Insights / Research Brief / Charting the Course of AI Adoption: Ambitions and Barriers
December 19, 2023

Charting the Course of AI Adoption: Ambitions and Barriers

Mike Leone
Practice Director, Data Analytics & AI

Market Topics

Application Modernization Cloud & IT Operations Customer Experience Cybersecurity Data Analytics & Artificial Intelligence Data Management Data Platforms Data Protection End-user Computing Infrastructure Networking Operations Unified Communications & Collaboration

Organizations have been broadly and enthusiastically adopting initiatives involving artificial intelligence, and the maturity of those initiatives within business operations is on the rise. Recent research by TechTarget’s Enterprise Strategy Group found two key drivers of these trends: anxieties that businesses will miss out on the advantages of generative AI (GenAI) and the increasing focus of vendors and partners on simplifying their products and services.

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