Our seasoned analysts couple their industry-leading B2B research with in-depth buyer intent data for unparalleled insights about critical technology markets.
Clients trust us across their GTMs—from strategy and product development to competitive insights and content creation—because we deliver high-quality, actionable support.
Browse our extensive library of research reports, research-based content, and blogs for actionable data and expert analysis of the latest B2B technology trends, market dynamics, and business opportunities.
Our seasoned analysts couple their industry-leading B2B research with in-depth buyer intent data for unparalleled insights about critical technology markets.
Clients trust us across their GTMs—from strategy and product development to competitive insights and content creation—because we deliver high-quality, actionable support.
Browse our extensive library of research reports, research-based content, and blogs for actionable data and expert analysis of the latest B2B technology trends, market dynamics, and business opportunities.
Senior Analyst Jon Brown has 20+ years of experience in IT product management as well as a passion for marketing and product positioning.
Jon was formerly Vice President, Market Insights at TechTarget, Enterprise Strategy Group’s parent company, and Publisher of TechTarget CIO, TechTarget IT Operations, and TechTarget Sustainability & ESG.
Prior to joining TechTarget and Enterprise Strategy Group, Jon held product, sales, and business management leadership roles at a variety of enterprise software firms. He holds a BA from Amherst College in Amherst, Massachusetts and an MBA from The Isenberg School of Management at the University of Massachusetts, Amherst.
Sustainability is rising as a purchase decision factor, and all IT vendors must be able to demonstrate their commitment to these principles or face potential elimination from purchase consideration by multinational organizations.”
Jon Brown Senior Analyst, Data Protection, Ops & Sustainability
Artificial intelligence (AI) is transforming the world of backup and recovery, bringing new opportunities and challenges for organizations that want to protect and leverage their data assets for business value. AI can help automate backup and recovery processes, improve data security and resilience, enable data reuse and insights, and optimize costs and performance. However, AI […]
Practice Director Scott Sinclair leads ESG’s analyst team focused on infrastructure, cloud and DevOps.
Scott a proven history with 25+ years of experience in the server and storage industries. He uses his keen understanding, which he leveraged while investigating new technologies and designing business strategies for Fortune 500 technology companies, to solve unique problems for his clients.
Prior to joining Enterprise Strategy Group, Scott held senior product management and marketing roles at enterprise storage vendors Dell Technologies and EMC Corp.
Scott holds a bachelor’s degree in Computer Engineering from Vanderbilt University in Nashville, Tennessee, and an MBA from the Texas McCombs School of Business at the University of Texas at Austin.
The cloud experience has been too beneficial to businesses for it to be isolated to off-premises public cloud services alone; the mission of contemporary IT is to extend the cloud experience everywhere.”
Scott Sinclair Practice Director, Infrastructure, Cloud & DevOps
Edge computing locations are important and often mission-critical sites for business transactions and operations. As such, they can be the point of ingress for large volumes of data with varied processing and storage needs. Recent research by TechTarget’s Enterprise Strategy Group examined the storage profile of edge sites for further insights into this landscape. Already […]
As Enterprise Strategy Group’s regional director of analyst services for APAC, Aaron Tan helps clients identify and quantify key market trends on a wide range of technology topics, including cloud infrastructure, DevOps, business applications, and cybersecurity in the Asia-Pacific region.
Aaron also serves as Editor in Chief, APAC at ESG’s parent company, TechTarget.
Aaron is a seasoned media and information professional who has been involved in technology implementations in the public sector and has nearly two decades of experience covering B2B technology for leading media companies. He has held various managerial roles in the Singapore public sector, including the National Library Board of Singapore and the Infocomm Media Development Authority.
Aaron holds a bachelor’s degree in Communications from Nanyang Technological University Singapore and a master’s degree in Information Science from Syracuse University in Syracuse, New York.
The growing use of public cloud services in Asia-Pacific has not only drawn cloud suppliers to the region but also integration platform players who provide the glue that ties cloud services together in a multi- cloud and hybrid IT environment.”
Aaron Tan Regional Director Analyst Services, APAC
Principal Analyst Simon Robinson has more than 25 years of experience leading analyst teams and producing research and insight into all aspects of digital infrastructure.
Simon focuses on delivering research insights into the rapidly evolving technology landscape to help clients position their infrastructure solutions for success.
