Insights / Research Brief / Business Intelligence Adoption Trends: Business Objectives and Challenges
January 13, 2022

Business Intelligence Adoption Trends: Business Objectives and Challenges

Mike Leone
Principal Analyst

Market Topics

Data Analytics & Artificial Intelligence

Business intelligence has long served as a technology-driven process for analyzing data and delivering actionable information that helps a variety of roles—from executives and managers to business analysts and data scientists—make more informed business decisions. With the understanding that the goal of BI initiatives is to drive better business decisions that enable organizations to increase revenue, improve operational efficiency, and gain competitive advantages over business rivals, it is no surprise that organizations continue to prioritize BI, as can be seen through larger investments and more end-user exposure throughout the business.

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