Insights / Research Brief / Data Is the Business
April 11, 2022

Data Is the Business

Christophe Bertrand

Market Topics

Data Protection

Building on existing trends favoring digital transformation initiatives, the pandemic sparked a further shift toward data-centric business models, with virtually all enterprises now using data to support the business and a remarkable one in five claiming data as their core business. To treat data like the business asset it has become, it must be de-risked, protected, made compliant, and leveraged. This will require IT professionals and vendors alike to develop intelligent data management strategies that not only preserve and protect data but also ready it for use in achieving business growth objectives.

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