Our seasoned analysts couple their industry-leading B2B research with in-depth buyer intent data for unparalleled insights about critical technology markets.
Clients trust us across their GTMs—from strategy and product development to competitive insights and content creation—because we deliver high-quality, actionable support.
Browse our extensive library of research reports, research-based content, and blogs for actionable data and expert analysis of the latest B2B technology trends, market dynamics, and business opportunities.
Our seasoned analysts couple their industry-leading B2B research with in-depth buyer intent data for unparalleled insights about critical technology markets.
Clients trust us across their GTMs—from strategy and product development to competitive insights and content creation—because we deliver high-quality, actionable support.
Browse our extensive library of research reports, research-based content, and blogs for actionable data and expert analysis of the latest B2B technology trends, market dynamics, and business opportunities.
As Enterprise Strategy Group’s regional director of analyst services for APAC, Aaron Tan helps clients identify and quantify key market trends on a wide range of technology topics, including cloud infrastructure, DevOps, business applications, and cybersecurity in the Asia-Pacific region.
Aaron also serves as Editor in Chief, APAC at ESG’s parent company, TechTarget.
Aaron is a seasoned media and information professional who has been involved in technology implementations in the public sector and has nearly two decades of experience covering B2B technology for leading media companies. He has held various managerial roles in the Singapore public sector, including the National Library Board of Singapore and the Infocomm Media Development Authority.
Aaron holds a bachelor’s degree in Communications from Nanyang Technological University Singapore and a master’s degree in Information Science from Syracuse University in Syracuse, New York.
The growing use of public cloud services in Asia-Pacific has not only drawn cloud suppliers to the region but also integration platform players who provide the glue that ties cloud services together in a multi- cloud and hybrid IT environment.”
Aaron Tan Regional Director Analyst Services, APAC
Principal Analyst Simon Robinson has more than 25 years of experience leading analyst teams and producing research and insight into all aspects of digital infrastructure.
Simon focuses on delivering research insights into the rapidly evolving technology landscape to help clients position their infrastructure solutions for success.
Simon was an IT journalist and editor before becoming a founding analyst at 451 Research, where he led the storage and infrastructure research practice. He is an industry-recognized authority, commentator, and public speaker on a range of emerging storage technologies, including disk-based backup, object storage, cloud storage, all-flash storage, and hyperconverged infrastructure. Simon also led survey-based products and managed 451’s analyst team prior to the company’s acquisition by S&P Global in 2019. He assumed overall responsibility for the Technology, Media and Telecoms research team following S&P’s acquisition of IHS Markit.
Simon is based in the UK and has a degree in Economics from the University of Central Lancashire.
Data is an organization’s lifeblood, at the heart of next-generation intelligent applications and services. As data becomes ever more distributed it’s never been more important for IT organizations to build out a modern, performant, intelligent, and connected data storage infrastructure; it’s increasingly a critical, foundational piece of any successful organization.”
Simon Robinson Principal Analyst, Storage & Converged Infrastructure
Organizations seeking digital transformation success are ensuring their operations run on modernized infrastructure. Recent research by TechTarget’s Enterprise Strategy Group found that as AI initiatives pervade a variety of teams and departmental goals, IT leaders are swinging their focus from augmenting the compute layer to optimizing their storage. Already an Enterprise Strategy Group client? Log […]
IT service management (ITSM) is going modern, and the approach is paying big dividends. Businesses modernizing their ITSM systems report myriad business and operational benefits, so despite the added complexity that often comes with modernization, organizations continue to move ahead with major upgrades.
Learn more about these trends with the infographic, Modern IT Service Management.
As organizations continue to adopt multiple public cloud providers, maintain multiple data centers, and scale edge and colocation environments, IT decision makers must consider a wealth of locations to deploy new workloads and migrate existing workloads. Where an application is deployed depends on numerous factors, including the type of application, the needs of the application, the needs of the business, and the priorities of the organization.
To gain insight into the strategy, process, personas, and considerations involved in multi-cloud applications deployment migration decisions, Enterprise Strategy Group surveyed 350 IT professionals in North America (US and Canada) responsible for evaluating, purchasing, and managing applications for their organization.
This study sought to answer the following questions:
How do organizations distribute IT budgets across application deployment locations, including on-premises, infrastructure-as-a-service (IaaS), software-as-a-service (SaaS), platform-as-a-service (PaaS), edge, and colocation?
Among users of public cloud services, how are IT budgets distributed between primary and secondary providers?
