Beyond the GenAI Hype: Real-world Investments, Use Cases, and Concerns

Markets

Our seasoned analysts couple their industry-leading B2B research with in-depth buyer intent data for unparalleled insights about critical technology markets.

Overview

Business Applications

Cybersecurity

Data Management & Analytics

Infrastructure, Cloud & DevOps

Markets

Back

Our seasoned analysts couple their industry-leading B2B research with in-depth buyer intent data for unparalleled insights about critical technology markets.

Overview

Services

Back

Clients trust us across their GTMs—from strategy and product development to competitive insights and content creation—because we deliver high-quality, actionable support.

Overview

Insights

Back

Browse our extensive library of research reports, research-based content, and blogs for actionable data and expert analysis of the latest B2B technology trends, market dynamics, and business opportunities.

Overview

Mike Leone
Principal Analyst, Data Analytics & AI

Market Topics

Application Modernization Customer Experience Cybersecurity Data Analytics & Artificial Intelligence Data Management Data Protection End-user Computing Infrastructure Networking Operations Unified Communications & Collaboration

Research Objectives

Determine the current market state of generative AI, including adoption and budget strategies.
Identify current and planned GenAI use cases and prioritization across organizations.
Understand key challenge areas with GenAI and investment requirements to address them.
Investigate key areas of application and focus for GenAI technologies, including cybersecurity, application development, analytics, and customer experience.