Define the business benefits of digital transformation initiatives that help unlock organizational creativity and meet customer expectations.
Understand the use cases for and business value of digital experience platforms (DXPs).
Clarify the different DXP approaches to mitigate confusion in the market that can elongate sales cycles.
Recognize the current and future spending intentions for DXP based on the prioritization of digital transformation objectives.
Modern organizations are demanding more and faster results from their digital transformation investments, especially around the customer experience (CX). At the same time, they’re looking to digital experience platforms (DXPs) to enhance the end-to-end customer journey in response to today’s dynamic market and technology landscape.
Learn more about these trends with the infographic, Digital Experience Platform Trends.
Today’s businesses are evolving rapidly to meet new customer expectations. This includes leveraging digital experience platforms to help deliver strategic digital transformation initiatives. Modern organizations are demanding more and faster results from their digital transformation investments, especially around the customer experience (CX). Measuring the impact of these initiatives is important as organizations seek to identify what is working and what needs adjusting. Additionally, it is imperative to understand how organizations are using DXPs to enhance the end-to-end customer journey in response to today’s dynamic market and technology landscape.
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