How do organizations expect their spending on application deployment locations to change in the next 24 months?
Do organizations have preferred cloud vendors they default to for application deployments, or do they choose providers based primarily on the application or cost?
What role do internal groups play in determining deployment plans and locations for new and existing applications?
What types of applications drive the use of one public cloud infrastructure provider over another?
What application attributes or requirements for new applications most influence the choice of provider?
What percentage of existing applications are strong, potential, or not candidates to move to public cloud services over the next five years? Which applications are not candidates, and why not?
What are organizations’ strategies for existing applications in terms of modernization and migration?
When and how are cloud cost optimization tools in the application deployment decision process?
Which factors influence decisions when evaluating the cost of cloud application deployments?
What is the adoption status of distributed applications in today’s IT environments?
How many inter-cloud application integrations do organizations currently manage?
What challenges do organizations encounter when monitoring, measuring, and ensuring SLA adherence for applications that rely on inter-cloud integrations?
What application types are unsuitable for use as distributed applications and inter-cloud integration?
Why do organizations use more than one public cloud infrastructure provider? What applications or application requirements lead to the use of secondary providers?
What KPIs are used to measure the value and effectiveness of application deployment locations?
Survey participants represented a wide range of industries including manufacturing, technology, financial services, and retail/wholesale. For more details, please see the Research Methodology and Respondent Demographics sections of this report.
The 2023 Technology Spending Intentions Survey from Enterprise Strategy Group indicates that organizations focused on rapidly developing and deploying cloud-native applications use DevOps and agile software development methodologies more frequently than others. This implies that being cloud-native is as much about embracing iterative methodologies as it is about the technology. The survey findings also suggest that an organization’s use of cloud-native applications and its level of adoption of agile methodologies can have a substantial impact on its digital transformation journey and maturity.
While organizations can have altruistic reasons for embracing and implementing environmental, social, and governance (ESG) initiatives, there are also more self-serving drivers. Indeed, not only is improved brand development the most commonly cited ESG objective, nearly half of early adopters identify it as a benefit they have already realized as a result of implementing these initiatives.
The principles of environmental, social, and governance (ESG) initiatives increasingly matter as a technology brand attribute and are subsequently new and important evaluation factors for IT buyers. It follows then that the vast majority of organizations will pay a price premium for products and/or services from vendors that demonstrate a firm commitment to ESG, a trend that is even more pronounced among younger organizations.
I’m honored to be a part of the Enterprise Strategy Group (ESG) as lead analyst for observability, IT operations, and sustainability in IT. Previously, I was publisher and VP of market insights for infrastructure at ESG’s parent organization, TechTarget. In that role, I worked with hundreds of IT vendors’ leadership teams helping them leverage original market insights to improve their go-to-market results. Throughout that time, one consistent observation I had was that the content and insights that came from Enterprise Strategy Group were both more insightful and higher performing than content that came from other analyst groups– big ones you’ve heard of –because ESG always brought “the bigger truth” to light. And that truth was being illuminated by industry heavyweights– people like Jon Oltsik and Adam Demattia – who are amongst the smartest and most effective people I’ve ever worked with in their respective domains.
As a researcher and data nerd (and confirmed sapiosexual), I get excited by the quality and quantity of data available to me to assist in providing you with market insights – especially around emerging trends and market changes. Imagine having real-time data on what 29 million IT buyers are researching right now and how exactly that is changing. Is that useful information for a marketer or product strategist? Imagine being able to combine that with deep topical research that is informed by surveys and end-user interviews. Couple that with a group of analysts who are all well regarded in their areas of expertise and you end up with nirvana – OK, not quite nirvana – but a really great situation, nonetheless.
My goal is to be as useful as possible to Enterprise Strategy Group clients by providing them with the best insights, commentary, and content – as ESG has always done for its clients.
Take a look at this video with myself and my esteemed colleague, Scott Sinclair, as we have a brief discussion about what brought me to the Enterprise Strategy Group and what I see as the major market dynamics that will impact observability in the near term. We also discuss how sustainability goals are changing infrastructure, operations, and software buyers both in what they buy and how they manage its usage and lifecycle. Suffice it to say that the combination of economic outlook, artificial intelligence, cloud-native development, and a mass realization that unmanaged cloud is expensive is going to make 2023 a year of great change. Let’s go!
Despite global macroeconomic conditions, aggressive technology investments are expected to continue among more digitally transformed organizations. See highlights from research into these trends by TechTarget’s Enterprise Strategy Group with this infographic, 2023 Technology Spending Intentions.
