Insights / Research Brief / GenAI Is Poised to Accelerate CX Transformation, But Are Organizations Ready?
August 30, 2023

GenAI Is Poised to Accelerate CX Transformation, But Are Organizations Ready?

Stephanie Corby

Market Topics

Customer Experience

Organizations across markets and geographies are expecting generative artificial intelligence (GenAI) to disrupt and transform their business processes. Recent research by TechTarget’s Enterprise Strategy Group revealed some interesting findings when it comes to customer experience (CX) use cases for this buzzy technology.

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