Insights / Survey Results / EMEA Tech Buyers Media Consumption Habits in 2024
April 2, 2024

EMEA Tech Buyers Media Consumption Habits in 2024

Corey DeFreese

Market Topics

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TechTarget and Enterprise Strategy Group ran a global survey examining where buyers source information throughout their purchase journey. This report focuses on responses from 240 EMEA technology buyers across IT management and senior business roles. Below are 5 insights you can learn from this report:

  • Media types B2B buyers rely on when building a vendor shortlist
  • Channels where B2B buyers are spending more time doing research
  • What buyers want from vendor content including what motivates them to attend webinars
  • Trends in vendor loyalty, including what causes customers to switch vendors/suppliers
  • What tech vendors need to do to maintain a strong ongoing relationship with their customers
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