Insights / Research Brief / Challenges Across the Buyer’s Journey for Integrated Partner Solutions
July 7, 2023

Challenges Across the Buyer’s Journey for Integrated Partner Solutions

Doug Cahill
Senior Vice President, Analyst Services and Practices Director

Market Topics

Application Modernization Customer Experience Cybersecurity Data Analytics & Artificial Intelligence Data Management Data Protection End-user Computing Infrastructure Networking Operations Unified Communications & Collaboration

Various challenges complicate the process of researching, evaluating, purchasing, and deploying integrated solutions from strategic vendor partners. Research by TechTarget’s Enterprise Strategy Group found that current users encounter unique challenges in each stage—and for each stage, only about one-fifth of survey respondents said they didn’t experience any challenges. The often self-guided education that occurs during the research stage of the buyer’s journey is critical not only for solution selection, but also for project success and follow-on investments with the providers of the integrated solution. Buyers need to push solution vendors to address common challenges, while partnering vendors must take a unified approach in doing so.

Already an Enterprise Strategy Group client? Log in to read the full report.
If you are not yet a Subscription Client but would like to learn more about accessing this report, please contact us.

Unparalleled insights from analysts with an "insider" perspective

From strategy and product development to competitive insights and content creation, we deliver high-quality, actionable support services.