covers trending areas of interest across 240+ IT markets over the last 6 months (January 2024 – June 2024) in five (5) regions across the TechTarget & BrightTALK network: WW, NA, EMEA, APAC, LATAM. In this report you will find:

    ·The top 20 broad technology markets driving the most activity in the past 6 months. Activity data can help show where audience research is growing or declining and therefore help reinforce which markets are on the rise or declining.

    ·The top 25 granular topics growing the most across the TechTarget and BrightTALK network in the last 6 months. This gives insight into the content areas that are on the rise right now to leverage in your conversations.

    Already an Enterprise Strategy Group client? Log in to read the full report.

    If you are not yet a Subscription Client but would like to learn more about accessing this report, please contact us.

  • The Evolution of Digital Experience Platforms

    ·

    Brian McKenna

    Headless content management and commerce strategies can enable enterprises to keep up with the evolution of devices, apps, and channels their customers use, but traditional content management systems make the headless approach difficult or unattainable. Many content management software vendors have transitioned from on-premises to cloud offerings and broken their application features into microservices. This has led to a wider range of choices for buyers and paved the way for API-driven headless architecture as well as hybrid and decoupled CMSs. TechTarget’s Enterprise Strategy Group recently surveyed IT and business professionals responsible for digital transformation strategies, digital experience platforms (DXPs), and customer experience ecosystems to understand how DXPs are evolving.

    To learn more about these trends, download the free infographic, The Evolution of Digital Experience Platforms.

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  • The Synergy Between Generative AI and Contact Centers

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    Brian McKenna

    Generative AI (GenAI) is on the operations improvement roadmap of business lines across industries, and the sphere of customer experience is no different. Research from TechTarget’s Enterprise Strategy Group shows cautious optimism from leaders tasked with directing contact centers that GenAI could boost productivity and effectiveness in supporting crucial customer interactions.

    Already an Enterprise Strategy Group client? Log in to read the full report.
    If you are not yet a Subscription Client but would like to learn more about accessing this report, please contact us.

  • The Shift Toward Cloud-based Contact Centers

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    Brian McKenna

    Years later, the effects of the pandemic on enterprise technology use are still unfolding, such as mandates for remote work forcing even the most legacy businesses and industries to examine digital transformation and cloud services. Research by TechTarget’s Enterprise Strategy Group shows that, in the wake of supporting shifting work environments over the past several years, customer service business lines are starting to favor cloud deployments for contact centers.

    Already an Enterprise Strategy Group client? Log in to read the full report.
    If you are not yet a Subscription Client but would like to learn more about accessing this report, please contact us.

  • Red Hat OpenShift Virtualization Expands Enterprise Capabilities

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    Torsten Volk

    Research by TechTarget’s Enterprise Strategy Group shows that 43% of organizations prefer to retain existing applications on-premises but at the same time shift them to more modern architectures. This demonstrates how important it is to offer organizations a gradual, controlled, and hybrid approach to application modernization.

    Red Hat’s OpenShift 4.16 adds several strong enterprise-grade features that aim to enable OpenShift Virtualization to allow organizations to modernize at their own pace by running legacy apps and modern microservices apps side-by-side on the same platform.

    To learn more, download the free brief, Red Hat OpenShift Virtualization Expands Enterprise Capabilities.

    Download Now

  • The Evolution of Digital Experience Platforms

    ·

    Brian McKenna

    Today, web publishing is delivered not just to PCs, but to tablets, smartphones, and even virtual reality headsets. This is font of headless and composable content management systems that create digital experiences for consumers. Enterprise Strategy Group conducted research in 2024 to understand how DXPs are evolving in the context of this putative shift. The expectation was that legacy web content management is failing at digital customer experience support since aging content management systems cannot handle customer data and keep up with digital customer service, marketing personalization, and commerce operations. CRM-based integrated application stacks might have some customer service and e-commerce functionality, but they lack sophisticated content lifecycle management. Vendors have a difficult time understanding their customers in this shifting digital experience.

    Headless content management and headless commerce strategies can enable enterprises to keep up with the evolution of devices, apps, and channels their customers use, but traditional content management systems make the headless approach difficult or unattainable. Previous Enterprise Strategy Group research revealed that while many organizations still rely on traditional content management systems, others have made the leap to headless and hybrid CMSs, with more adoption in the works. Many content management software vendors have transitioned from on-premises to cloud offerings and broken their application features into microservices in the last decade. This has led to a wider range of choices for buyers and paved the way for API-driven headless architecture and its cousins, hybrid and decoupled CMSs.

    This is a market characterized by confusion and use incomprehension, so to gain further insights into these trends, TechTarget’s Enterprise Strategy Group surveyed 370 IT and business decision-makers in North America (US and Canada) responsible for digital transformation strategies, digital experience platforms, and customer experience ecosystems.

    Already an Enterprise Strategy Group client? Log in to read the full report.
    If you are not yet a Subscription Client but would like to learn more about accessing this report, please contact us.