Insights / Research Brief / Paying a Price Premium for ESG
February 22, 2023

Paying a Price Premium for ESG

Jon Brown
Senior Analyst

Market Topics

Application Modernization Infrastructure

The principles of environmental, social, and governance (ESG) initiatives increasingly matter as a technology brand attribute and are subsequently new and important evaluation factors for IT buyers. It follows then that the vast majority of organizations will pay a price premium for products and/or services from vendors that demonstrate a firm commitment to ESG, a trend that is even more pronounced among younger organizations.

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