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Zendesk adds AI tools in pursuit of autonomous service

Zendesk makes the case for an autonomous service workforce for customer and employee experience.

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How cohort analysis improves marketing decisions

Data scientist Arun Prem Sanker explains how cohort analysis can improve segmentation, retention, personalization and customer lifetime value.

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SAP rolls out customer experience AI agents, assistants

SAP woos users with more tools to plug customer experience into back-end ERP data.

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Answer engines put marketing tools on notice

Answer engines are changing how buyers find info, shifting marketing software beyond SEO and campaigns into brand interpretation, data synthesis and AI decisions.

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