Insights / Research Brief / Using ESG Initiatives to Bolster Brand
February 22, 2023

Using ESG Initiatives to Bolster Brand

Jon Brown
Senior Analyst

Market Topics

Application Modernization Infrastructure

While organizations can have altruistic reasons for embracing and implementing environmental, social, and governance (ESG) initiatives, there are also more self-serving drivers. Indeed, not only is improved brand development the most commonly cited ESG objective, nearly half of early adopters identify it as a benefit they have already realized as a result of implementing these initiatives.

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