While organizations can have altruistic reasons for embracing and implementing environmental, social, and governance (ESG) initiatives, there are also more self-serving drivers. Indeed, not only is improved brand development the most commonly cited ESG objective, nearly half of early adopters identify it as a benefit they have already realized as a result of implementing these initiatives.
Infrastructure, Cloud & DevOps
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The principles of environmental, social, and governance (ESG) initiatives increasingly matter as a technology brand attribute and are subsequently new and important evaluation factors for IT buyers. It follows then that the vast majority of organizations will pay a price premium for products and/or services from vendors that demonstrate a firm commitment to ESG, a trend that is even more pronounced among younger organizations.
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I’m honored to be a part of the Enterprise Strategy Group (ESG) as lead analyst for observability, IT operations, and sustainability in IT. Previously, I was publisher and VP of market insights for infrastructure at ESG’s parent organization, TechTarget. In that role, I worked with hundreds of IT vendors’ leadership teams helping them leverage original market insights to improve their go-to-market results. Throughout that time, one consistent observation I had was that the content and insights that came from Enterprise Strategy Group were both more insightful and higher performing than content that came from other analyst groups– big ones you’ve heard of –because ESG always brought “the bigger truth” to light. And that truth was being illuminated by industry heavyweights– people like Jon Oltsik and Adam Demattia – who are amongst the smartest and most effective people I’ve ever worked with in their respective domains.
As a researcher and data nerd (and confirmed sapiosexual), I get excited by the quality and quantity of data available to me to assist in providing you with market insights – especially around emerging trends and market changes. Imagine having real-time data on what 29 million IT buyers are researching right now and how exactly that is changing. Is that useful information for a marketer or product strategist? Imagine being able to combine that with deep topical research that is informed by surveys and end-user interviews. Couple that with a group of analysts who are all well regarded in their areas of expertise and you end up with nirvana – OK, not quite nirvana – but a really great situation, nonetheless.
My goal is to be as useful as possible to Enterprise Strategy Group clients by providing them with the best insights, commentary, and content – as ESG has always done for its clients.
Take a look at this video with myself and my esteemed colleague, Scott Sinclair, as we have a brief discussion about what brought me to the Enterprise Strategy Group and what I see as the major market dynamics that will impact observability in the near term. We also discuss how sustainability goals are changing infrastructure, operations, and software buyers both in what they buy and how they manage its usage and lifecycle. Suffice it to say that the combination of economic outlook, artificial intelligence, cloud-native development, and a mass realization that unmanaged cloud is expensive is going to make 2023 a year of great change. Let’s go!
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Despite global macroeconomic conditions, aggressive technology investments are expected to continue among more digitally transformed organizations. See highlights from research into these trends by TechTarget’s Enterprise Strategy Group with this infographic, 2023 Technology Spending Intentions.
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Research Objectives
Based on a survey of 742 senior IT decision makers at midmarket and enterprise organizations, the 2023 Technology Spending Intentions Survey analyzes private and public sector technology spending expectations, the business and technology priorities driving those plans, and year-over-year trends in technology adoption and customer preferences. This year’s study from TechTarget’s Enterprise Strategy Group finds that enterprise technology spending will generally slow due to global macroeconomic conditions and the threat of a worldwide recession, but aggressive investments are expected to continue among more digitally transformed organizations.
For more information on this research, please visit www.esg-global.com/2023-technology-spending.
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Research Objectives
Ascertain IT budget outlook for 2023 overall and for specific technologies.
Determine key business and technology priorities driving 2023 spending plans.
Establish a profile of digitally mature companies in terms of the technologies and processes underlying their IT strategies.
Monitor YoY trends with respect to technology adoption and changing customer preferences.
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If you are not yet a Subscription Client but would like to learn more about accessing this report, please contact us.
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IT suppliers’ environmental, social, and governance (ESG) program status is a new and important evaluation factor for buyers.
See data behind this emerging trend with this free Enterprise Strategy Group Infographic, The Role of ESG Programs in IT Decision Making.
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Research Objectives
Measure the impact of environmental, social, and governance (ESG) initiatives on the IT evaluation and purchase process. Identify the groups within organizations most responsible for adhering to ESG requirements as part of IT purchases. Highlight the costs and benefits that organizations have experienced as a result of complying with ESG initiatives. Determine which vendors/brands are perceived as strong in terms of ESG and which are viewed as laggards.
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As enterprises digitally transform and IT environments become more dispersed across multiple public clouds and on-premises data centers, the process of moving data, applications, and workloads to and from various locations quickly becomes regular practice. Moving just one application to and from a location can be difficult, time-consuming, and expensive, in most cases requiring a week or more. For large environments, the costs can be significant. As a result, organizations must take a more deliberative, evaluative approach to moving data and applications when migrating to the cloud and across clouds.
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Reports of the data center’s demise have been grossly exaggerated. On-premises data centers are alive and thriving, with the average number of on-premises locations under management expected to increase over the next five years. The future of the data center, however, will look very different from today. Enterprises in the throes of modernizing their application infrastructure and migrating to the cloud are increasingly realizing they also need a cloud-like experience for on-premises data centers and improved public cloud connectivity with consumption-based procurement models.
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Research Objectives
In order to gain insight into how environmental, social, and governance (ESG) initiatives are impacting IT purchases, Enterprise Strategy Group surveyed 400 IT professionals at organizations in North America (US and Canada), UK, Singapore, Australia, and New Zealand involved in IT product and service purchase decisions.
Already an Enterprise Strategy Group client? Log in to read the full report.
If you are not yet a Subscription Client but would like to learn more about accessing this report, please contact us.
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Sporting a new name, the long anticipated in-person event, VMware Explore, was back this year with new innovation, new conversations, and a new theme, “Cloud Chaos.” The Enterprise Strategy Group analyst team was there, on location, and in this video, you will hear from me, as well as Mark Bowker, Bob Laliberte, Paul Nashawaty, and Kevin Rhone, on the most impressive announcements and insights from the event.
Check out the video and hope to see you in person at next year’s event.
And, to read more from Enterprise Strategy Group on VMware Explore 2022, check out the following articles: