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Why is sustainable marketing important?
Sustainable marketing is important because it raises awareness of environmental and social issues. On a business level, it can improve brand loyalty and worker engagement.
News
ServiceNow rolls into Salesforce territory with CRM agentic AI
ServiceNow makes its pitch to be a CRM, adding CPQ and order management features.
News
Salesforce releases Agentforce for HR, more
Salesforce customizes its agents for more verticals and begins benchmarking its agentic AI.
Problem Solve
The top challenges of influencer marketing and their solutions
Brands can partner with influencers to build credibility and connect with their audiences. However, marketers often struggle to find the right influencers and spot fake followers.
Trending Topics
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Marketing & Sales News
The brutal customer experience lesson of Nike's RTFKT NFTs
Nike sinks as Adidas rises in the NFT world.
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E-Commerce
Adtech, regulators react to Google's third-party cookie reversal
Following many delays and an alternative still in development, Google has relented to advertisers on the timing of depreciating third-party cookies.
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Customer Service & Contact Center News
ServiceNow rolls into Salesforce territory with CRM agentic AI
ServiceNow makes its pitch to be a CRM, adding CPQ and order management features.
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Customer Experience Management Evaluate
Customer success vs. account management: How do they differ?
Customer success and account management strategies help organizations grow in different ways. Customer success focuses on loyalty, while account management focuses on revenue.
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Customer Data Management News
Salesforce Agentforce AI update targets healthcare
Salesforce customizes Agentforce for clinical care, public health and pharmaceuticals.
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CRM Tools & Strategy Get Started
What are the pros and cons of a CRM platform?
CRM platforms can improve CX, but they often require significant investment. CX leaders should understand the pros and cons of these platforms before purchasing.
Sponsored Sites
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Customer Experience
Deliver a Greater Customer Service Experience with ServiceNow CSM
Learn how ServiceNow CSM can help you on your journey to provide the ultimate customer service experience.
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IT Workflows
Transform Your Organization With Modern and Resilient IT Services
Learn how ServiceNow’s IT solutions can help your organization seize the upside of operational resilience and raise employee agility.
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HR Solutions
Reinvent new ways to work across the enterprise with ServiceNow Employee Workflows
Learn how to increase employee satisfaction by making it easy for employees to get the HR services they need with ServiceNow solutions.
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Evaluate
Why is sustainable marketing important?
Sustainable marketing is important because it raises awareness of environmental and social issues. On a business level, it can improve brand loyalty and worker engagement.
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Why are loyalty programs important?
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The top 10 influencer marketing tools in 2025
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Customer loyalty vs. brand loyalty: What's the difference?
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Problem Solve
The top challenges of influencer marketing and their solutions
Brands can partner with influencers to build credibility and connect with their audiences. However, marketers often struggle to find the right influencers and spot fake followers.
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Contact center fraud: How to detect and prevent it
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Why contact centers have high turnover and how to combat it
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10 strategies to improve contact center agent performance
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Manage
12 benefits of influencer marketing
As modern consumers use social media to discover products and get recommendations, influencer marketing can help brands stand out, gain their trust and boost engagement.
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The importance of being proactive in customer service
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How to address common customer service gaps
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How to market a loyalty program effectively
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Customer Experience Basics
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Get Started
What are customer service and support?
Customer service is the support organizations offer to customers before, during and after purchasing a product or service.
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Get Started
How do green marketing and sustainable marketing differ?
Many organizations use green and sustainable marketing to build trust with consumers. Green marketing focuses on the environment, whereas sustainable marketing is broader.
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Get Started
What is a customer service manager? Roles and responsibilities
Customer service managers are an integral part of contact centers. They are the team leaders, trainers and policymakers.
Multimedia
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The evolution of chatbots and generative AI
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Get Started
The history and evolution of CRM
Vendor Resources
- Commercial PC Refresh –White Paper
- Improve Member Experience Amid Rising Costs –Research Content
- CX TRENDS: 1st Edition – Customer service insights in the gen AI era –eBook
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News
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Customer service and contact center
ServiceNow rolls into Salesforce territory with CRM agentic AI
ServiceNow makes its pitch to be a CRM, adding CPQ and order management features.
-
Customer service and contact center
Salesforce releases Agentforce for HR, more
Salesforce customizes its agents for more verticals and begins benchmarking its agentic AI.
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Customer service and contact center
Avaya's Infinity rollout bolsters cloud, on-prem options
After acquiring Edify CCaaS, Avaya gives users more hybrid cloud options.
Search Customer Experience Definitions
- What are customer service and support?
- What is quality of experience (QoE or QoX)?
- What is voice of the customer? A guide to VOC Strategy
- What is high-touch customer service?
- What is CRM (customer relationship management)?
- What is a customer journey map?
- What is account mapping, and why do you need it (with template)?
- What is account-based selling? Everything you need to know