Data Management, Analytics & AI

  • Mitigating Customer Service Tool Sprawl With AI

    The proliferation of customer-centric systems, tools, and applications within businesses is daunting, especially when undermining goals of operational speed, agility, and efficiency. This extends to customer service (CS) operations, which increasingly supports overarching customer experience initiatives. Recent research by Informa TechTarget’s Enterprise Strategy Group explored how organizations harness the power of generative AI (GenAI) to mitigate the potentially negative effects of having distributed and/or siloed CS applications and tools throughout a business.

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  • Using AI to Optimize Customer Experience Strategies

    Customer experience (CX) strategies are often at the heart of competitive differentiation today. From personalized experiences and top-notch customer service (CS) to ensuring trust and process efficiency, many businesses recognize the importance of supercharging CX practices to maintain customer loyalty and improve customer acquisition. Recent research by Informa TechTarget’s Enterprise Strategy Group investigated how organizations view and act on the opportunity to augment and improve CX strategies by using cutting-edge AI technology that drives automation and other improvements.

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  • Massive data volumes, data privacy and security concerns, rising costs for high-performance infrastructure, advanced skill requirements, and other challenges make AI implementation a complex endeavor. Organizations want a solution that can improve the time to value but need assurances they can rapidly scale to meet the wider needs of the business. This fuels the debate of whether to build custom AI solutions or leverage third-party, pre-integrated solutions. TechTarget’s Enterprise Strategy Group recently surveyed technical and business stakeholders involved with AI initiatives and projects to gain insights into these trends.

    To learn more about these trends, download the free infographic, Navigating Build-versus-buy Dynamics for Enterprise-ready AI. 

  • This Complete Survey Results presentation focuses on AI adoption, maturity, data management, integration, and investment levels; enterprise-ready AI requirements, purchase factors, key metrics, and procurement preferences; and perceptions of hybrid AI.

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  • As organizations pursue AI, the path to success is filled with challenges. Massive data volumes, data privacy and security concerns, rising costs for high-performance infrastructure, advanced skill requirements, and other challenges make AI implementation a complex endeavor. Organizations want a solution that can improve the time to value but need assurances they can rapidly scale to meet the wider needs of the business. This fuels the debate of whether to build custom AI solutions or leverage third-party, pre-integrated solutions.

    This decision ultimately depends on the specific needs and goals of each organization. Some may find that building a custom solution is worth the investment in talent and best-of-breed infrastructure that provides greater flexibility and control. Others may prioritize simplicity, time to market, and time to value with a pre-integrated solution. Regardless of which approach organizations choose, they must consider critical factors for successful AI implementations, including the level of expertise and available resources within the organization, data privacy and security requirements, and the long-term scalability needs of the business.

    To gain further insight into these trends, Enterprise Strategy Group surveyed 376 technical and business stakeholders at organizations in North America (U.S. and Canada) involved with or responsible for the strategy, decision-making, selection, deployment, and management of AI initiatives and projects.

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  • Discover what’s trending on our network to engage IT buyers in market now and improve marketing and sales effectiveness. This report covers trending areas of interest across 240+ IT markets over the last 6 months (July 2024 – December 2024) in five (5) regions across the Informa TechTarget & BrightTALK network: WW, NA, EMEA, APAC, LATAM. In this report you will find:

    • The top 20 broad technology markets driving the most activity in the past 6 months. Activity data can help show where audience research is growing or declining and therefore help reinforce which markets are on the rise or declining.

    • The top 25 granular topics growing the most across the Informa TechTarget and BrightTALK network in the last 6 months. This gives insight into the content areas that are on the rise right now to leverage in your conversations.

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  • As organizations settle into a range of generative AI (GenAI) use cases, teams are getting assessments underway to measure whether deployments are successful and meeting expectations. Research by TechTarget’s Enterprise Strategy Group looked into how organizations are monitoring the progress of their GenAI initiatives as they seek productivity gains and business value that exceed expectations.

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  • As generative AI (GenAI) barrels forth within organizations across numerous use cases, teams are ramping up their use of large language models (LLMs) to support these initiatives. Whether developed internally or with the expertise of specialized third parties, these models are helping organizations to streamline, scale, and customize their GenAI initiatives. Research by TechTarget’s Enterprise Strategy Group uncovered the modes by which professionals are engaging today with LLMs to achieve their GenAI goals.

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  • Training foundation models is very time-consuming and expensive and is largely limited to the creators of the models. Enterprises want a great deal more control over models they use. Amazon SageMaker HyperPod was created by AWS in consultation with its customers to address some of these issues. One of the most intriguing trends to develop since HyperPod was introduced is enterprise-developed foundation models.

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  • 2025 Technology Spending Intentions Survey

    This Complete Survey Results presentation focuses on 2025 IT budget expectations, technology initiatives and priorities, year-over-year spending changes (overall and by different technologies), overall technology and business drivers for IT investments, skill shortages, and application deployment trends.

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  • 2025 Technology Spending Intentions

    Persisting macroeconomic uncertainty is not dampening IT investment plans as organizations rush to outfit their environments with the transformative potential of AI while ensuring their valuable data—data inevitably fed into large language models—is kept secure. To track these trends, Informa TechTarget’s Enterprise Strategy Group surveyed senior IT and business decision-makers to ascertain IT budget outlooks for 2025, both overall and for specific technologies, and to determine the key business and technology priorities driving these spending plans.

    To learn more about these trends, download the free infographic, 2025 Technology Spending Intentions Survey.

  • 2025 Technology Spending Intentions Survey

    Persisting macroeconomic uncertainty is not dampening IT investment plans as organizations rush to outfit their environments with the transformative potential of AI while ensuring their valuable data—data inevitably fed into large language models—is kept secure. To track these trends, Informa TechTarget’s Enterprise Strategy Group surveyed 1,351 senior IT and business decision-makers to ascertain IT budget outlooks for 2025, both overall and for specific technologies, and to determine the key business and technology priorities driving these spending plans. Survey respondents were employed at midmarket (100 to 999 employees) and enterprise-class (1,000 employees or more) organizations in North America, EMEA, APAC, and Latin America. All respondents were personally responsible for or familiar with their organization’s 2024 IT spending, as well as their 2025 IT budget and spending plans at either an entire organization level or a business unit, division, or branch level.

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