Insights / Research Brief / The Criticality of Data for Customer Experience (CX)
January 4, 2024

The Criticality of Data for Customer Experience (CX)

Stephanie Corby

Market Topics

Customer Experience

Data and its free flow between service, sales, marketing, and commerce applications are foundational to the creation of digital customer experiences. Recent research by TechTarget’s Enterprise Strategy Group delved into the data management and platforms challenges organizations are facing in pursuit of customer experience (CX) goals, as well as subsequent impacts on technology spending in this area.

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