Insights / Research Brief / Messaging on AI-enabled Endpoint Benefits Needs to Mature
May 9, 2025

Messaging on AI-enabled Endpoint Benefits Needs to Mature

Gabe Knuth
Principal Analyst, End-user Computing & User Protection

Emily Marsh
Associate Research Director

Bill Lundell
Senior Director, Sponsored and Syndicated Research

Market Topics

Data Analytics & Artificial Intelligence End-user Computing

The messages from vendors in the early days of AI PCs were focused on concepts like audio and video enhancement, real-time translation, and accessibility features (e.g., sign language interpretation, gesture-based controls, etc.). As the AI PC market matures, new light is shone on the success factors that organizations need to see to increase adoption, and recent research by Enterprise Strategy Group found that those features go far beyond basic AI functionality and value.

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