Simon was an IT journalist and editor before becoming a founding analyst at 451 Research, where he led the storage and infrastructure research practice. He is an industry-recognized authority, commentator, and public speaker on a range of emerging storage technologies, including disk-based backup, object storage, cloud storage, all-flash storage, and hyperconverged infrastructure. Simon also led survey-based products and managed 451’s analyst team prior to the company’s acquisition by S&P Global in 2019. He assumed overall responsibility for the Technology, Media and Telecoms research team following S&P’s acquisition of IHS Markit.
Simon is based in the UK and has a degree in Economics from the University of Central Lancashire.
Data is an organization’s lifeblood, at the heart of next-generation intelligent applications and services. As data becomes ever more distributed it’s never been more important for IT organizations to build out a modern, performant, intelligent, and connected data storage infrastructure; it’s increasingly a critical, foundational piece of any successful organization.”
Simon Robinson Principal Analyst, Storage & Converged Infrastructure
Organizations seeking digital transformation success are ensuring their operations run on modernized infrastructure. Recent research by TechTarget’s Enterprise Strategy Group found that as AI initiatives pervade a variety of teams and departmental goals, IT leaders are swinging their focus from augmenting the compute layer to optimizing their storage. Already an Enterprise Strategy Group client? Log […]
IT service management (ITSM) is going modern, and the approach is paying big dividends. Businesses modernizing their ITSM systems report myriad business and operational benefits, so despite the added complexity that often comes with modernization, organizations continue to move ahead with major upgrades.
Learn more about these trends with the infographic, Modern IT Service Management.
As organizations continue to adopt multiple public cloud providers, maintain multiple data centers, and scale edge and colocation environments, IT decision makers must consider a wealth of locations to deploy new workloads and migrate existing workloads. Where an application is deployed depends on numerous factors, including the type of application, the needs of the application, the needs of the business, and the priorities of the organization.
To gain insight into the strategy, process, personas, and considerations involved in multi-cloud applications deployment migration decisions, Enterprise Strategy Group surveyed 350 IT professionals in North America (US and Canada) responsible for evaluating, purchasing, and managing applications for their organization.
This study sought to answer the following questions:
How do organizations distribute IT budgets across application deployment locations, including on-premises, infrastructure-as-a-service (IaaS), software-as-a-service (SaaS), platform-as-a-service (PaaS), edge, and colocation?
Among users of public cloud services, how are IT budgets distributed between primary and secondary providers?
How do organizations expect their spending on application deployment locations to change in the next 24 months?
Do organizations have preferred cloud vendors they default to for application deployments, or do they choose providers based primarily on the application or cost?
What role do internal groups play in determining deployment plans and locations for new and existing applications?
What types of applications drive the use of one public cloud infrastructure provider over another?
What application attributes or requirements for new applications most influence the choice of provider?
What percentage of existing applications are strong, potential, or not candidates to move to public cloud services over the next five years? Which applications are not candidates, and why not?
What are organizations’ strategies for existing applications in terms of modernization and migration?
When and how are cloud cost optimization tools in the application deployment decision process?
Which factors influence decisions when evaluating the cost of cloud application deployments?
What is the adoption status of distributed applications in today’s IT environments?
How many inter-cloud application integrations do organizations currently manage?
What challenges do organizations encounter when monitoring, measuring, and ensuring SLA adherence for applications that rely on inter-cloud integrations?
What application types are unsuitable for use as distributed applications and inter-cloud integration?
Why do organizations use more than one public cloud infrastructure provider? What applications or application requirements lead to the use of secondary providers?
What KPIs are used to measure the value and effectiveness of application deployment locations?
Survey participants represented a wide range of industries including manufacturing, technology, financial services, and retail/wholesale. For more details, please see the Research Methodology and Respondent Demographics sections of this report.
The 2023 Technology Spending Intentions Survey from Enterprise Strategy Group indicates that organizations focused on rapidly developing and deploying cloud-native applications use DevOps and agile software development methodologies more frequently than others. This implies that being cloud-native is as much about embracing iterative methodologies as it is about the technology. The survey findings also suggest that an organization’s use of cloud-native applications and its level of adoption of agile methodologies can have a substantial impact on its digital transformation journey and maturity.
