Insights / Survey Results / Understanding Tech Buyers’ Media Consumption Preferences in 2024
January 5, 2024

Understanding Tech Buyers’ Media Consumption Preferences in 2024

Corey DeFreese

Market Topics

Application Modernization Cloud & IT Operations Customer Experience Cybersecurity Data Analytics & Artificial Intelligence Data Management Data Platforms Data Protection End-user Computing Infrastructure Networking Operations Unified Communications & Collaboration

TechTarget and Enterprise Strategy Group ran a global survey examining where buyers source information throughout their purchase journey. New this year! Buyer perceptions on AI-generated content.​

This report focuses on responses from 600+ global technology buyers in across IT management and senior business roles.​

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